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Cat Mask

Fail

Prices span $0.80–$16.19, mostly outside the sweet spot, so Cat Mask is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£52K/yr184K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
59%top-5 click share · 21 brands · 30 sellers

Flapen Score

Cat Mask against its category

The dotted line is the Fashion average. Past it, Cat Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Mask 184K times last year and spent an estimated £52K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.6%
Market size, estimated
£52Ka year
Peak month
October2.4× the quietest month
Top search term
therian mask67K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £0.80 to £16.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.66 that is £1K to £3K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£0.80–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #419 within Accessories. It carries 92 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
16.0%
Average rank
#419in Accessories
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
92per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cat Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

30

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

59%

Top 20: 96%

Open market

35%

  • Gonggi24%
  • zrfgbxim16%
  • LPXVNJ8%
  • Alftek7%
  • Dreamtop5%
  • Draupnir5%

Demand

Cat Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Cat Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • therian mask67K/yr
  • cat mask70K/yr
  • cat masks16K/yr
  • cat mask base5K/yr
  • therian masks6K/yr
  • cat masks to decorate7K/yr
  • therian mask base3K/yr
  • cat face mask5K/yr
  • cat mask adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.07

Kit had loads of stuff in only downside is the self adhesive felt it hard to work with so we didnt end up using it

Advertised Vs Actual Product25%−0.08

The main image is misleading: the ears on the result mask can't be this size with the base provided

Quality-Overall25%+1.08

Overall quality is pretty bad

Love

Quality-Overall34%+1.08

Beautiful made

The masks are brilliant quality, cut well and are comfortable to wear

Great quality

Value For Money18%−0.11

Great value and our 10 year old and her friend loved making them

It has a good price

Daughter enjoyed making them well worth the money

Fun/Entertainment Experience14%+1.28

This is so fun to make

They're lots of fun for children with creative minds

Good fun

Ease Of Use6%+0.55

its really easy

easy to make masks from

Soft Feel5%

Soft fur

Return

0.3% Return rate 50% Fixable by listing

Size-Overall35%▁█▅▆▃▂
Quality-Overall15%▁▁▁▁▁█

Overall quality is pretty bad

Adhesion/Stickiness10%▁▁▁█▆▁

Kit had loads of stuff in only downside is the self adhesive felt it hard to work with so we didnt end up using it

Color10%▁▁█▁█▁
Hard Feel5%▁▁█▁▁▁

FAQ

Common Cat Mask questions

Answered from the same tracked data.