- Flapen Score
- 23 / 100Ranks 998 of 1,028 Computers & Accessories niches · −19 vs the category median of 4223
- Market size
- £55K/yr50K searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 91 sellers
Flapen Score
Z790 against its category
The dotted line is the Computers & Accessories average. Past it, Z790 is stronger. Inside it, weaker.
Market
The Z790 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Z790 50K times last year and spent an estimated £55K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £55Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- z790 motherboard19K searches a year
02 · Price
A sale here is worth £141.06.
Listings sell for £141.06 on average, from £70.84 to £180.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £141.06 that is £0 to £14K a year per listing.
- Average price
- £141.06above the $15 to $100 sweet spot
- Price range
- £70.84–£180.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 7.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #238 within Components & Replacement Parts. It carries 328 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 13.3%
- Average rank
- #238in Components & Replacement Parts
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 328per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Z790 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
- Price
- £145.41
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago

MSI MAG Z790 TOMAHAWK WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-90A SPS VRM DDR5 Memory Boost 7200+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E
- Price
- £154.80
- Rating
- 4.4/5
- Reviews
- 702
- Age
- 3y ago

Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2
- Price
- £172.27
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 3y ago

ASUS TUF GAMING Z790-PLUS WIFI Intel Z790 1700 ATX 4 DDR5 HDMI DP Wi-Fi 6E 2.5G LAN PCIe5 RGB 4x M.2
- Price
- £165.03
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 3y ago

MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- £125.49
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 3y ago
Trending
estimated 90-day click momentum
MSI PRO B760M-P DDR4 Motherboard Micro-ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR4 Memory Boost 4800+MHz/OC PCIe 4.0 x16 Slot M.2 Gen4 Slots
- Price
- £70.84
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 3y ago

ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync
- Price
- £152.38
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago

MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- £125.49
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 3y ago

Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2
- Price
- £172.27
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 3y ago

MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
- Price
- £145.41
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago
Newest
by launch date
ASUS Z790-AYW WiFi W II Intel Z790 LGA 1700 ATX Motherboard PCIe 5.0 3x M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
- Price
- £180.14
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Gigabyte Z790 EAGLE AX Motherboard - Supports Intel Core 14th Gen CPUs 12+1+Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2
- Price
- £135.56
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 2y ago

Gigabyte Z790 D Motherboard - Supports Intel Core 14th Gen CPUs 12+1+ Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 2.5GbE LAN USB 3.2 Gen 2
- Price
- £122.86
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago

MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
- Price
- £145.41
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago

ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync
- Price
- £152.38
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
91
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- MSI58%
- ASUS22%
- Gigabyte20%
Demand
Z790 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Z790 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- z790 motherboard19K/yr
- z79013K/yr
- z790 motherboard ddr57K/yr
- z6903K/yr
- z690 motherboard3K/yr
- msi z7902K/yr
- asus z7902K/yr
Reviews and returns
What reviews say buyers love and hate about Z790
We read the reviews and the return reasons for every product selling here.
“it would have been good to include an installation manual”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z790 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









