youview box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great334.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great£100.65avg listing price — sweet spot $15–$100
Price range
Good£34.27–£148.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 43K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, youview box is a £85K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
youview box market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £75K–£101K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 9%
- Sponsored
- 9%
- Out of stock
- 7.7%
- Avg brand age
- 56 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Generic44%
- BT42%
- EE Ltd10%
- BT (Youview)3%
- TALKTALK1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top youview box search terms
- bt box7K/yr
- bt youview box6K/yr
- youview box with recorder5K/yr
- youview box6K/yr
- bt freeview box with recorder3K/yr
- bt tv box4K/yr
- bt recordable tv box2K/yr
- bt youview box with recorder3K/yr
- bt tv box pro2K/yr
- bt youview3K/yr
Top youview box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BT G4 YouView+ Smart 500 GB Freeview HD Digital TV Recorder Set Top Box
BT£108.714.2★2,204 rev
BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)
Generic£125.314.3★94 rev
BT YouView Box
BT£34.274.0★406 rev
BT Ultra HD 4K YouView Box (DTR-T4000) 500GB Recorder Twin Freeview HD Tuners 7-Day Scroll-Back & Catch-Up TV Pause/Rewind Live TV HDMI. NON WIFI
Generic£96.043.6★82 rev
EE TV Box Pro 4K HDR Set Top Box Recorder 1TB Storage Subscription Free Youview Receiver
EE Ltd£125.074.3★326 rev
Newest
by launch dateEE TV Box Pro 4K HDR Set Top Box Recorder 1TB Storage Subscription Free Youview Receiver
EE Ltd£125.07326 rev
BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)
Generic£125.3194 rev
BT YOUVIEW T2100 FREEVIEW RECORDER: 1TB SSD Storage 3 Channels HDMI Connectivity
Generic£148.8850 rev
BT YOUVIEW BOX T2100 FREEVIEW RECORDER and 7 Day Catch Up TV No Subscription required 1000GB STORAGE
Generic£123.798 rev
BT TV PRO Youview+ Set Top Box (1TB) Recorder with Twin HD Freeview and 7 Day Catch Up TV - no subscription (Refurb) Full 12 Months Warranty
Generic£101.548 rev
Trending
90-day click momentumBT TV PRO Youview+ Set Top Box (1TB) Recorder with Twin HD Freeview and 7 Day Catch Up TV - no subscription (Refurb) Full 12 Months Warranty
Generic£101.544.0★
BT/EE TV Box Pro - 1TB 4K Wireless Freeview TV Box Latest Model - (RTIW387)
Generic£125.314.3★
TalkTalk YouView DN372T Set Top Box - 320GB PVR Freeview+ HD Digital Recorder
TALKTALK£94.443.8★
BT YouView Box
BT£34.274.0★
BT YOUVIEW BOX T2100 FREEVIEW RECORDER and 7 Day Catch Up TV No Subscription required 1000GB STORAGE
Generic£123.794.2★
What buyers say about youview box
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Set Up”
“Good quality and easy to set up”
“all the apps are now working perfectly”
“Good for the price”
“Easy to use”
“Does what I wanted”
“I have it connected to internet and aerial and works perfectly”
“Compact and tidy unit, it has blue tooth remote so it can go somewhere out of the way”
“its the same as the last one i bought which lasted me 9 yrs”
“Picture very clear”
What buyers complain about
“item does not function”
“Couldn't connect it to wifi”
“not very reliable”
“Not compatible”
“Picture quality is much poorer via the box than using the passthrough to the telly -”
“took a bit of time getting used to the changes”
“Poor features”
“Sent me a box which stopped working after two months”
“Try again if first set up fails”
“when installed does not recognise aerial imput states weak or no signal”
Top return reasons
Common questions
- Is youview box profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 11 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the youview box niche?
- 5 brands and 31 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in youview box?
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Quality-Overall. The return rate is 3.1%.
- When does demand for youview box peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the youview box niche?
- Listings span £34.27–£148.88; the average listing price is £100.65 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.