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Daith Piercing Jewellery

Fail

Prices span $3.24–$13.50, mostly outside the sweet spot, so Daith Piercing Jewellery is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£76K/yr378K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
48%top-5 click share · 15 brands · 23 sellers

Flapen Score

Daith Piercing Jewellery against its category

The dotted line is the Fashion average. Past it, Daith Piercing Jewellery is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daith Piercing Jewellery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daith Piercing Jewellery 378K times last year and spent an estimated £76K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
2.7%
Market size, estimated
£76Ka year
Peak month
April1.4× the quietest month
Top search term
rook74K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £3.24 to £13.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£3.24–£13.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£740–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #101 within Novelty Jewellery. It carries 148 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#101in Novelty Jewellery
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Daith Piercing Jewellery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

16%

  • Besyvvin21%
  • OUFER18%
  • Longita17%
  • Gojewen15%
  • Jewel Barrel9%
  • Agrewd5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Daith Piercing Jewellery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Daith Piercing Jewellery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rook74K/yr
  • rook piercing jewellery104K/yr
  • eyebrow piercing47K/yr
  • eyebrow piercing jewellery33K/yr
  • eyebrow bar27K/yr
  • curved barbell piercing21K/yr
  • rook piercing12K/yr
  • eyebrow jewellery12K/yr
  • rook jewellery11K/yr
  • eyebrow bars for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Daith Piercing Jewellery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product36%−0.34

Not as pictured

False advertisement

False advertising

Size-Overall21%−0.08

Small

not the right sizes all one size too small

Its tiny don't bother wasting your money

Defective Material/Parts14%−0.14

Two out of four faulty

two of them are faulty one wont open

Thickness14%−0.09

Just slightly more chunky than I expected

too thick to fit

Functionality-Overall7%−0.07

they dont work

Love

Size-Overall28%−0.08

fitted well

its not giving any problems cute little size

There is a good range of sizes

Quality-Overall19%+1.50

Very well made

Good quality

Very good value and high quality, would recommend

Comfort-Overall10%+0.78

Super comfortable

The bar is comfy to wear

Comfy

Rusts/Corrodes9%+0.65

These gold plated stainless steel bars work perfectly for me- they dont tarnish or irritate

They dont tarnish

don't tarnish. which is exactly what i was looking for

Value For Money8%+0.57

Looks great and fair price

Great value

I think good value for money

Return

0.9% Return rate 81% Fixable by listing

Size-Overall70%█▆█▇█▇

Small

not the right sizes all one size too small

Its tiny don't bother wasting your money

Defective Material/Parts7%▂█▁▃▁▅

Two out of four faulty

two of them are faulty one wont open

Advertised Vs Actual Product3%▁█▇▅▇▃

Not as pictured

False advertisement

False advertising

Functionality-Overall3%▁▁▁▁▆█

they dont work

Color2%▁█▁▁▇▇

FAQ

Common Daith Piercing Jewellery questions

Answered from the same tracked data.