Skip to content

70th Birthday Gifts for Women

Fail

Demand is soft, at -13.8% this quarter, so 70th Birthday Gifts for Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£486K/yr998K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
62%top-5 click share · 17 brands · 29 sellers

Flapen Score

70th Birthday Gifts for Women against its category

The dotted line is the Fashion average. Past it, 70th Birthday Gifts for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70th Birthday Gifts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70th Birthday Gifts for Women 998K times last year and spent an estimated £486K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £486K a year.

Searches, last 12 months
998K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
4.1%
Market size, estimated
£486Ka year
Peak month
January2.0× the quietest month
Top search term
70th birthday gifts for women620K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £3.32 to £21.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.76 that is £3K to £6K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£3.32–£21.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #56 within Novelty & Special Use Clothing. It carries 894 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#56in Novelty & Special Use Clothing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
894per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top 70th Birthday Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£97K£146K£194K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

29

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

33%

  • Belloxis34%
  • Storieme9%
  • QBEJIME8%
  • MOROTOLE6%
  • ALBISS5%
  • Second Nature Pop Ups5%

Demand

70th Birthday Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top 70th Birthday Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70th birthday gifts for women620K/yr
  • 70th birthday60K/yr
  • 70th birthday gifts67K/yr
  • 70th birthday gifts for mum29K/yr
  • unusual 70th birthday gifts for her18K/yr
  • 70th birthday presents38K/yr
  • 70th birthday gifts for her21K/yr
  • gifts for 70 year old woman25K/yr
  • ladies 70th birthday gifts15K/yr
  • mum 70th birthday gifts11K/yr

Reviews and returns

What reviews say buyers love and hate about 70th Birthday Gifts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall44%−0.09

Its not a high quality mug

Cheap as cheap

Awful quality and over priced

Size-Overall22%−0.04

Small

I was expecting it to be bigger, disappointing

Value For Money11%+0.15

Cheap as cheap

Looks expensive

Material Quality6%−0.02

Cheap material and card is similar to a cardboard box

Flexibility6%−0.01

Hard to unfold

Love

Gifting Purpose52%+4.55

Fun gift idea

Ideal as a gift

Good gift

Quality-Overall17%−0.09

Good quality although I do think it could be a little bit cheaper as it is smaller than I thought it would be

Excellent product

this is a good quality ornament I'm so pleased with as I have bought for a very special friend

Value For Money12%+0.15

Good value

Great value

Reasonably priced

Size-Overall6%−0.04

Fit for purpose

True to size

Just what I wanted and it fits excellent and looks brilliant

Chain/Key Quality3%−0.01

Beautiful necklace, very fine chain, I bought this as a gift and it was well received

Lovely necklace

Chain looks a good strong one too

Return

0.5% Return rate 29% Fixable by listing

Quality-Overall41%▄▆▆█▇▅

Its not a high quality mug

Cheap as cheap

Awful quality and over priced

Size-Overall18%█▃▄▃▁█

Small

I was expecting it to be bigger, disappointing

Advertised Vs Actual Product8%▁▁▅▄▁█
Material Quality6%▁▁█▁▆▁

Cheap material and card is similar to a cardboard box

Gifting Purpose5%▁█▁▁▅▁

FAQ

Common 70th Birthday Gifts for Women questions

Answered from the same tracked data.