artificial flowers
Launch itA $1.1M/yr market growing +4.0% this quarter with returns at 1.4% — clears our launch bar.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 3.8M searches
Review moat
Good714.6avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.18–£29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, artificial flowers is a £1.1M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 65/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
artificial flowers market data
- Units sold / yr
- 80K–100K
- avg 500–750/product
- Revenue / yr
- £927K–£1.2M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 99%
- Out of stock
- 8.6%
- Avg brand age
- 28 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
78
Top-5 brand share
38%
Top 20: 75%
Top-5 click share
22%
Top 20: 57%
Open market
59%
- Alupssuc13%
- Kradeler8%
- HNVNER7%
- Der Rose5%
- LOMOHOO4%
- Floweroyal4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.2×
Top artificial flowers search terms
- artificial flowers1.4M/yr
- artificial plants outdoor719K/yr
- fake flowers516K/yr
- artificial flowers outdoor126K/yr
- outdoor artificial plants99K/yr
- faux plants for outdoors61K/yr
- artificial flowers in vase170K/yr
- artificial outdoor plants73K/yr
- faux flowers91K/yr
- silk flowers96K/yr
Top artificial flowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kradeler 24 Bundles Artificial Flowers for Outdoor No Fade Fake Plastic Faux Silk Flowers UV Resistant Greenery Shrubs Plants for Outside Garden Porch Hanging Planters Decor(White Rose Purple)
Kradeler£10.834.7★132 rev
Alupssuc 24 Bundles Artificial Flowers Outdoor UV Resistant Eucalyptus Violets and Lavender Silk Fake Flowers and Plants for Home Garden Porch Window Wedding Decorations Yellow Rose Purple
Alupssuc£12.374.6★1,007 rev
Alupssuc 24 Bundles Artificial Flowers Outdoor Decoration Mixed 6 Colors Violet Plastic Fake Flowers Plants for Indoor Outdoor Hanging Baskets Garden Porch Window Home Vases Wedding Farmhouse Decor
Alupssuc£13.624.6★2,053 rev
LOMOHOO 9 Bundles Artificial Flowers Outdoor UV Resistant Fake Flowers No Fade Faux Plants Garden Porch Window Box Decorating (Multicolor)
LOMOHOO£9.994.5★554 rev
HNVNER 2 Bunches Artificial Roses Peonies Pink Artificial Flowers Fake Peonies Faux Hydrangea Silk Flower Bouquet for Home Wedding Party Decoration Arrangement
HNVNER£7.674.3★495 rev
Newest
by launch date
18 Bundles Artificial Flowers Outdoor 9 Colors UV-Resistant Artificial Flowers No Fade Plastic Faux Plants for Indoor Outside Garden Porch Window Box Farmhouse Wedding Decoration Hanging Planters
Herbbree£11.0279 rev
Artifolia 4 Bundles Artificial Hanging Flowers Outdoor 77cm UV-Resistant Artificial Hanging Plants Fake Flowers Plastic Vine Silk Flowers for Wall Hanging Planter Garden Patio Decoration (Purple)
Artifolia£10.19162 rev
18 Bundles 6 Color Outdoor Artificial Flowers UV Resistant Fake Plastic Faux Silk Flowers for Hanging Planter Garden Window Home Decor
Artifolia£9.7838 rev
Alupssuc 20 Bundles Outdoor Artificial Flowers Spring Faux Greenery UV Resistant Fake Flower Bushes for Garden Porch Vase Pot Wedding Farmhouse Decor (Purple Rose Magenta Orange Yellow White)
Alupssuc£13.45331 rev
Kradeler 24 Bundles Artificial Flowers for Outdoor No Fade Fake Plastic Faux Silk Flowers UV Resistant Greenery Shrubs Plants for Outside Garden Porch Hanging Planters Decor(White Rose Purple)
Kradeler£10.83132 rev
Trending
90-day click momentumKradeler 24 Bundles Artificial Flowers for Outdoor No Fade Fake Plastic Faux Silk Flowers UV Resistant Greenery Shrubs Plants for Outside Garden Porch Hanging Planters Decor(White Rose Purple)
Kradeler£10.834.7★
Der Rose 12 Bundles Artificial Flowers Outdoor UV Resistant Fake Faux Flowers for Garden Porch Window Box Home Wedding Decor
Der Rose£8.384.5★
Artificial Flowers Outdoor 189 Fake Flowers 9 Bundles UV Resistant Plastic Faux Silk Flowers Bouquet Decorative Artificial Flowers Plants for Garden Graves Porch Window Front Door Indoor Decoration
OZMI£8.574.7★
Alupssuc 24 Bundles Artificial Flowers Outdoor UV Resistant Eucalyptus Violets and Lavender Silk Fake Flowers and Plants for Home Garden Porch Window Wedding Decorations Yellow Rose Purple
Alupssuc£12.374.6★
inreeme Artificial Fake Flowers Outdoor - Silk Faux Flowers Look Real for Outside 5 Colors 10 Bundles UV Resistant Realistic Plastic Plants for Garden Window Vase Pots Hanging Basket Decoration
inreeme£11.594.8★
What buyers say about artificial flowers
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“The colours are vibrant”
“Lovely, great product, looks great in my bedroom”
“Just what I wanted”
“Great Bright Product”
“Nice decorative garden features”
“Makes great table display”
“is a nice durable set”
“Definitely fit in nicely”
“Easy peasy”
What buyers complain about
“So small”
“Bad quality”
“False advertising”
“Overpriced”
“you can see they are made of some sort of textured cloth material which kind of takes away from the overall look”
“Poor colours”
“falling apart”
“the smell was absolutely disgusting”
“They were flimsy and came apart”
“Not very thick”
Top return reasons
Common questions
- Is artificial flowers profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 87 tracked products. 5 of 21 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Launch it (65/100).
- How competitive is the artificial flowers niche?
- 57 brands and 78 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in artificial flowers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for artificial flowers peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the artificial flowers niche?
- Listings span £5.18–£29.26; the average listing price is £11.59 (sweet spot $15–$100). The average incumbent carries 715 reviews — the moat a new listing must climb.