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30th Birthday Gifts for Men

Fail

Demand is soft, at -12.0% this quarter, so 30th Birthday Gifts for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£203K/yr432K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
74%top-5 click share · 14 brands · 18 sellers

Flapen Score

30th Birthday Gifts for Men against its category

The dotted line is the Fashion average. Past it, 30th Birthday Gifts for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30th Birthday Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30th Birthday Gifts for Men 432K times last year and spent an estimated £203K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
4.1%
Market size, estimated
£203Ka year
Peak month
January1.8× the quietest month
Top search term
30th birthday gifts for men343K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £3.33 to £20.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.37 that is £3K to £6K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£3.33–£20.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #154 within Accessories. It carries 509 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
8.8%
Average rank
#154in Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top 30th Birthday Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Jeasona42%
  • Effeet17%
  • Merclix7%
  • Amosking5%
  • Giftota5%
  • back in4%

Demand

30th Birthday Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top 30th Birthday Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30th birthday gifts for men343K/yr
  • mens 30th birthday gifts29K/yr
  • gifts for 30 year old man9K/yr
  • 30th birthday gifts for him10K/yr
  • 30th birthday men9K/yr
  • funny 30th birthday gifts for men7K/yr
  • 30th gifts for men7K/yr
  • son 30th birthday gifts7K/yr
  • unusual 30th birthday gifts for men6K/yr
  • 30th birthday gifts for brother5K/yr

Reviews and returns

What reviews say buyers love and hate about 30th Birthday Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.06

not worth the price

over priced by some way

Pricey

Size-Overall14%−0.03

Tiny dont buy

Tiny not as described different chocolate

Storage Temperature14%−0.04

Melted chocolate solidified

Allergies7%−0.02

which is a serious concern for anyone with a nut allergy

Material Quality5%−0.01

the holder is made of cheap plastic

Love

Gifting Purpose56%+3.46

Birthday gift

Brilliant gift

Yummy gift

Quality-Overall13%+1.17

Good value & quality, arrived on time

Excellent quality

Great variety

Value For Money12%−0.06

Good for the money

Worth it

Value for money

Size-Overall4%−0.03

fit well

Fits through letterbox

Full size bars

Advertised Vs Actual Product4%−0.01

Exactly as described

Chocolate 🍫 Exactly as photod and described!

Great product as described

Return

0.2% Return rate 25% Fixable by listing

Quality-Overall28%▃▁▂▅█▅
Gifting Purpose15%█▁▆▁▁▁
Size-Overall15%▁▄▁█▁█

Tiny dont buy

Tiny not as described different chocolate

Value For Money13%█▇▆▁▁▁

not worth the price

over priced by some way

Pricey

Advertised Vs Actual Product10%▁█▁▁▁▁

FAQ

Common 30th Birthday Gifts for Men questions

Answered from the same tracked data.