21st Birthday Gifts for Men
FailPrices span $3.32–$16.13, mostly outside the sweet spot, so 21st Birthday Gifts for Men is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £258K/yr576K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 64%top-5 click share · 20 brands · 24 sellers
Flapen Score
21st Birthday Gifts for Men against its category
The dotted line is the Fashion average. Past it, 21st Birthday Gifts for Men is stronger. Inside it, weaker.
Market
The 21st Birthday Gifts for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 21st Birthday Gifts for Men 576K times last year and spent an estimated £258K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.
- Searches, last 12 months
- 576K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £258Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- 21st birthday gifts for men409K searches a year
02 · Price
A sale here is worth £10.20.
Listings sell for £10.20 on average, from £3.32 to £16.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.20 that is £3K to £5K a year per listing.
- Average price
- £10.20under the $15 to $100 sweet spot
- Price range
- £3.32–£16.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #160 within Socks & Hosiery. It carries 718 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 11.1%
- Average rank
- #160in Socks & Hosiery
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 718per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top 21st Birthday Gifts for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jeasona 21st Birthday Gifts for Men Keepsake Gift for Him 21 Year Old Man Funny Socks Size 9-11
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 3,293
- Age
- 1y ago
Merclix 21st Birthday Gifts for Men Keepsake Gift Set Funny Sock 9-11 Keyring Card 20oz Mug with Straw Unusual 21st Birthday Gifts for Him Son Grandson Nephew Brother Ideas
- Price
- £13.01
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 9mo ago
Effeet 21th Birthday Gifts Mens Socks Calf-length Cotton Size 9-11 Novelty Funny Birthday Socks Gift for Son/Brother/Boyfriend
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 576
- Age
- 1y ago
Jeasona 21st Birthday Gifts for Men Keepsake Socks 9-11 21st Birthday Gifts for Him Grandson/Son/Nephew/Boyfriend Funny Personalised Present
- Price
- £5.15
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 2y ago
2005 21st Birthday Poster Year You Were Born Highlights A4 Framed Print | Unique 21st Birthday Gift for Him Her | Handmade Memory Lane Keepsake
- Price
- £16.13
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 9mo ago
Trending
90-day click momentum
Runovate 21st Birthday Gifts for Men Funny 21st Birthday Socks Gift Set with Card Keyring Set 21st Birthday Presents for Him Son Grandson Brother
- Price
- £6.71
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3mo ago
RUQVKWLA 21st Birthday Gifts for Men Legend Since 2005 Socks and Keychain Set with Gift Bag - 21st Birthday Gifts for Him Fun Keepsake Present for Son Brother Boyfriend Friend
- Price
- £6.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
MOTONG 21st Birthday Gifts for Men Unique Funny Gifts Box 21st Birthday Gifts 21 Years Old Men Birthday Gift Ideas Keepsake Son Friend Brother Nephew Grandson Presents
- Price
- £12.85
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago
CROWNLY CRYSTAL 2005 21st Birthday Hi Vis Vest Funny Gifts for Him Neon Reflective Safety Vest for Party Photos Clubs and Celebrations Unique Milestone 21st Birthday Gift Idea for Young Adults
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 8mo ago
LIGHTEN LIFE 21st Birthday Gifts for Him 450ML 2005 Beer Glass in Barrel Box 21st Birthday Beer Glass Gifts for Son Boy Friend
- Price
- £15.44
- Rating
- 4.7/5
- Reviews
- 1,877
- Age
- 9mo ago
Newest
by launch dateRunovate 21st Birthday Gifts for Men Funny 21st Birthday Socks Gift Set with Card Keyring Set 21st Birthday Presents for Him Son Grandson Brother
- Price
- £6.71
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3mo ago
RUQVKWLA 21st Birthday Gifts for Men Legend Since 2005 Socks and Keychain Set with Gift Bag - 21st Birthday Gifts for Him Fun Keepsake Present for Son Brother Boyfriend Friend
- Price
- £6.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
MOTONG 21st Birthday Gifts for Men Unique Funny Gifts Box 21st Birthday Gifts 21 Years Old Men Birthday Gift Ideas Keepsake Son Friend Brother Nephew Grandson Presents
- Price
- £12.85
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago
CROWNLY CRYSTAL 2005 21st Birthday Hi Vis Vest Funny Gifts for Him Neon Reflective Safety Vest for Party Photos Clubs and Celebrations Unique Milestone 21st Birthday Gift Idea for Young Adults
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 8mo ago
Vintage 2005 21 Years Old Gifts 21st Birthday for Men Women T-Shirt
- Price
- £11.86
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
24%
- Jeasona28%
- Merclix18%
- Effeet12%
- MOTONG7%
- Generic5%
- CROWNLY CRYSTAL5%
Demand
21st Birthday Gifts for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top 21st Birthday Gifts for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 21st birthday gifts for men409K/yr
- 21st birthday gifts for him34K/yr
- unique 21st birthday gifts for him16K/yr
- 21st birthday gifts for son16K/yr
- mens 21st birthday gifts15K/yr
- boys 21st birthday gifts9K/yr
- 21st gifts for him10K/yr
- gifts for 21 year old male11K/yr
- male 21st birthday gifts7K/yr
- 21 birthday gifts for him7K/yr
Reviews and returns
What reviews say buyers love and hate about 21st Birthday Gifts for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slightly small fitting
For those reviews saying this item is very small - yes it is
A little expensive though for what it was
much more expensive than it was
I realised the price i paid here was a bit much in comparison
Missing inscription
The stitching has started to come loose very unhappy as i bought for nieces birthday
its for a 21st birthday gift that doesnt look nice in a damaged box
Love
Birthday gift
Excellent gift
Fun gift
Good value for money
Excellent value for money
Good value
Good quality for fun gift
A great product with value for money
Excellent quality
Good fit
Nice t-shirt, good fit
Good fit, true to size, washes well too
Better than expected
Exactly as described
Exactly what I wanted
Return
0.3% Return rate 48% Fixable by listing
Slightly small fitting
For those reviews saying this item is very small - yes it is
A little expensive though for what it was
much more expensive than it was
I realised the price i paid here was a bit much in comparison
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 21st Birthday Gifts for Men questions
Answered from the same tracked data.