How competitive is the Youview Box niche on Amazon United Kingdom?

5 brands and 31 sellers compete in Youview Box on Amazon United Kingdom. The top 5 Youview Box products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Youview Box?

Youview Box buyers on Amazon United Kingdom complain most about Functionality-Overall, Connectivity-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 3.1%.

What does it cost to enter the Youview Box niche?

Youview Box sells for £100.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £34.27–£148.88. The average incumbent carries 334 reviews — the moat a new listing must climb.

Youview Box

brand-locked demand (top 5 brands take 100% of clicks) — Youview Box doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

This niche Category average

Is Youview Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Youview Box is a £85K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.

Youview Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 2.0% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr1K

Search volume / yr-25.0%43K

Conversion rate2.0%

Avg price£100.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 31

Top-5 product click share79%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 11 products

Top Youview Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BT G4 YouView+ Smart 500 GB Freeview HD Digital TV Recorder Set Top Box

Price: £108.71
Rating: 4.2/5
Reviews: 2,204
Age: 12y ago

BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)

Price: £125.31
Rating: 4.3/5
Reviews: 94
Age: 1y ago

BT YouView Box

Price: £34.27
Rating: 4.0/5
Reviews: 406
Age: 11y ago

BT Ultra HD 4K YouView Box (DTR-T4000) 500GB Recorder Twin Freeview HD Tuners 7-Day Scroll-Back & Catch-Up TV Pause/Rewind Live TV HDMI. NON WIFI

Price: £96.04
Rating: 3.6/5
Reviews: 82
Age: 10y ago

EE TV Box Pro 4K HDR Set Top Box Recorder 1TB Storage Subscription Free Youview Receiver

Price: £125.07
Rating: 4.3/5
Reviews: 326
Age: 1y ago

Newest

by launch date

EE TV Box Pro 4K HDR Set Top Box Recorder 1TB Storage Subscription Free Youview Receiver

Price: £125.07
Rating: 4.3/5
Reviews: 326
Age: 1y ago

BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)

Price: £125.31
Rating: 4.3/5
Reviews: 94
Age: 1y ago

BT YOUVIEW T2100 FREEVIEW RECORDER: 1TB SSD Storage 3 Channels HDMI Connectivity

Price: £148.88
Rating: 3.8/5
Reviews: 50
Age: 1y ago

BT YOUVIEW BOX T2100 FREEVIEW RECORDER and 7 Day Catch Up TV No Subscription required 1000GB STORAGE

Price: £123.79
Rating: 4.2/5
Reviews: 8
Age: 1y ago

BT TV PRO Youview+ Set Top Box (1TB) Recorder with Twin HD Freeview and 7 Day Catch Up TV - no subscription (Refurb) Full 12 Months Warranty

Price: £101.54
Rating: 4.0/5
Reviews: 8
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Generic44%
BT42%
EE Ltd10%
BT (Youview)3%
TALKTALK1%
Open — no brand owns it (0%)

Youview Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR2.0%Products11Brands5Top 5 Brands100%OOS Rate7.7%Rating4.0★Reviews334Avg BSR#152

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Youview Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bt box7K/yr -11.5%1.1% conv.
bt youview box6K/yr -13.9%2.4% conv.
youview box with recorder5K/yr -23.6%0.9% conv.
youview box6K/yr -32.4%1.2% conv.
bt freeview box with recorder3K/yr -26.1%0.8% conv.
bt tv box4K/yr -42.0%1.6% conv.
bt recordable tv box2K/yr +1.3%1.1% conv.
bt youview box with recorder3K/yr -19.9%1.5% conv.
bt tv box pro2K/yr -37.4%1.6% conv.
bt youview3K/yr -54.0%2.5% conv.

What reviews say buyers love and hate about Youview Box

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Assembly/Installation29%

“Easy Set Up”

Quality-Overall18%

“Good quality and easy to set up”

Software/Application11%

“all the apps are now working perfectly”

Value For Money11%

“Good for the price”

Ease Of Use9%

“Easy to use”

What buyers complain about

76% of reviews

Functionality-Overall25%

“item does not function”

Connectivity-Overall12%

“Couldn't connect it to wifi”

Quality-Overall9%

“not very reliable”

Compatibility-Overall8%

“Not compatible”

Image/Picture Clarity5%

“Picture quality is much poorer via the box than using the passthrough to the telly -”

Youview Box return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall

21%

2Compatibility-Overall

21%

3Functionality-Overall

13%

4Defective Material/Parts

5Signal Strength

Common Youview Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Youview Box 35/100 on Amazon United Kingdom — Skip it. The niche generates £85K/yr across 11 tracked products. Search demand moved -25.0% over the last 90 days.