12 Year Old Boys Gifts

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months

839K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

2.5%

Market size, estimated

£270Ka year

Peak month

December7.7× the quietest month

Top search term

11 year old boy gifts156K searches a year

Listings sell for £12.77 on average, from £5.20 to £28.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.77 that is £3K to £6K a year per listing.

Average price

£12.77under the $15 to $100 sweet spot

Price range

£5.20–£28.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #158 within Boys. It carries 8,361 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#158in Boys

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,361per listing

Listings tracked

25

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months