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Youview Box

Fail

The top 5 brands take 100% of clicks, so Youview Box is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£85K/yr43K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
79%top-5 click share · 5 brands · 31 sellers

Flapen Score

Youview Box against its category

The dotted line is the Computers & Accessories average. Past it, Youview Box is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Youview Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Youview Box 43K times last year and spent an estimated £85K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
2.0%
Market size, estimated
£85Ka year
Peak month
November1.7× the quietest month
Top search term
bt box7K searches a year

02 · Price

A sale here is worth £100.65.

Listings sell for £100.65 on average, from £34.27 to £148.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £100.65 that is £0 to £10K a year per listing.

Average price
£100.65above the $15 to $100 sweet spot
Price range
£34.27–£148.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #152 within Data Storage. It carries 334 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
9%
Out of stock, average day
7.7%
Average rank
#152in Data Storage
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
334per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Youview Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Generic44%
  • BT42%
  • EE Ltd10%
  • BT (Youview)3%
  • TALKTALK1%
  • Open — no brand owns it (0%)

Demand

Youview Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Youview Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bt box7K/yr
  • bt youview box6K/yr
  • youview box with recorder5K/yr
  • youview box6K/yr
  • bt freeview box with recorder3K/yr
  • bt tv box4K/yr
  • bt recordable tv box2K/yr
  • bt youview box with recorder3K/yr
  • bt tv box pro2K/yr
  • bt youview3K/yr

Reviews and returns

What reviews say buyers love and hate about Youview Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.28

item does not function

Poor features

Mine didnt work

Connectivity-Overall12%−0.10

Couldn't connect it to wifi

aerial in connection was a little loose

item seems to have difficulty in connecting

Quality-Overall9%+0.24

not very reliable

This item is rubbish

Disappointing quality, not as described

Compatibility-Overall8%−0.11

Not compatible

This does not conform to BT current requirements

NO LONGER SUPPORTED BY NETFLIX

Image/Picture Clarity5%−0.07

Picture quality is much poorer via the box than using the passthrough to the telly -

Quality of the picture was not as clear as satalite

Love

Assembly/Installation29%+1.57

Easy Set Up

No problem with setup

Easy to install

Quality-Overall18%+0.24

Good quality and easy to set up

Excellent quality

Great seller and product

Software/Application11%+0.75

all the apps are now working perfectly

All major apps are available

It updated itself automatically with the latest software

Value For Money11%+0.83

Good for the price

definitely worth the money

Good value for money

Ease Of Use9%+0.78

Easy to use

easy to access

Easy to operate

Return

3.1% Return rate 5% Fixable by listing

Connectivity-Overall21%▅█▇▆▆█

Couldn't connect it to wifi

aerial in connection was a little loose

item seems to have difficulty in connecting

Compatibility-Overall21%▆▆▄█▆▆

Not compatible

This does not conform to BT current requirements

NO LONGER SUPPORTED BY NETFLIX

Functionality-Overall13%▆▅▄▄█▄

item does not function

Poor features

Mine didnt work

Defective Material/Parts5%▇▇██▅▃
Signal Strength5%▃▃▇▆▂█

when installed does not recognise aerial imput states weak or no signal

tells me that there is no signal from my aerial. The TV seems to think there is

FAQ

Common Youview Box questions

Answered from the same tracked data.