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Artificial Flowers

Pass

Artificial Flowers scores 65 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +4.0% this quarter, and returns run at 1.4% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£1.1M/yr3.8M searches / yr
90-day growth
+4.0%search demand this quarter
Competition
22%top-5 click share · 57 brands · 78 sellers

Flapen Score

Artificial Flowers against its category

The dotted line is the Home & Garden average. Past it, Artificial Flowers is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artificial Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artificial Flowers 3.8M times last year and spent an estimated £1.1M. The top 5 brands take 38% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
2.6%
Market size, estimated
£1.1Ma year
Peak month
March2.2× the quietest month
Top search term
artificial flowers1.4M searches a year

02 · Price

A sale here is worth £11.59.

Listings sell for £11.59 on average, from £5.18 to £29.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At £11.59 that is £6K to £9K a year per listing.

Average price
£11.59under the $15 to $100 sweet spot
Price range
£5.18–£29.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #180 within Artificial Flora. It carries 715 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
97%
Out of stock, average day
8.6%
Average rank
#180in Artificial Flora
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
715per listing
Listings tracked
87

04 · Newcomers

Amazon counts 5 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Artificial Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

78

Top-5 brand share

38%

Top 20: 75%

Top-5 click share

22%

Top 20: 57%

Open market

59%

  • Alupssuc13%
  • Kradeler8%
  • HNVNER7%
  • Der Rose5%
  • LOMOHOO4%
  • Floweroyal4%

Demand

Artificial Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Artificial Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artificial flowers1.4M/yr
  • artificial plants outdoor719K/yr
  • fake flowers516K/yr
  • artificial flowers outdoor126K/yr
  • outdoor artificial plants99K/yr
  • faux plants for outdoors61K/yr
  • artificial flowers in vase170K/yr
  • artificial outdoor plants73K/yr
  • faux flowers91K/yr
  • silk flowers96K/yr

Reviews and returns

What reviews say buyers love and hate about Artificial Flowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.15

So small

much shorter than advertised

Much bigger than expected

Quality-Overall14%+0.40

Bad quality

Not as good as I expected

Returned as not quality expected

Advertised Vs Actual Product11%−0.13

False advertising

Looks nothing like the photo

false advertising

Value For Money10%+1.58

Overpriced

can be found cheaper elsewhere

Quite expensive

Material Quality7%−0.06

you can see they are made of some sort of textured cloth material which kind of takes away from the overall look

Plastic NOT FABRIC

absolutely awful plastic looking and cheap

Love

Value For Money24%+1.58

Very affordable

Good Value

Excellent value

Color23%+1.52

The colours are vibrant

Good colour

Beautiful colours

Quality-Overall22%+0.40

Lovely, great product, looks great in my bedroom

Amazing quality

really well made

Advertised Vs Actual Product4%−0.13

Just what I wanted

Better than expected

As described

Brightness/Shine/Glow3%+0.33

Great Bright Product

makes it so bright and beautiful and the quality is so unbelievable

Beautiful bright

Return

1.4% Return rate 52% Fixable by listing

Quality-Overall29%▇█▇██▇

Bad quality

Not as good as I expected

Returned as not quality expected

Size-Overall23%█▆█▆▆▇

So small

much shorter than advertised

Much bigger than expected

Advertised Vs Actual Product16%█▇█▆█▇

False advertising

Looks nothing like the photo

false advertising

Material Quality10%▄▇▇▇██

you can see they are made of some sort of textured cloth material which kind of takes away from the overall look

Plastic NOT FABRIC

absolutely awful plastic looking and cheap

Color7%▅▅▄█▇▇

Poor colours

More blue than purple so do look very artificial

I was disappointed by how quickly the colour deteriorated

FAQ

Common Artificial Flowers questions

Answered from the same tracked data.