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Anxiety Ring

Maybe

The top 5 products take only 27% of clicks. But demand is soft, at -17.7% this quarter, so Anxiety Ring is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£187K/yr876K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
27%top-5 click share · 30 brands · 37 sellers

Flapen Score

Anxiety Ring against its category

The dotted line is the Fashion average. Past it, Anxiety Ring is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anxiety Ring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anxiety Ring 876K times last year and spent an estimated £187K. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
876K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
1.9%
Market size, estimated
£187Ka year
Peak month
December3.6× the quietest month
Top search term
fidget ring311K searches a year

02 · Price

A sale here is worth £11.01.

Listings sell for £11.01 on average, from £3.92 to £24.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £11.01 that is £1K to £3K a year per listing.

Average price
£11.01under the $15 to $100 sweet spot
Price range
£3.92–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #125 within Novelty Jewellery. It carries 442 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.6%
Average rank
#125in Novelty Jewellery
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
442per listing
Listings tracked
68

04 · Newcomers

Amazon counts 1 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Anxiety Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

37

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

27%

Top 20: 59%

Open market

40%

  • ADRAMATA21%
  • TJC10%
  • King Will9%
  • Zhaohyjianm8%
  • Diamday7%
  • Dochais4%

Demand

Anxiety Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Anxiety Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fidget ring311K/yr
  • anxiety ring158K/yr
  • fidget rings90K/yr
  • fidget rings for anxiety women49K/yr
  • spinner ring35K/yr
  • anxiety rings for women28K/yr
  • fidget rings for women28K/yr
  • fidget ring men25K/yr
  • fidget rings for anxiety8K/yr
  • spinning ring16K/yr

Reviews and returns

What reviews say buyers love and hate about Anxiety Ring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.39

Smaller than expected

Didnt fit

Big

Durability14%−0.16

Broken

Doesnt last

Broke on the first use

Quality-Overall13%−0.18

Not great quality

so they're also not good for what they're made for

Not great quality one already broken after a day

Metal Authenticity9%−0.23

Silver wears off

Not silver

NOT sterling silver

Color8%−0.18

Stains green

faded after a bit of time

it has turned my finger green

Love

Size-Overall19%+0.39

The sizing is pretty accurate

Good fit

Lovely gift that fits all sizes

Value For Money14%+1.44

Worth the money

Good value for money

Excellent value for money

Quality-Overall9%−0.18

It's a good quality well made ring

quality is nice

Excellent quality, spins smoothly

Design-Overall7%+0.49

The design is attractive

The designs are lovely

good construction

Color6%−0.18

But nice colour

Nice selection of colours and textures

Pretty

Return

1.8% Return rate 84% Fixable by listing

Size-Overall77%▆██▇▇█

Smaller than expected

Didnt fit

Big

Defective Material/Parts4%▆▆▇██▄
Quality-Overall4%▁▂▄█▅▃

Not great quality

so they're also not good for what they're made for

Not great quality one already broken after a day

Wrong Dimensions2%▆█▆▄▄▆
Color2%▇█▂▃▁▄

Stains green

faded after a bit of time

it has turned my finger green

FAQ

Common Anxiety Ring questions

Answered from the same tracked data.