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Zettle

Fail

The top 5 brands take 100% of clicks, so Zettle is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£1.1M/yr413K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 74 sellers

Flapen Score

Zettle against its category

The dotted line is the Computers & Accessories average. Past it, Zettle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zettle 413K times last year and spent an estimated £1.1M. The top 5 brands take 100% of clicks. Demand peaks in Aug–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
5.6%
Market size, estimated
£1.1Ma year
Peak month
November2.2× the quietest month
Top search term
card reader119K searches a year

02 · Price

A sale here is worth £48.38.

Listings sell for £48.38 on average, from £5.13 to £200.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £48.38 that is £97K to £121K a year per listing.

Average price
£48.38inside the $15 to $100 sweet spot
Price range
£5.13–£200.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£97K–£121K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #346 within Memory Card Accessories. It carries 6,180 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#346in Memory Card Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,180per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Zettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£112K£167K£223K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • SUMUP80%
  • Square12%
  • BENFEI5%
  • myPOS1%
  • UGREEN1%
  • Beikell1%
  • Open — no brand owns it (0%)

Demand

Zettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Zettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card reader119K/yr
  • card machine66K/yr
  • sum up card reader uk44K/yr
  • sumup card reader uk35K/yr
  • sumup32K/yr
  • sum up26K/yr
  • card payment machines14K/yr
  • sum up machine9K/yr
  • card readers for bank cards11K/yr
  • sumup card reader8K/yr

Reviews and returns

What reviews say buyers love and hate about Zettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.12

Doesn't Work

Not enough functionality

It seems completely non-functional straight out of the box

Durability14%−0.11

Broke after a few months

Stop working after a few months

the Pins bent after 10/15 uses

Quality-Overall10%−0.02

Cheap

not a normal low quality product

Build quality isnt the best

Value For Money7%+1.10

Very expensive rates

It was an expensive unit which I looked after and seldom used

honestly not worth it

Charging5%−0.04

Item wouldn't accept a charge or turn on

but does not charge fully

no charging indicator

Love

Value For Money21%+1.10

Great value

Great savings

CHEAP PRICE

Ease Of Use17%+1.41

Easy to use

its pretty straightforward

Very easy to use, just plug in and go

Quality-Overall12%−0.02

Decent quality, easy to connect to any mobile phone

Build quality feels solid for the price, and its ideal for cameras, drones, phones, and general storage use

Great quality

Advertised Vs Actual Product8%+0.67

Does the Job

as described

Works as it should

Assembly/Installation7%+0.71

Easy set up

Easy to setup and use

It was super easy to set up including setting up the SumUp merchant account

Return

2.2% Return rate 10% Fixable by listing

Functionality-Overall25%█▆▇▇██

Doesn't Work

Not enough functionality

It seems completely non-functional straight out of the box

Compatibility-Overall19%█▇▇█▆▇
Connectivity-Overall14%▅▆█▅▇▇

Could not connect to my phone despite testing it

it just wouldn't connect

loses connection alot

Charging8%▅▆▅▆█▇

Item wouldn't accept a charge or turn on

but does not charge fully

no charging indicator

Size-Overall7%█▇▄▆▆▅

Compact flash cards did NOT fit

Quite small

FAQ

Common Zettle questions

Answered from the same tracked data.