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Wireless Gaming Keyboard and Mouse

Fail

Demand is soft, at -27.5% this quarter, so Wireless Gaming Keyboard and Mouse is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£95K/yr234K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
61%top-5 click share · 12 brands · 17 sellers

Flapen Score

Wireless Gaming Keyboard and Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Wireless Gaming Keyboard and Mouse is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Gaming Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wireless Gaming Keyboard and Mouse 234K times last year and spent an estimated £95K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.3%
Market size, estimated
£95Ka year
Peak month
December3.0× the quietest month
Top search term
wireless gaming keyboard and mouse69K searches a year

02 · Price

A sale here is worth £31.09.

Listings sell for £31.09 on average, from £20.64 to £49.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £31.09 that is £0 to £3K a year per listing.

Average price
£31.09inside the $15 to $100 sweet spot
Price range
£20.64–£49.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #126 within Keyboards, Mice & Input Devices. It carries 294 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#126in Keyboards, Mice & Input Devices
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
17

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wireless Gaming Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

29%

  • VEILZOR23%
  • ZIYOU LANG13%
  • Free wolf9%
  • LexonElec9%
  • Seenda8%
  • ProtoArc8%

Demand

Wireless Gaming Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Wireless Gaming Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless gaming keyboard and mouse69K/yr
  • wireless keyboard and mouse gaming31K/yr
  • mechanical keyboard and mouse31K/yr
  • gaming keyboard and mouse wireless22K/yr
  • wireless mechanical keyboard and mouse17K/yr
  • mechanical keyboard and mouse set10K/yr
  • gaming mouse and keyboard wireless10K/yr
  • wireless gaming keyboard and mouse set9K/yr
  • gaming wireless keyboard and mouse10K/yr
  • gaming keyboard and mouse set wireless9K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Gaming Keyboard and Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.21

Broke over 1 month

They only worked for a couple of weeks

This 1 didn't even last 3 months

Quality-Overall11%+0.44

Poor quality reviews are true

Cheap and nasty

Not quality

Charging8%−0.04

As it turns out the keyboard is battery powered not chargeable

then it just stopped working wouldnt charge or anything

Charging port on keyboard broke after a few months

Size-Overall6%

It is quite a lot less than that in fact - so I was a little nervous it might not be what it claimed it was

a few small caveats

Very small keyboard sent back

Touch/Button Controls6%

sadly the buttons are multi registering - when you press W it presses 2 as well

some buttons randomly stop working for a while

only registers click now after 3-4 times

Love

Value For Money18%+0.56

Excellent Value

Good value for money

Good value

Quality-Overall15%+0.44

The build quality is great

Good value quality machine

Fantastic quality

Touch/Button Controls7%

with buttons that have good responsiveness

Has a nice click

Nice soft buttons

Connectivity-Overall6%−0.02

Quick to connect

easy to connect

It connects well

Ease Of Use5%+0.36

easy to control

Very easy to setup

Comfortable to use

Return

3.3% Return rate 10% Fixable by listing

Functionality-Overall21%▅█▇█▆▅

Mouse scroll stopped working properly after use for a couple months

the mouse stopped working after a week

Connectivity-Overall11%█▆▄▆█▄

Neither mouse or keyboard seem to connect

I couldnt get the Bluetooth to connect to my laptop

Most attempts to pair it did not work

Compatibility-Overall10%▆▆██▅▆
Touch/Button Controls8%█▇▄▅▃▄

sadly the buttons are multi registering - when you press W it presses 2 as well

some buttons randomly stop working for a while

only registers click now after 3-4 times

Size-Overall8%▅▃█▃▆▃

It is quite a lot less than that in fact - so I was a little nervous it might not be what it claimed it was

a few small caveats

Very small keyboard sent back

FAQ

Common Wireless Gaming Keyboard and Mouse questions

Answered from the same tracked data.