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16th Birthday Decorations

Maybe

Returns run at only 0.6% of orders. But prices span $2.72–$16.51, mostly outside the sweet spot, so 16th Birthday Decorations is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£315K/yr600K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
25%top-5 click share · 50 brands · 79 sellers

Flapen Score

16th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 16th Birthday Decorations is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 16th Birthday Decorations 600K times last year and spent an estimated £315K. The top 5 brands take 39% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
7.2%
Market size, estimated
£315Ka year
Peak month
January1.9× the quietest month
Top search term
16th birthday decorations281K searches a year

02 · Price

A sale here is worth £7.32.

Listings sell for £7.32 on average, from £2.72 to £16.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £7.32 that is £2K to £4K a year per listing.

Average price
£7.32under the $15 to $100 sweet spot
Price range
£2.72–£16.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #248 within Party Supplies. It carries 464 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#248in Party Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 16th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

79

Top-5 brand share

39%

Top 20: 73%

Top-5 click share

25%

Top 20: 58%

Open market

61%

  • VICTERR17%
  • Sheinly7%
  • OakTree4%
  • DJLLA4%
  • weeyin4%
  • DEARLIVES4%

Demand

16th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top 16th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16th birthday decorations281K/yr
  • sweet 16 birthday decorations42K/yr
  • 16th birthday decorations boy36K/yr
  • 16 birthday decorations41K/yr
  • 16th birthday banner42K/yr
  • 16 balloons20K/yr
  • 16th birthday decorations girl17K/yr
  • 16th birthday balloons20K/yr
  • boys 16th birthday decorations13K/yr
  • happy 16th birthday banner13K/yr

Reviews and returns

What reviews say buyers love and hate about 16th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.06

Cheap quality

Foil balloons poor quality

Poor quality

Advertised Vs Actual Product11%−0.20

Is not as advertised

Very disappointing and false advertising

This is terrible advertising

Size-Overall9%+1.18

These are brilliant smaller than I expected

they are not big

Clearly only fits a small head

Value For Money6%+1.83

Expensive for what it is

Paid £10 - maybe a little overpriced

Waste of money very bad product

Assembly/Installation6%

patience to put them together

it does take a bit of time to thread the buntings together

The gold letter swag has to be self-assembled which is a fun challenge. don't do that on the day itself

Love

Quality-Overall37%−0.06

Great Quality and Easy to Set Up

The balloons were good quality

Excellent Quality

Value For Money16%+1.83

Good price

Worth money

Great value

Color11%0.00

absolutely loved the colour

The pink colour is vibrant

adds a nice pop of color

Advertised Vs Actual Product6%−0.20

Did the job

as described and looks great

exactly as shown in the photos

Assembly/Installation6%

Assembly was fairly straightforward

Easy to set up

Easy to put together

Return

0.6% Return rate 53% Fixable by listing

Color21%█▅▃▆▃█
Size-Overall18%▃▂▇▆█▃

These are brilliant smaller than I expected

they are not big

Clearly only fits a small head

Quality-Overall15%▄▄▆▄▄█

Cheap quality

Foil balloons poor quality

Poor quality

Advertised Vs Actual Product7%█▂▄▄▄▂

Is not as advertised

Very disappointing and false advertising

This is terrible advertising

Inflation/Deflation7%▁█▆▁▆▃

Either difficult to inflate or dont stay inflated

Wouldnt stay inflated no matter what we tried

FAQ

Common 16th Birthday Decorations questions

Answered from the same tracked data.