X870e
brand-locked demand (top 5 brands take 100% of clicks) — X870e doesn't clear our bar today.
Flapen Score
Is X870e profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, X870e is a £92K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.
X870e: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.0% over the last 90 days and 0.5% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top X870e products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MSI X870E Gaming Plus WiFi ATX Motherboard - Supports AMD Ryzen 9000/8000/7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £169.77
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 1y ago
GIGABYTE X870E AORUS ELITE WIFI7 Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 8000Hz DDR5 (OC) 3xPCIe 5.0 Wi-Fi 7 2.5GbE LAN USB 4
- Price
- £214.67
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago
MSI MAG X870E TOMAHAWK WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £228.13
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 1y ago
ASUS ROG Strix X870E-E Gaming WiFi AMD ATX motherboard 18+2+2 power stages DDR5 slots five M.2 slots PCIe 5.0 with full support for next-gen GPUs WiFi 7 USB 20G w/ PD 3.0 up to 30W
- Price
- £332.78
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago
MSI MPG X870E CARBON WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-110A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £335.47
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 1y ago
Trending
90-day click momentum
MSI MAG X870E TOMAHAWK MAX WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8400+ MT/s OC) PCIe 5.0 x16 2x M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £245.24
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
ASUS ROG STRIX X870E-A GAMING WIFI7 NEO AMD X870E ATX Motherboard 16+2+2 power stages Dynamic OC Switcher Core Flex 1x HDMI 2x USB4 DDR5 WiFi 7 4x M.2 slots PCIe 5.0 x16 Aura Sync RGB
- Price
- £296.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
MSI PRO X870E-S EVO WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £174.45
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago
GIGABYTE X870 AORUS ELITE X3D ICE Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 2.5GbE LAN USB 4
- Price
- £200.94
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago
GIGABYTE X870E AORUS ELITE X3D Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 5GbE LAN USB 4
- Price
- £233.47
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 10mo ago
Newest
by launch dateASUS ROG STRIX X870E-A GAMING WIFI7 NEO AMD X870E ATX Motherboard 16+2+2 power stages Dynamic OC Switcher Core Flex 1x HDMI 2x USB4 DDR5 WiFi 7 4x M.2 slots PCIe 5.0 x16 Aura Sync RGB
- Price
- £296.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
MSI MAG X870E TOMAHAWK MAX WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8400+ MT/s OC) PCIe 5.0 x16 2x M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £245.24
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
MSI PRO X870E-S EVO WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £174.45
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago
GIGABYTE X870 AORUS ELITE X3D ICE Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 2.5GbE LAN USB 4
- Price
- £200.94
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago
GIGABYTE X870E AORUS ELITE X3D Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 5GbE LAN USB 4
- Price
- £233.47
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
0%
- MSI42%
- ASUS32%
- Gigabyte26%
X870e demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top X870e search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- x870e motherboard25K/yr
- x870e32K/yr
- msi x870e5K/yr
- gigabyte x870e2K/yr
What reviews say buyers love and hate about X870e
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“No issues with set up”
“Great quality and easy to build on”
“Worth it for the features”
“Works great and looks great”
“Brilliant motherboard compatible with all parts in my pc Looks fantastic in my nzxt h9+ brilliant connectivity more than enough usb ports”
What buyers complain about
72% of reviews“it seems to be poor contact due to the longer heatsink”
“mine wont train properly”
“Item sent had broken pins on the CPU Socket”
“to me had never even been used looked new”
“poor quality”
X870e return rate & reasons
Why buyers send it back, as a share of all return requests.
6.7%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common X870e questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
