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Work Bag for Men

Fail

Shoppers spend only $58K a year here, so Work Bag for Men is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£58K/yr169K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
45%top-5 click share · 23 brands · 45 sellers

Flapen Score

Work Bag for Men against its category

The dotted line is the Computers & Accessories average. Past it, Work Bag for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Work Bag for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Work Bag for Men 169K times last year and spent an estimated £58K. The top 5 brands take 63% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.7%
Market size, estimated
£58Ka year
Top search term
work bag for men73K searches a year

02 · Price

A sale here is worth £19.64.

Listings sell for £19.64 on average, from £8.44 to £44.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.

Average price
£19.64inside the $15 to $100 sweet spot
Price range
£8.44–£44.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #79 within Laptop Accessories. It carries 5,153 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
6.4%
Average rank
#79in Laptop Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,153per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Work Bag for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

45

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

45%

Top 20: 86%

Open market

33%

  • MATEIN34%
  • Trespass10%
  • Mancro9%
  • Sosoon6%
  • Amazon Basics4%
  • WENIG4%

Demand

Work Bag for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Work Bag for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • work bag for men73K/yr
  • mens work bag39K/yr
  • work bags for men20K/yr
  • trespass back pack11K/yr
  • work bag men10K/yr
  • trespass albus 30l backpack5K/yr
  • mens bags for work5K/yr
  • mens work bags5K/yr

Reviews and returns

What reviews say buyers love and hate about Work Bag for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.02

Smaller than expected

doesnt fit

Very big

Durability15%−0.12

Falling Apart

durability is clearly a problem

fell apart

Quality-Overall11%+1.55

Bad quality

it was also less expensive so perhaps I should have expected a dip in quality

Cheap made

Material Quality6%−0.07

the material is rather thin

Very flimsy material

Quality of materials poor

Zipper Quality4%−0.03

Not a very good quality zip on the product

Broken zip

Broken zipper after 3 weeks

Love

Quality-Overall24%+1.55

Amazing Quality

This bag is of good quality

The build quality feels solid

Value For Money13%+1.26

Excellent value

price is affordable

Amazing Value

Size-Overall11%−0.02

Brilliant size

Great size bag

Great size really comfortable

Storage Capacity9%+0.58

loads of storage

Good storage

Large capacity

Comfort-Overall6%+0.35

comfortable

comfortable to wear

The straps are pretty comfortable

Return

2.1% Return rate 77% Fixable by listing

Size-Overall63%▇█▇▇▇▇

Smaller than expected

doesnt fit

Very big

Quality-Overall9%▆▄█▆██

Bad quality

it was also less expensive so perhaps I should have expected a dip in quality

Cheap made

Weight Heavy3%▇▅█▅▇▆

I'm told its heavy when loaded

The bag is itself very heavy

They are very heavy

Advertised Vs Actual Product3%█▆▅▄▅▇

MISLEADING

This is very misleading

Not quite as advertised

Material Quality3%█▄▄██▄

the material is rather thin

Very flimsy material

Quality of materials poor

FAQ

Common Work Bag for Men questions

Answered from the same tracked data.