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Wired Keyboard and Mouse

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -21.5% this quarter, so Wired Keyboard and Mouse is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£198K/yr173K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
71%top-5 click share · 15 brands · 70 sellers

Flapen Score

Wired Keyboard and Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Wired Keyboard and Mouse is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wired Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wired Keyboard and Mouse 173K times last year and spent an estimated £198K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
7.0%
Market size, estimated
£198Ka year
Peak month
November1.7× the quietest month
Top search term
wired keyboard and mouse set43K searches a year

02 · Price

A sale here is worth £16.39.

Listings sell for £16.39 on average, from £9.13 to £34.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £16.39 that is £8K to £12K a year per listing.

Average price
£16.39inside the $15 to $100 sweet spot
Price range
£9.13–£34.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #81 within Keyboards, Mice & Input Devices. It carries 587 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#81in Keyboards, Mice & Input Devices
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
587per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wired Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

70

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Rii26%
  • Logitech21%
  • Trust18%
  • HP12%
  • JUSTOP4%
  • Compoint3%
  • Open — no brand owns it (9 brands, 16%)

Demand

Wired Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Wired Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wired keyboard and mouse set43K/yr
  • keyboard and mouse set gaming57K/yr
  • keyboard and mouse set wired24K/yr
  • wired keyboard and mouse19K/yr
  • keyboard and mouse wired7K/yr
  • light up keyboard and mouse13K/yr
  • wired keyboard and mouse set uk3K/yr
  • cheap keyboard and mouse4K/yr
  • mouse and keyboard wired4K/yr

Reviews and returns

What reviews say buyers love and hate about Wired Keyboard and Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.09

Poor quality, not really fit for purpose

Cheap, and quality shows it

Came broken bad quality

Durability17%−0.11

Keyboard failed in less than 10 minutes

after 1 day

Brough this for about a month

Functionality-Overall11%−0.12

Doesnt work

Keyboard keeps failing/turning off

Lights do not work

Touch/Button Controls8%−0.04

!ight on the mouse does not work

Mouse left button double clicked on it's own

the mouse is insufferable, keeps double clicking instead of single clicking and if you try and drag something, god help you

Size-Overall7%−0.03

Very small keyboard sent back

The mouse is too small

USB leads FAR TOO SMALL

Love

Quality-Overall24%−0.09

Excellent quality

and reliable

Happy with these, the keyboard feels nice and works well, the mouse is decent quality as well

Value For Money20%+2.49

Good value for money

Good Value

Great value for money

Ease Of Use6%+0.37

The included mouse is responsive and comfortable for basic navigation and general tasks

comfortable to use

Easy to use plug

Advertised Vs Actual Product5%−0.01

Does what it should

Do the job

Product as described

Connectivity-Overall4%+0.57

connects well

The items were easy to connect

Seamless Apple-First Connectivity

Return

1.0% Return rate 13% Fixable by listing

Functionality-Overall23%▅▅▅█▆▅

Doesnt work

Keyboard keeps failing/turning off

Lights do not work

Compatibility-Overall15%▇▆█▅▂▇
Quality-Overall9%▇█▄▇▂▂

Poor quality, not really fit for purpose

Cheap, and quality shows it

Came broken bad quality

Size-Overall7%▆▄▃▅▄█

Very small keyboard sent back

The mouse is too small

USB leads FAR TOO SMALL

Touch/Button Controls6%▇▇▅▅█▃

!ight on the mouse does not work

Mouse left button double clicked on it's own

the mouse is insufferable, keeps double clicking instead of single clicking and if you try and drag something, god help you

FAQ

Common Wired Keyboard and Mouse questions

Answered from the same tracked data.