Is wired keyboard and mouse profitable to sell on Amazon United Kingdom?

The niche generates £198K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the wired keyboard and mouse niche?

15 brands and 70 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in wired keyboard and mouse?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.0%.

When does demand for wired keyboard and mouse peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the wired keyboard and mouse niche?

Listings span £9.13–£34.77; the average listing price is £16.39 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.

wired keyboard and mouse

Worth a look

Shows low returns (1.0%), but soft demand (-21.5% this quarter) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£16.39

avg listing price — sweet spot $15–$100

Price range

Great£9.13–£34.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good586.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£198K

£198K/yr · 173K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, wired keyboard and mouse is a £198K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wired keyboard and mouse market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £205K–£246K; units × avg price
Conversion rate: 7.0%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.4%
Avg brand age: 46 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

Rii26%
Logitech21%
Trust18%
HP12%
JUSTOP4%
Compoint3%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top wired keyboard and mouse search terms

wired keyboard and mouse set43K/yr -8.8%8.5% conv.
keyboard and mouse set gaming57K/yr -32.0%0.1% conv.
keyboard and mouse set wired24K/yr -18.3%7.7% conv.
wired keyboard and mouse19K/yr -21.2%5.9% conv.
keyboard and mouse wired7K/yr -2.3%6.5% conv.
light up keyboard and mouse13K/yr -40.5%0.8% conv.
wired keyboard and mouse set uk3K/yr -3.9%8.7% conv.
cheap keyboard and mouse4K/yr -36.9%2.4% conv.
mouse and keyboard wired4K/yr -21.6%9.2% conv.

All search terms

Top wired keyboard and mouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech MK120 Wired Keyboard and Mouse Combo for Windows Optical Wired Mouse Full-Size Keyboard USB Plug-and-Play Compatible with PC Laptop QWERTY UK English Layout - Black

Logitech£14.034.5★2,103 rev

Trust Taro Wired Keyboard and Mouse Set QWERTY UK Layout Black

Trust£9.744.5★2,011 rev

HP£13.924.3★159 rev

Rii Keyboard and Mouse Set USB Wired Keyboard and Mouse Combo for PC Business Office Usage-1 Pack

Rii£11.184.4★174 rev

Wired Keyboard and Mouse Rii RK203 Full Size Slim Business Keyboards and Mouse Wired for Computer Laptop PC Notebook Windows Home Office

Rii£9.414.2★327 rev

Newest

by launch date

TECKNET Wired Keyboard and Mouse Set UK QWERTY Layout Slim Full-Size Keyboard 1.4 m Cable USB-A Plug & Play Spill Resistant Silent Business Combo Compatible with PC Laptop Windows/macOS Black

TECKNET£17.48178 rev

7mo ago

OMOTON Wired Keyboard and Mouse Combo for Mac USB/Type-C Dual Interface Wired Keyboard Mouse for Apple Mac Pro/Mini iMac MacBook Pro/Air QWERTY UK Layout Silver

OMOTON£24.0568 rev

11mo ago

JUSTOP USB Wired Keyboard and Mouse Set Luminous LED Lights Full Size Slim Keyboard LED Gaming Mouse Game or Business UK Layout For PC Laptop Windows And Chrome OS PS4 PS5 Xbox One etc

JUSTOP£12.7233 rev

11mo ago

JUSTOP USB Wired Keyboard and Mouse Set Luminous LED Lights Full Size Slim Keyboard LED Gaming Mouse Game or Business UK Layout For PC Laptop Windows Chrome OS PS4 PS5 Xbox One (Retro)

JUSTOP£15.1140 rev

1y ago

Rewurnth Gaming Keyboard and Mouse Set UK Layout RGB Backlit Wired Keyboard Ergonomic 4-Color LED Gaming Mouse Large Mousepad USB Plug & Play for PC Mac PS4 Xbox

Rewurnth£21.3694 rev

1y ago

What buyers say about wired keyboard and mouse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality”

Value For Money20%

“Good value for money”

Ease Of Use6%

“The included mouse is responsive and comfortable for basic navigation and general tasks”

Advertised Vs Actual Product5%

“Does what it should”

Connectivity-Overall4%

“connects well”

Durability4%

“good longevity”

Weight Light4%

“Very lightweight and clacky keyboard”

Functionality-Overall4%

“keyboard works fine”

Touch/Button Controls3%

“the clicks feel responsive”

Accuracy-Overall3%

“Basic and Reliable”

What buyers complain about

Quality-Overall26%

“Poor quality, not really fit for purpose”

Durability17%

“Keyboard failed in less than 10 minutes”

Functionality-Overall11%

“Doesnt work”

Touch/Button Controls8%

“!ight on the mouse does not work”

Size-Overall7%

“Very small keyboard sent back”

Adhesion/Stickiness6%

“The k button got stuck wouldent unstick dont buy”

Ease Of Use4%

“- makes them more difficult to type with”

Flexibility3%

“Sponfy”

Advertised Vs Actual Product1%

“Not full size keys despite description”

Strength1%

“Cheap and flimsy”

Top return reasons

Functionality-Overall23%

Compatibility-Overall15%

Quality-Overall9%

Size-Overall7%

Touch/Button Controls6%

Length6%

Connectivity-Overall6%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Noise Level3%

Common questions

Is wired keyboard and mouse profitable to sell on Amazon United Kingdom?: The niche generates £198K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the wired keyboard and mouse niche?: 15 brands and 70 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in wired keyboard and mouse?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.0%.
When does demand for wired keyboard and mouse peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the wired keyboard and mouse niche?: Listings span £9.13–£34.77; the average listing price is £16.39 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.