Skip to content

Zettle

Fail

The top 5 brands take 100% of clicks, so Zettle is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£1.1M/yr413K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 74 sellers

Flapen Score

Zettle against its category

The dotted line is the Computers & Accessories average. Past it, Zettle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zettle 413K times last year and spent an estimated £1.1M. The top 5 brands take 100% of clicks. Demand peaks in Aug–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
5.6%
Market size, estimated
£1.1Ma year
Peak month
November2.2× the quietest month
Top search term
card reader119K searches a year

02 · Price

A sale here is worth £48.38.

Listings sell for £48.38 on average, from £5.13 to £200.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £48.38 that is £97K to £121K a year per listing.

Average price
£48.38inside the $15 to $100 sweet spot
Price range
£5.13–£200.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£97K–£121K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #346 within Memory Card Accessories. It carries 6,180 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#346in Memory Card Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,180per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Zettle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£112K£167K£223K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

74

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • SUMUP80%
  • Square12%
  • BENFEI5%
  • myPOS1%
  • UGREEN1%
  • Beikell1%
  • Open — no brand owns it (0%)

Demand

Zettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Zettle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • card reader119K/yr
  • card machine66K/yr
  • sum up card reader uk44K/yr
  • sumup card reader uk35K/yr
  • sumup32K/yr
  • sum up26K/yr
  • card payment machines14K/yr
  • sum up machine9K/yr
  • card readers for bank cards11K/yr
  • sumup card reader8K/yr

Reviews and returns

What reviews say buyers love and hate about Zettle

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
19%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“Doesn't Work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zettle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data