Z790
brand-locked demand (top 5 brands take 100% of clicks) — Z790 doesn't clear our bar today.
Flapen Score
Is Z790 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Z790 is a £55K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 23/100.
Z790: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.0% over the last 90 days and 0.8% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Z790 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
- Price
- £145.41
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago

MSI MAG Z790 TOMAHAWK WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-90A SPS VRM DDR5 Memory Boost 7200+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E
- Price
- £154.80
- Rating
- 4.4/5
- Reviews
- 702
- Age
- 3y ago

Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2
- Price
- £172.27
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 3y ago

ASUS TUF GAMING Z790-PLUS WIFI Intel Z790 1700 ATX 4 DDR5 HDMI DP Wi-Fi 6E 2.5G LAN PCIe5 RGB 4x M.2
- Price
- £165.03
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 3y ago

MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- £125.49
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 3y ago
Trending
90-day click momentum
MSI PRO B760M-P DDR4 Motherboard Micro-ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR4 Memory Boost 4800+MHz/OC PCIe 4.0 x16 Slot M.2 Gen4 Slots
- Price
- £70.84
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 3y ago

ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync
- Price
- £152.38
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago

MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
- Price
- £125.49
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 3y ago

Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2
- Price
- £172.27
- Rating
- 4.5/5
- Reviews
- 565
- Age
- 3y ago

MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
- Price
- £145.41
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago
Newest
by launch date
ASUS Z790-AYW WiFi W II Intel Z790 LGA 1700 ATX Motherboard PCIe 5.0 3x M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
- Price
- £180.14
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Gigabyte Z790 EAGLE AX Motherboard - Supports Intel Core 14th Gen CPUs 12+1+Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2
- Price
- £135.56
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 2y ago

Gigabyte Z790 D Motherboard - Supports Intel Core 14th Gen CPUs 12+1+ Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 2.5GbE LAN USB 3.2 Gen 2
- Price
- £122.86
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago

MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
- Price
- £145.41
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 2y ago

ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync
- Price
- £152.38
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- MSI58%
- ASUS22%
- Gigabyte20%
Z790 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Z790 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- z790 motherboard19K/yr
- z79013K/yr
- z790 motherboard ddr57K/yr
- z6903K/yr
- z690 motherboard3K/yr
- msi z7902K/yr
- asus z7902K/yr
What reviews say buyers love and hate about Z790
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Sturdy and sleek dark”
“Very easy to install”
“Great budget saver”
“Worked as advertised”
“brand new like dersidbed”
What buyers complain about
100% of reviews“it would have been good to include an installation manual”
“Very complicated device and broken”
“Sadly 1 of my ddr 5 6000 ram stick got effected”
“Sadly 1 of my ddr 5 6000 ram stick got effected”
Z790 return rate & reasons
Why buyers send it back, as a share of all return requests.
7.4%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Z790 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









