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Wireless Keyboard with Trackpad

Fail

The top 5 products take 84% of clicks, so Wireless Keyboard with Trackpad is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£163K/yr195K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
84%top-5 click share · 7 brands · 36 sellers

Flapen Score

Wireless Keyboard with Trackpad against its category

The dotted line is the Computers & Accessories average. Past it, Wireless Keyboard with Trackpad is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Keyboard with Trackpad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wireless Keyboard with Trackpad 195K times last year and spent an estimated £163K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.5%
Market size, estimated
£163Ka year
Peak month
November1.5× the quietest month
Top search term
wireless keyboard with trackpad41K searches a year

02 · Price

A sale here is worth £24.19.

Listings sell for £24.19 on average, from £19.45 to £33.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £24.19 that is £12K to £18K a year per listing.

Average price
£24.19inside the $15 to $100 sweet spot
Price range
£19.45–£33.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Keyboards, Mice & Input Devices. It carries 2,506 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Keyboards, Mice & Input Devices
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,506per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wireless Keyboard with Trackpad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£25K£49K£74K£98K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

36

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Logitech49%
  • Bnnwa15%
  • Rii10%
  • Arteck9%
  • Inateck8%
  • Zedo6%
  • Open — no brand owns it (1 brand, 3%)

Demand

Wireless Keyboard with Trackpad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wireless Keyboard with Trackpad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless keyboard with trackpad41K/yr
  • bluetooth keyboard with touchpad32K/yr
  • keyboard with trackpad26K/yr
  • keyboard with touchpad14K/yr
  • logitech k40011K/yr
  • mini keyboard with touchpad8K/yr
  • logitech k400 plus6K/yr
  • wireless keyboard with touchpad10K/yr
  • bluetooth keyboard with trackpad9K/yr
  • wireless touchpad keyboard6K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Keyboard with Trackpad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall22%−0.20

Very poor connection

poor for connectivity

Bluetooth wont connect

Quality-Overall9%−0.06

Poor performance

Poor quality keyboard

Poor quality

Touch/Button Controls8%−0.03

The keys get stuck then when using it

not easy to control to hit small areas like a pause button or volume slider

You know what you absolutely should not put as a button

Durability5%−0.09

won't last long

Stopped working completely after a few months

Product failed within 2 months

Ease Of Use3%+0.67

This turned out to be quite difficult

too hard to press

clicks twice for some reason which makes it feel disgusting to use

Love

Connectivity-Overall11%−0.20

Bluetooth works really well

Connection is great

Easy to connect

Quality-Overall10%−0.06

Quality of item is solid

Excellent Quality

High quality kit

Ease Of Use9%+0.67

Good for casual use

Easy to use

Its a really easy to connect and use

Touch/Button Controls9%−0.03

great touchpad

They have a satisfying click

The touch pad is easy to use

Portability7%+0.71

Good marks for portability

Very portable and light

easy to carry around

Return

3.3% Return rate 12% Fixable by listing

Connectivity-Overall24%▆▅█▆▇▅

Very poor connection

poor for connectivity

Bluetooth wont connect

Functionality-Overall17%█▇▇▆▇▇
Compatibility-Overall15%▆▇▆▇██

compatible dongle could not be found

Wouldn't use it on my main PC

Having problems using this with an iPad A16

Size-Overall10%▆█▃▆▄▅

The keys at the centre of the keyboard are smaller

too small for me

The keyboard is smaller than I expected too

Touch/Button Controls7%▃▄▅▆█▆

The keys get stuck then when using it

not easy to control to hit small areas like a pause button or volume slider

You know what you absolutely should not put as a button

FAQ

Common Wireless Keyboard with Trackpad questions

Answered from the same tracked data.