Zettle
FailThe top 5 brands take 100% of clicks, so Zettle is a Fail.
- Flapen Score
- 49 / 100Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 4249
- Market size
- £1.1M/yr413K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 74 sellers
Flapen Score
Zettle against its category
The dotted line is the Computers & Accessories average. Past it, Zettle is stronger. Inside it, weaker.
Market
The Zettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zettle 413K times last year and spent an estimated £1.1M. The top 5 brands take 100% of clicks. Demand peaks in Aug–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 413K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £1.1Ma year
- Peak month
- November2.2× the quietest month
- Top search term
- card reader119K searches a year
02 · Price
A sale here is worth £48.38.
Listings sell for £48.38 on average, from £5.13 to £200.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £48.38 that is £97K to £121K a year per listing.
- Average price
- £48.38inside the $15 to $100 sweet spot
- Price range
- £5.13–£200.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £97K–£121K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #346 within Memory Card Accessories. It carries 6,180 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 4.1%
- Average rank
- #346in Memory Card Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,180per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Zettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SumUp Air mobile card terminal for contactless payments with Credit & Debit Card Apple & Google Pay - NFC RFID practical money card reader
- Price
- £14.85
- Rating
- 4.6/5
- Reviews
- 14,628
- Age
- 9y ago

SumUp Solo Lite Portable Card Reader | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £19.08
- Rating
- 4.5/5
- Reviews
- 1,260
- Age
- 1y ago

SumUp Air mobile card terminal for contactless payments with Credit & Debit Card Apple & Google Pay - NFC RFID practical money card reader
- Price
- £15.44
- Rating
- 4.5/5
- Reviews
- 5,467
- Age
- 5y ago

SumUp Solo Credit Card Payment Card Reader with Charging Station by SumUp. Full touch-screen interface with free SIM card with unlimited mobile data
- Price
- £53.99
- Rating
- 4.4/5
- Reviews
- 1,011
- Age
- 3y ago

Square Card Reader - 2nd Gen (UK Version) | Bluetooth Connectivity | Accepts Contactless Chip & PIN Apple and Google Pay | Long Battery Life | No Contracts with Fast and Secure Payments
- Price
- £13.12
- Rating
- 4.2/5
- Reviews
- 922
- Age
- 3y ago
Trending
90-day click momentum
SumUp Solo Lite Portable Card Reader | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £19.08
- Rating
- 4.5/5
- Reviews
- 1,260
- Age
- 1y ago

Square Stand - 2nd Gen (UK Version) | iPad POS and Payment Terminal | USB-C Connectivity | Accepts Contactless and Chip & PIN | Easily Manage Online Orders Inventory and Appointments
- Price
- £77.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

SumUp Solo Lite Bundle Portable Card Reader and Dock | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £26.87
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 1y ago

myPOS Go Portable Card Machine | Accept Contactless Payments Debit Cards Credit Cards NFC Google Pay Apple Pay Chip&PIN and Magstripe
- Price
- £27.35
- Rating
- 3.4/5
- Reviews
- 110
- Age
- 7y ago

SumUp Point of Sale Lite Payment Terminal/Register 13 Full HD Touchscreen Speedy Set Up Fast & Flexible Checkout No Contracts and now with End-of-Day Z Reports
- Price
- £200.02
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 3y ago
Newest
by launch date
SUMUP Terminal - All-in-One Portable Card Reader with Receipt Printer 4G/Wi-Fi + Free SIM Accept Contactless Chip & PIN Payments No Monthly Fee No Rental Fees - Ideal for Small Businesses
- Price
- £105.74
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 10mo ago

SumUp Solo Lite Portable Card Reader | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £19.08
- Rating
- 4.5/5
- Reviews
- 1,260
- Age
- 1y ago

SumUp Solo Lite Bundle Portable Card Reader and Dock | Contactless Chip & Mobile Payments | Compatible with iOS & Android | Perfect for Small Business Retail Market Salons etc
- Price
- £26.87
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 1y ago

Square Stand - 2nd Gen (UK Version) | iPad POS and Payment Terminal | USB-C Connectivity | Accepts Contactless and Chip & PIN | Easily Manage Online Orders Inventory and Appointments
- Price
- £77.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

SumUp Solo & Printer Bundle Contactless Credit Card Payment Card Reader with Charging Station & Printer for Receipts. Full touch-screen interface with free SIM card and unlimited mobile data
- Price
- £77.46
- Rating
- 3.8/5
- Reviews
- 145
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- SUMUP80%
- Square12%
- BENFEI5%
- myPOS1%
- UGREEN1%
- Beikell1%
- Open — no brand owns it (0%)
Demand
Zettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Zettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- card reader119K/yr
- card machine66K/yr
- sum up card reader uk44K/yr
- sumup card reader uk35K/yr
- sumup32K/yr
- sum up26K/yr
- card payment machines14K/yr
- sum up machine9K/yr
- card readers for bank cards11K/yr
- sumup card reader8K/yr
Reviews and returns
What reviews say buyers love and hate about Zettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't Work
Not enough functionality
It seems completely non-functional straight out of the box
Broke after a few months
Stop working after a few months
the Pins bent after 10/15 uses
Cheap
not a normal low quality product
Build quality isnt the best
Very expensive rates
It was an expensive unit which I looked after and seldom used
honestly not worth it
Item wouldn't accept a charge or turn on
but does not charge fully
no charging indicator
Love
Great value
Great savings
CHEAP PRICE
Easy to use
its pretty straightforward
Very easy to use, just plug in and go
Decent quality, easy to connect to any mobile phone
Build quality feels solid for the price, and its ideal for cameras, drones, phones, and general storage use
Great quality
Does the Job
as described
Works as it should
Easy set up
Easy to setup and use
It was super easy to set up including setting up the SumUp merchant account
Return
2.2% Return rate 10% Fixable by listing
Doesn't Work
Not enough functionality
It seems completely non-functional straight out of the box
Could not connect to my phone despite testing it
it just wouldn't connect
loses connection alot
Item wouldn't accept a charge or turn on
but does not charge fully
no charging indicator
Compact flash cards did NOT fit
Quite small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zettle questions
Answered from the same tracked data.









