Wireless Keyboard and Mouse
MaybeShoppers spend $4.5M a year here. But demand is soft, at -19.5% this quarter, so Wireless Keyboard and Mouse is a Maybe.
- Flapen Score
- 61 / 100Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 4261
- Market size
- £4.5M/yr3.7M searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 113 sellers
Flapen Score
Wireless Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Wireless Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Wireless Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wireless Keyboard and Mouse 3.7M times last year and spent an estimated £4.5M. The top 5 brands take 72% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.5M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £4.5Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- wireless keyboard and mouse1.2M searches a year
02 · Price
A sale here is worth £20.93.
Listings sell for £20.93 on average, from £9.74 to £69.68. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £20.93 that is £167K to £209K a year per listing.
- Average price
- £20.93inside the $15 to $100 sweet spot
- Price range
- £9.74–£69.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £167K–£209K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Keyboards, Mice & Input Devices. It carries 3,598 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Keyboards, Mice & Input Devices
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,598per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Wireless Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Logitech MK270 Wireless Keyboard and Mouse Combo - UK QWERTY
- Price
- £15.99
- Rating
- 4.4/5
- Reviews
- 29,770
- Age
- 16y ago
HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black
- Price
- £16.98
- Rating
- 4.3/5
- Reviews
- 4,395
- Age
- 4y ago
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
- Price
- £18.81
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 3y ago
LeadsaiL Wireless Keyboard and Mouse Set 2.4GHz USB Computer Keyboards and Mouse Combo Ergonomic Design with 12 Multimedia Shortcuts for HP/Lenovo Laptop and Mac-Pink
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 2y ago
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - UK QWERTY
- Price
- £28.45
- Rating
- 4.4/5
- Reviews
- 4,087
- Age
- 8y ago
Trending
90-day click momentum
LeadsaiL Wireless Keyboard and Mouse Set Full Size Ergonomic Design UK Layout Two-Tone Design Noiseless Click 12 Multimedia Shortcuts Compatible with Windows/Mac PC Laptop - White and Grey
- Price
- £12.96
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 10mo ago
LeadsaiL Wireless Keyboard and Mouse Set 2.4GHz USB Computer Keyboards and Mouse Combo Soft Touch Full Size UK QWERTY Layout with 12 Multimedia Shortcuts for HP/Lenovo Laptop and Mac-White
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 2y ago
ProtoArc KM60 Bluetooth Wireless Keyboard and Mouse Rechargeable
- Price
- £26.60
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 9mo ago
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
- Price
- £18.81
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 3y ago
Logitech MK950 Signature Slim Wireless Keyboard - UK QWERTY
- Price
- £69.68
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 2y ago
Newest
by launch dateProtoArc KM60 Bluetooth Wireless Keyboard and Mouse Rechargeable
- Price
- £26.60
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 9mo ago
LeadsaiL Wireless Keyboard and Mouse Set Full Size Ergonomic Design UK Layout Two-Tone Design Noiseless Click 12 Multimedia Shortcuts Compatible with Windows/Mac PC Laptop - White and Grey
- Price
- £12.96
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 10mo ago
Wireless Keyboard and Mouse Combo Full-Size 2.4GHz Quiet Keyboard with Wrist Rest Phone Holder Multimedia Keys Power Switch Cordless Set for Windows Chrome OS PC Laptop Batteries Included-KM31
- Price
- £22.00
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago
LeadsaiL Wireless Keyboard and Mouse Set 2.4GHz USB Computer Keyboards and Mouse Combo Soft Touch Full Size UK QWERTY Layout with 12 Multimedia Shortcuts for HP/Lenovo Laptop and Mac-White
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 2y ago
Logitech MK950 Signature Slim Wireless Keyboard - UK QWERTY
- Price
- £69.68
- Rating
- 4.5/5
- Reviews
- 200
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
113
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
23%
- Logitech35%
- HP16%
- LeadsaiL11%
- Dell6%
- SABLUTE4%
- Trust4%
Demand
Wireless Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Wireless Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wireless keyboard and mouse1.2M/yr
- keyboard and mouse set944K/yr
- wireless keyboard and mouse set253K/yr
- keyboard and mouse217K/yr
- bluetooth keyboard and mouse183K/yr
- wireless mouse and keyboard131K/yr
- logitech keyboard and mouse139K/yr
- mouse and keyboard114K/yr
- keyboard and mouse set wireless64K/yr
- keyboards mice & input devices91K/yr
Reviews and returns
What reviews say buyers love and hate about Wireless Keyboard and Mouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Does not last
Broke within a month
Did not work
Suddenly stopped working
It does not always work properly
Cheap quality
Bad quality
the drop in quality is shocking
Some keys stopped working
button missing
With the keyboard some of the buttons are unresponsive
Connectivity issues
Weak connection
Disconnects constantly
Love
Build quality is way above what I expected at this price point — they feel solid
Good solid quality
Amazing quality
Excellent Value for Money
Great Value for Money
GREAT VALUE
Installed effortlessly
Easy to install
Easy to set up
buttons have a nice feel to them
Some nice touches, worth buying
the clicks are satisfying
Easy to use plug
easy to access
Simple to use
Return
1.6% Return rate 15% Fixable by listing
Did not work
Suddenly stopped working
It does not always work properly
way too small
The keys are incredibly loose
a little bigger than my last
Connectivity issues
Weak connection
Disconnects constantly
Some keys stopped working
button missing
With the keyboard some of the buttons are unresponsive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wireless Keyboard and Mouse questions
Answered from the same tracked data.