17th Birthday Gifts for Boys

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

6.4%

Market size, estimated

£129Ka year

Peak month

December2.8× the quietest month

Top search term

17th birthday gifts for boys47K searches a year

Listings sell for £8.94 on average, from £2.93 to £20.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.94 that is £894 to £2K a year per listing.

Average price

£8.94under the $15 to $100 sweet spot

Price range

£2.93–£20.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£894–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #550 within Luggage & Travel Gear. It carries 4,401 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

4.9%

Average rank

#550in Luggage & Travel Gear

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,401per listing

Listings tracked

46

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months