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X870 Motherboard

Fail

The top 5 brands take 100% of clicks, so X870 Motherboard is a Fail.

Flapen Score
32
32 / 100
Ranks 882 of 1,028 Computers & Accessories niches · −10 vs the category median of 42
Market size
£130K/yr84K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
56%top-5 click share · 4 brands · 129 sellers

Flapen Score

X870 Motherboard against its category

The dotted line is the Computers & Accessories average. Past it, X870 Motherboard is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The X870 Motherboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for X870 Motherboard 84K times last year and spent an estimated £130K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
0.7%
Market size, estimated
£130Ka year
Peak month
November2.3× the quietest month
Top search term
x870 motherboard41K searches a year

02 · Price

A sale here is worth £223.55.

Listings sell for £223.55 on average, from £137.72 to £394.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £223.55 that is £0 to £22K a year per listing.

Average price
£223.55above the $15 to $100 sweet spot
Price range
£137.72–£394.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Components & Replacement Parts. It carries 215 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#83in Components & Replacement Parts
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top X870 Motherboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

129

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 93%

Open market

0%

  • Gigabyte38%
  • MSI31%
  • ASUS30%
  • ASRock2%

Demand

X870 Motherboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top X870 Motherboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • x870 motherboard41K/yr
  • x87029K/yr
  • gigabyte x8704K/yr
  • msi x8704K/yr
  • asus x8703K/yr
  • x870 motherboard am53K/yr

Reviews and returns

What reviews say buyers love and hate about X870 Motherboard

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
12%of negative reviews mention “Functionality-Overall”
5.9%of orders come back
“mine wont train properly”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common X870 Motherboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data