womens
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Price range
Good£0.26–£36.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Review moat
Bad18,354.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad£17K£17K/yr · 571K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, womens is a £17K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
womens market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£39K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 81%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
56
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
37%
Top 20: 74%
Open market
37%
- Amazon Essentials26%
- Brentfords10%
- Dreamscene10%
- LOVEVOOK6%
- EverFoams6%
- SWOMOG5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -7.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top womens search terms
- women244K/yr
- womens189K/yr
- woman96K/yr
- womans20K/yr
- for women22K/yr
Top womens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brentfords Dressing Gown Womens Teddy Marl Mothers Day Gifts Bathrobe with Hood & Pockets Soft Warm Comfy Luxury Oversized Ladies Dressing Gowns Beige One Size
Brentfords£13.404.6★735 rev
Dreamscene Extra-Long Tie Dye Blanket Hoodie Mothers Day Gifts Soft Sherpa Fleece Warm Cosy Oversized Hoodie Women Wearable Blanket Hooded Snoodie for Adult Teens Men Big Jumper Blush Pink
Dreamscene£11.964.7★633 rev
LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Backpack Womens Travel Backpack Waterproof Laptop Computer Bag for Work Business Backpack College Teacher
LOVEVOOK£21.464.8★2,617 rev
EverFoams Womens Slippers Cosy Fuzzy Faux Alpine Shearling House Shoes Ladies Memory Foam Slip-ons with Lightweight Non-slip Sole Cream White 5-6 UK
EverFoams£12.454.6★9,407 rev
SWOMOG Satin Pyjamas Women Pyjamas Set Long Sleeve Button-Down Sleepwear Soft Silk Pjs Champagne
SWOMOG£13.214.4★13,049 rev
Newest
by launch date
Amazon Essentials Womens Waterproof Tall Wellington Boots Pink Floral 10 UK
Amazon Essentials£12.35186 rev
OHS Womens Dressings Gowns Teddy Marl Mothers Day Gifts Full Length Dressing Gown with Hood and Pockets Soft Warm Comfy Luxury Oversized Fluffy Bathrobe Women Blush Pink One Size
OHS£16.26223 rev
LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Backpack Womens Travel Backpack Waterproof Laptop Computer Bag for Work Business Backpack College Teacher
LOVEVOOK£21.462,617 rev
STEP ONE SmoothFit Seamless Thong for Women 3 Pack Ultra-Soft Breathable Bamboo Moisture Wicking Underwear Women No VPL Hypoallergenic Everyday Comfort Thong Mixed Pack Large
STEP ONE£20.1263 rev
Leafigure 2 Pack Gym Leggings for Women High Waist Opaque Leggings with Pockets for Workout Sport Yoga Running Black SM
Leafigure£9.748,400 rev
Trending
90-day click momentum
Sloggi Womens Maxi 2 Pack Control Knickers Skin 14 UK
Sloggi£14.584.6★
DDOBB Cycling Shorts Women with Pockets High Waist Gym Shorts Tummy Control Tights Soft Strech Pants for Running Yoga(Black L-XL)
DDOBB£6.704.4★
Amazon Essentials Womens Waterproof Tall Wellington Boots Pink Floral 10 UK
Amazon Essentials£12.354.5★
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White M
Amazon Essentials£8.634.5★
Amazon Essentials Womens Pull-on Jegging Jeans Black 6 Short
Amazon Essentials£13.624.1★
What buyers say about womens
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely and comfortable”
“The fit is very accurate”
“the quality is consistent”
“Feel so soft”
“Excellent value”
“Very nice and warm socks”
“Great material”
“they're completely opaque”
“pockets useful and functional”
“As advertised”
What buyers complain about
“Not a good fit”
“Poor quality control”
“Not the thickest”
“and they are also very transparent”
“Strange feel to material”
“Ripped”
“Waste of money”
“When I put the other pair on to wear they had holes in”
“Compared to others I have bought these felt very thin”
“Not very comfortable”
Top return reasons
Common questions
- Is womens profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the womens niche?
- 23 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in womens?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.3%.
- When does demand for womens peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the womens niche?
- Listings span £0.26–£36.22; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 18,354 reviews — the moat a new listing must climb.