z790
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great327.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good£141.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£70.84–£180.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad£55K£55K/yr · 50K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, z790 is a £55K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
z790 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £35K–£71K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 13.3%
- Avg brand age
- 30 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- MSI58%
- ASUS22%
- Gigabyte20%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top z790 search terms
- z790 motherboard19K/yr
- z79013K/yr
- z790 motherboard ddr57K/yr
- z6903K/yr
- z690 motherboard3K/yr
- msi z7902K/yr
- asus z7902K/yr
Top z790 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
MSI£145.414.4★482 rev

MSI MAG Z790 TOMAHAWK WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-90A SPS VRM DDR5 Memory Boost 7200+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E
MSI£154.804.4★702 rev

Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2
Gigabyte£172.274.5★565 rev

ASUS TUF GAMING Z790-PLUS WIFI Intel Z790 1700 ATX 4 DDR5 HDMI DP Wi-Fi 6E 2.5G LAN PCIe5 RGB 4x M.2
ASUS£165.034.4★353 rev

MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
MSI£125.494.5★450 rev
Newest
by launch date
ASUS Z790-AYW WiFi W II Intel Z790 LGA 1700 ATX Motherboard PCIe 5.0 3x M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C Thunderbolt USB4 Aura Sync
ASUS£180.14127 rev

Gigabyte Z790 EAGLE AX Motherboard - Supports Intel Core 14th Gen CPUs 12+1+Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2
Gigabyte£135.5694 rev

Gigabyte Z790 D Motherboard - Supports Intel Core 14th Gen CPUs 12+1+ Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 2.5GbE LAN USB 3.2 Gen 2
Gigabyte£122.8624 rev

MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
MSI£145.41482 rev

ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync
ASUS£152.3827 rev
Trending
90-day click momentum
MSI PRO B760M-P DDR4 Motherboard Micro-ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR4 Memory Boost 4800+MHz/OC PCIe 4.0 x16 Slot M.2 Gen4 Slots
MSI£70.844.6★

ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync
ASUS£152.384.1★

MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN
MSI£125.494.5★

Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2
Gigabyte£172.274.5★

MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E
MSI£145.414.4★
What buyers say about z790
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy and sleek dark”
“Very easy to install”
“Great budget saver”
“Worked as advertised”
“brand new like dersidbed”
“This is a fantastic motherboard, its nice how it has 4 slots for ram and supports up to 128gb ddr5 ram, it arrived fast and installation was quick and easy”
“Paired with an Intel Core i5-14500T and works great, no issues”
“Bios update was easy and quick, it took about 2 mins”
“works great the amount of storage you can use with this board is great”
What buyers complain about
“it would have been good to include an installation manual”
“Very complicated device and broken”
“Sadly 1 of my ddr 5 6000 ram stick got effected”
“Sadly 1 of my ddr 5 6000 ram stick got effected”
Top return reasons
Common questions
- Is z790 profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 12 tracked products. 90-day search growth is -32.0%. Flapen's verdict: Skip it (23/100).
- How competitive is the z790 niche?
- 3 brands and 91 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in z790?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Defective Material/Parts, Functionality-Overall. The return rate is 7.4% — above our launch gate.
- When does demand for z790 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the z790 niche?
- Listings span £70.84–£180.14; the average listing price is £141.06 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.