Anxiety Ring

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months

876K

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

1.9%

Market size, estimated

£187Ka year

Peak month

December3.6× the quietest month

Top search term

fidget ring311K searches a year

Listings sell for £11.01 on average, from £3.92 to £24.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £11.01 that is £1K to £3K a year per listing.

Average price

£11.01under the $15 to $100 sweet spot

Price range

£3.92–£24.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #125 within Novelty Jewellery. It carries 442 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

5.6%

Average rank

#125in Novelty Jewellery

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

442per listing

Listings tracked

68

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months