- Flapen Score
- 31 / 100Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 4231
- Market size
- £92K/yr64K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 86 sellers
Flapen Score
X870e against its category
The dotted line is the Computers & Accessories average. Past it, X870e is stronger. Inside it, weaker.
Market
The X870e market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for X870e 64K times last year and spent an estimated £92K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £92Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- x870e motherboard25K searches a year
02 · Price
A sale here is worth £274.16.
Listings sell for £274.16 on average, from £169.77 to £465.54. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £274.16 that is £0 to £27K a year per listing.
- Average price
- £274.16above the $15 to $100 sweet spot
- Price range
- £169.77–£465.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£27K
- Returns
- 6.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Components & Replacement Parts. It carries 153 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #145in Components & Replacement Parts
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top X870e products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSI X870E Gaming Plus WiFi ATX Motherboard - Supports AMD Ryzen 9000/8000/7000 Processors AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £169.77
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 1y ago

GIGABYTE X870E AORUS ELITE WIFI7 Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 8000Hz DDR5 (OC) 3xPCIe 5.0 Wi-Fi 7 2.5GbE LAN USB 4
- Price
- £214.67
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 1y ago

MSI MAG X870E TOMAHAWK WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-80A SPS VRM DDR5 Memory Boost 8400+ MT/s (OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £228.13
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 1y ago

ASUS ROG Strix X870E-E Gaming WiFi AMD ATX motherboard 18+2+2 power stages DDR5 slots five M.2 slots PCIe 5.0 with full support for next-gen GPUs WiFi 7 USB 20G w/ PD 3.0 up to 30W
- Price
- £332.78
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago

MSI MPG X870E CARBON WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-110A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £335.47
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 1y ago
Trending
estimated 90-day click momentum
MSI MAG X870E TOMAHAWK MAX WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8400+ MT/s OC) PCIe 5.0 x16 2x M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £245.24
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

ASUS ROG STRIX X870E-A GAMING WIFI7 NEO AMD X870E ATX Motherboard 16+2+2 power stages Dynamic OC Switcher Core Flex 1x HDMI 2x USB4 DDR5 WiFi 7 4x M.2 slots PCIe 5.0 x16 Aura Sync RGB
- Price
- £296.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

MSI PRO X870E-S EVO WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £174.45
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago

GIGABYTE X870 AORUS ELITE X3D ICE Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 2.5GbE LAN USB 4
- Price
- £200.94
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago

GIGABYTE X870E AORUS ELITE X3D Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 5GbE LAN USB 4
- Price
- £233.47
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 10mo ago
Newest
by launch date
ASUS ROG STRIX X870E-A GAMING WIFI7 NEO AMD X870E ATX Motherboard 16+2+2 power stages Dynamic OC Switcher Core Flex 1x HDMI 2x USB4 DDR5 WiFi 7 4x M.2 slots PCIe 5.0 x16 Aura Sync RGB
- Price
- £296.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

MSI MAG X870E TOMAHAWK MAX WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (up to 8400+ MT/s OC) PCIe 5.0 x16 2x M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £245.24
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

MSI PRO X870E-S EVO WIFI Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5-60A SPS VRM DDR5 Memory Boost (up to 8200+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £174.45
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 4mo ago

GIGABYTE X870 AORUS ELITE X3D ICE Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 2.5GbE LAN USB 4
- Price
- £200.94
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago

GIGABYTE X870E AORUS ELITE X3D Motherboard - Supports AMD Ryzen 9000 CPUs 16+2+2 Phases Digital VRM up to 9000Hz DDR5 (OC) 2xPCIe 5.0 + 2xPCIe 4.0 Wi-Fi 7 5GbE LAN USB 4
- Price
- £233.47
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
86
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 98%
Open market
0%
- MSI42%
- ASUS32%
- Gigabyte26%
Demand
X870e search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top X870e search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- x870e motherboard25K/yr
- x870e32K/yr
- msi x870e5K/yr
- gigabyte x870e2K/yr
Reviews and returns
What reviews say buyers love and hate about X870e
We read the reviews and the return reasons for every product selling here.
“it seems to be poor contact due to the longer heatsink”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common X870e questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









