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Xl Mouse Pad

Fail

The top 5 brands take 100% of clicks, so Xl Mouse Pad is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£54K/yr65K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
80%top-5 click share · 4 brands · 93 sellers

Flapen Score

Xl Mouse Pad against its category

The dotted line is the Computers & Accessories average. Past it, Xl Mouse Pad is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xl Mouse Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xl Mouse Pad 65K times last year and spent an estimated £54K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
6.3%
Market size, estimated
£54Ka year
Peak month
December3.5× the quietest month
Top search term
logitech mouse pad25K searches a year

02 · Price

A sale here is worth £13.06.

Listings sell for £13.06 on average, from £6.83 to £26.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.06 that is £3K to £7K a year per listing.

Average price
£13.06under the $15 to $100 sweet spot
Price range
£6.83–£26.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Keyboards, Mice & Input Devices. It carries 2,906 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Keyboards, Mice & Input Devices
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,906per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Xl Mouse Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Logitech G63%
  • Logitech32%
  • VAYDEER3%
  • SenseAGE2%
  • Open — no brand owns it (0%)

Demand

Xl Mouse Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Xl Mouse Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • logitech mouse pad25K/yr
  • logitech mouse mat12K/yr
  • logitech mousepad9K/yr
  • apple mouse mat7K/yr
  • mouse pad logitech4K/yr
  • mouse mat logitech4K/yr
  • apple mouse pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Xl Mouse Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.05

Not the quality I expected

Slightly lower quality than the same pad I bought before

Not well made

Durability9%−0.04

Used it for 5 minutes before dust already fell on it and it just doesn't come out

Not very durable

Limited lifespan

Size-Overall8%

I didnt check the size like an idiot

Too small

Size bit small

Grip8%+0.57

doesn't grip tabletop

Grippy

after a couple of months use it looses its grippy feeling underneath

Thickness5%+0.26

If you hate thick spongy mouse mats as much as I do

Quite thin

Love

Quality-Overall19%−0.05

It felt high quality and very accurate

Good quality

Good quality mat

Size-Overall14%

Good size

quite small, which is what I wanted

not too small

Value For Money11%+0.79

Good for price

Good value for money

Great value

Grip7%+0.57

Very grippy and lovely feel

Smooth movements good grip on desk

It has a good slip resistance

Advertised Vs Actual Product6%+0.51

The item matches the description perfectly

it done the job

just as on photo

Return

1.1% Return rate 66% Fixable by listing

Size-Overall45%▇▅█▇██

I didnt check the size like an idiot

Too small

Size bit small

Color13%██▆▇▃▄
Quality-Overall5%▁█▄▂▃▂

Not the quality I expected

Slightly lower quality than the same pad I bought before

Not well made

Functionality-Overall5%▄▅▄██▅
Thin5%▆▅█▅▅▃

FAQ

Common Xl Mouse Pad questions

Answered from the same tracked data.