x870e
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great153.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£274.16avg listing price — sweet spot $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 64K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£169.77–£465.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, x870e is a £92K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
x870e market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £69K–£137K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 23 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
0%
- MSI42%
- ASUS32%
- Gigabyte26%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +2.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top x870e search terms
- x870e motherboard25K/yr
- x870e32K/yr
- msi x870e5K/yr
- gigabyte x870e2K/yr
Top x870e products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSI X870E Gaming Plus WiFi ATX Motherboard - Supports AMD Ryzen 9000/8000/7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
MSI£169.774.3★117 rev
GIGABYTE X870E AORUS ELITE WIFI7 Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 8000Hz DDR5 (OC) 3xPCIe 5.0 Wi-Fi 7 2.5GbE LAN USB 4
Gigabyte£214.674.4★196 rev
MSI MAG X870E TOMAHAWK WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI£228.134.4★336 rev
ASUS ROG Strix X870E-E Gaming WiFi AMD ATX motherboard 18+2+2 power stages DDR5 slots five M.2 slots PCIe 5.0 with full support for next-gen GPUs WiFi 7 USB 20G w/ PD 3.0 up to 30W
ASUS£332.784.4★352 rev
MSI MPG X870E CARBON WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-110A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI£335.474.3★397 rev
Newest
by launch date
ASUS ROG STRIX X870E-A GAMING WIFI7 NEO AMD X870E ATX Motherboard 16+2+2 power stages Dynamic OC Switcher Core Flex 1x HDMI 2x USB4 DDR5 WiFi 7 4x M.2 slots PCIe 5.0 x16 Aura Sync RGB
ASUS£296.502 rev
MSI MAG X870E TOMAHAWK MAX WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8400+ MT/s OC) PCIe 5.0 x16 2x M.2 Gen5 Wi-Fi 7 5G LAN
MSI£245.245 rev
MSI PRO X870E-S EVO WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI£174.453 rev
GIGABYTE X870 AORUS ELITE X3D ICE Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 2.5GbE LAN USB 4
Gigabyte£200.9411 rev
GIGABYTE X870E AORUS ELITE X3D Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 5GbE LAN USB 4
Gigabyte£233.4731 rev
Trending
90-day click momentumMSI MAG X870E TOMAHAWK MAX WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8400+ MT/s OC) PCIe 5.0 x16 2x M.2 Gen5 Wi-Fi 7 5G LAN
MSI£245.245.0★
ASUS ROG STRIX X870E-A GAMING WIFI7 NEO AMD X870E ATX Motherboard 16+2+2 power stages Dynamic OC Switcher Core Flex 1x HDMI 2x USB4 DDR5 WiFi 7 4x M.2 slots PCIe 5.0 x16 Aura Sync RGB
ASUS£296.505.0★
MSI PRO X870E-S EVO WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI£174.454.3★
GIGABYTE X870 AORUS ELITE X3D ICE Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 2.5GbE LAN USB 4
Gigabyte£200.943.6★
GIGABYTE X870E AORUS ELITE X3D Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 5GbE LAN USB 4
Gigabyte£233.474.1★
What buyers say about x870e
What buyers praise and complain about, mined from review topics.What buyers love
“No issues with set up”
“Great quality and easy to build on”
“Worth it for the features”
“Works great and looks great”
“Brilliant motherboard compatible with all parts in my pc Looks fantastic in my nzxt h9+ brilliant connectivity more than enough usb ports”
“Look brand new”
“Just works well as expected”
“can be easily programmed to show system analytics like CPU temp”
“WiFi 7 which is really good if your router is far away”
“it was so easy to build on as well as being an excellent quality board with great features”
What buyers complain about
“it seems to be poor contact due to the longer heatsink”
“mine wont train properly”
“Item sent had broken pins on the CPU Socket”
“to me had never even been used looked new”
“poor quality”
“This is sold under misinformation regarding lane splitting”
“Antenna broke after trying to remove it after 1 insertion”
“and the heatsink on the CPU can overlap too”
“Do not install it”
“is not compatible so that it will not train itself properly”
Top return reasons
Common questions
- Is x870e profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the x870e niche?
- 3 brands and 86 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in x870e?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Socket/Port/Plug. The return rate is 6.7% — above our launch gate.
- When does demand for x870e peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the x870e niche?
- Listings span £169.77–£465.54; the average listing price is £274.16 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.