Womens
FailBuyers convert on only 0.2% of searches, so Womens is a Fail.
- Flapen Score
- 43 / 100Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 4243
- Market size
- £17K/yr571K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 37%top-5 click share · 23 brands · 56 sellers
Flapen Score
Womens against its category
The dotted line is the Computers & Accessories average. Past it, Womens is stronger. Inside it, weaker.
Market
The Womens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens 571K times last year and spent an estimated £17K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £17Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- women244K searches a year
02 · Price
A sale here is worth £13.15.
Listings sell for £13.15 on average, from £0.26 to £36.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.
- Average price
- £13.15under the $15 to $100 sweet spot
- Price range
- £0.26–£36.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #41 within Laptop Accessories. It carries 18,354 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 90%
- Out of stock, average day
- 2.6%
- Average rank
- #41in Laptop Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,354per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Womens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brentfords Dressing Gown Womens Teddy Marl Mothers Day Gifts Bathrobe with Hood & Pockets Soft Warm Comfy Luxury Oversized Ladies Dressing Gowns Beige One Size
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 735
- Age
- 2y ago

Dreamscene Extra-Long Tie Dye Blanket Hoodie Mothers Day Gifts Soft Sherpa Fleece Warm Cosy Oversized Hoodie Women Wearable Blanket Hooded Snoodie for Adult Teens Men Big Jumper Blush Pink
- Price
- £11.96
- Rating
- 4.7/5
- Reviews
- 633
- Age
- 3y ago

LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Backpack Womens Travel Backpack Waterproof Laptop Computer Bag for Work Business Backpack College Teacher
- Price
- £21.46
- Rating
- 4.8/5
- Reviews
- 2,617
- Age
- 1y ago

EverFoams Womens Slippers Cosy Fuzzy Faux Alpine Shearling House Shoes Ladies Memory Foam Slip-ons with Lightweight Non-slip Sole Cream White 5-6 UK
- Price
- £12.45
- Rating
- 4.6/5
- Reviews
- 9,407
- Age
- 3y ago

SWOMOG Satin Pyjamas Women Pyjamas Set Long Sleeve Button-Down Sleepwear Soft Silk Pjs Champagne
- Price
- £13.21
- Rating
- 4.4/5
- Reviews
- 13,049
- Age
- 6y ago
Trending
90-day click momentum
Sloggi Womens Maxi 2 Pack Control Knickers Skin 14 UK
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 5,046
- Age
- 14y ago

DDOBB Cycling Shorts Women with Pockets High Waist Gym Shorts Tummy Control Tights Soft Strech Pants for Running Yoga(Black L-XL)
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 814
- Age
- 3y ago

Amazon Essentials Womens Waterproof Tall Wellington Boots Pink Floral 10 UK
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 3mo ago

Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White M
- Price
- £8.63
- Rating
- 4.5/5
- Reviews
- 75,313
- Age
- 6y ago

Amazon Essentials Womens Pull-on Jegging Jeans Black 6 Short
- Price
- £13.62
- Rating
- 4.1/5
- Reviews
- 786
- Age
- 7y ago
Newest
by launch date
Amazon Essentials Womens Waterproof Tall Wellington Boots Pink Floral 10 UK
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 3mo ago

OHS Womens Dressings Gowns Teddy Marl Mothers Day Gifts Full Length Dressing Gown with Hood and Pockets Soft Warm Comfy Luxury Oversized Fluffy Bathrobe Women Blush Pink One Size
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 1y ago

LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Backpack Womens Travel Backpack Waterproof Laptop Computer Bag for Work Business Backpack College Teacher
- Price
- £21.46
- Rating
- 4.8/5
- Reviews
- 2,617
- Age
- 1y ago

STEP ONE SmoothFit Seamless Thong for Women 3 Pack Ultra-Soft Breathable Bamboo Moisture Wicking Underwear Women No VPL Hypoallergenic Everyday Comfort Thong Mixed Pack Large
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

Leafigure 2 Pack Gym Leggings for Women High Waist Opaque Leggings with Pockets for Workout Sport Yoga Running Black SM
- Price
- £9.74
- Rating
- 4.3/5
- Reviews
- 8,400
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
56
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
37%
Top 20: 74%
Open market
37%
- Amazon Essentials26%
- Brentfords10%
- Dreamscene10%
- LOVEVOOK6%
- EverFoams6%
- SWOMOG5%
Demand
Womens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Womens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- women244K/yr
- womens189K/yr
- woman96K/yr
- womans20K/yr
- for women22K/yr
Reviews and returns
What reviews say buyers love and hate about Womens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a good fit
look huge
Very small
Poor quality control
Poor Quality
Terrible cheap made
Not the thickest
Item not thick at all as stated
not as thick as I was expecting
and they are also very transparent
See through
See-through
Strange feel to material
Very poor quality of material
Material too flimsy
Love
Lovely and comfortable
comfortable to wear
Very comfortable shoes
The fit is very accurate
Excellent fit
Very comfortable fit
the quality is consistent
Amazing quality
Good product, well made for the price
Feel so soft
Buttery soft
Lovely soft material
Excellent value
Excellent value for money
Good for the price
Return
2.3% Return rate 54% Fixable by listing
Not a good fit
look huge
Very small
Strange feel to material
Very poor quality of material
Material too flimsy
and they are also very transparent
See through
See-through
Compared to others I have bought these felt very thin
Rather thin material
Too thin, pockets really low down, and bobbles after one wear
Poor quality control
Poor Quality
Terrible cheap made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens questions
Answered from the same tracked data.









