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Womens

Fail

Buyers convert on only 0.2% of searches, so Womens is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£17K/yr571K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
37%top-5 click share · 23 brands · 56 sellers

Flapen Score

Womens against its category

The dotted line is the Computers & Accessories average. Past it, Womens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens 571K times last year and spent an estimated £17K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
0.2%
Market size, estimated
£17Ka year
Peak month
December4.5× the quietest month
Top search term
women244K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £0.26 to £36.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£0.26–£36.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #41 within Laptop Accessories. It carries 18,354 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
90%
Out of stock, average day
2.6%
Average rank
#41in Laptop Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,354per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£518£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

56

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

37%

Top 20: 74%

Open market

37%

  • Amazon Essentials26%
  • Brentfords10%
  • Dreamscene10%
  • LOVEVOOK6%
  • EverFoams6%
  • SWOMOG5%

Demand

Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • women244K/yr
  • womens189K/yr
  • woman96K/yr
  • womans20K/yr
  • for women22K/yr

Reviews and returns

What reviews say buyers love and hate about Womens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.13

Not a good fit

look huge

Very small

Quality-Overall6%+0.42

Poor quality control

Poor Quality

Terrible cheap made

Thickness6%−0.07

Not the thickest

Item not thick at all as stated

not as thick as I was expecting

Transparency5%−0.04

and they are also very transparent

See through

See-through

Material Quality5%−0.04

Strange feel to material

Very poor quality of material

Material too flimsy

Love

Comfort-Overall21%+1.96

Lovely and comfortable

comfortable to wear

Very comfortable shoes

Size-Overall13%−0.13

The fit is very accurate

Excellent fit

Very comfortable fit

Quality-Overall12%+0.42

the quality is consistent

Amazing quality

Good product, well made for the price

Soft Feel9%

Feel so soft

Buttery soft

Lovely soft material

Value For Money9%+0.58

Excellent value

Excellent value for money

Good for the price

Return

2.3% Return rate 54% Fixable by listing

Size-Overall38%▆▇████

Not a good fit

look huge

Very small

Material Quality10%▇▅▇▇██

Strange feel to material

Very poor quality of material

Material too flimsy

Transparency8%▇▆▅▅█▅

and they are also very transparent

See through

See-through

Thin6%▇█▇▅▄▆

Compared to others I have bought these felt very thin

Rather thin material

Too thin, pockets really low down, and bobbles after one wear

Quality-Overall5%▅██▇▄▄

Poor quality control

Poor Quality

Terrible cheap made

FAQ

Common Womens questions

Answered from the same tracked data.