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Wired Mouse

Fail

Prices span $4.08–$9.96, mostly outside the sweet spot, so Wired Mouse is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£309K/yr379K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
77%top-5 click share · 9 brands · 94 sellers

Flapen Score

Wired Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Wired Mouse is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wired Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wired Mouse 379K times last year and spent an estimated £309K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
13.2%
Market size, estimated
£309Ka year
Peak month
November1.8× the quietest month
Top search term
wired mouse176K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £4.08 to £9.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.18 that is £25K to £31K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£4.08–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£31K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #102 within Keyboards, Mice & Input Devices. It carries 14,786 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#102in Keyboards, Mice & Input Devices
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,786per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wired Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£93K£124K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

94

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Logitech28%
  • Amazon Basics27%
  • TECKNET22%
  • HP8%
  • Kensington7%
  • Uineer4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Wired Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Wired Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wired mouse176K/yr
  • mouse wired35K/yr
  • computer mouse wired27K/yr
  • wired mouse for laptop25K/yr
  • wired mouses18K/yr
  • usb mouse wired13K/yr
  • logitech wired mouse13K/yr
  • laptop mouse wired12K/yr
  • wired mouse for pc11K/yr
  • pc mouse wired11K/yr

Reviews and returns

What reviews say buyers love and hate about Wired Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.07

It feels a little bigger than some I've used

its quite small

Cable is fairly short

Touch/Button Controls11%−0.06

cannot manage a touch pad

The button click are slient too l

A totally unnecessary button

Durability7%−0.04

Stopped working after 6 weeks

Failed after 15 months

Just stopeed working

Quality-Overall6%+1.07

It good and cheap

Not the best

Poor quality

Ease Of Use5%+0.66

I cannot use it

How hard can it be

not as simple as this unit

Love

Value For Money25%+1.82

Excellent value for money

Great deal

Bargain price

Quality-Overall16%+1.07

Quality affordable

Excellent Product

if you purchase it for gaming quality, is excellent

Advertised Vs Actual Product10%+0.43

As advertised

Works as it should

As described

Ease Of Use8%+0.66

It is comfortable in the hand

Perfect for occasional use

So comfortable

Comfort-Overall7%+0.22

So comfortable

Comfortable in the hand

really comfortable to hold

Return

0.4% Return rate 23% Fixable by listing

Size-Overall19%▃▄▅█▆▄

It feels a little bigger than some I've used

its quite small

Cable is fairly short

Functionality-Overall19%▄█▇▅▄▆

It doesn't work

it's not working properly

Stopped working

Compatibility-Overall16%█▄▅▆▆▆
Length8%█▃▄▅▄▄
Touch/Button Controls8%▄█▄▇▄▇

cannot manage a touch pad

The button click are slient too l

A totally unnecessary button

FAQ

Common Wired Mouse questions

Answered from the same tracked data.