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Windows 11 Pro

Fail

The top 5 products take 100% of clicks, so Windows 11 Pro is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£15K/yr50K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 110 sellers

Flapen Score

Windows 11 Pro against its category

The dotted line is the Computers & Accessories average. Past it, Windows 11 Pro is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Windows 11 Pro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Windows 11 Pro 50K times last year and spent an estimated £15K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
0.4%
Market size, estimated
£15Ka year
Top search term
windows 11 pro46K searches a year

02 · Price

A sale here is worth £81.71.

Listings sell for £81.71 on average, from £30.35 to £133.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £81.71 that is £8K to £20K a year per listing.

Average price
£81.71inside the $15 to $100 sweet spot
Price range
£30.35–£133.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #353 within Memory Card Accessories. It carries 605 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
40.0%
Average rank
#353in Memory Card Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Windows 11 Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Microsoft87%
  • XNxingnuo7%
  • Xtssui6%
  • Open — no brand owns it (0%)

Demand

Windows 11 Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.3× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Windows 11 Pro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall100%−0.74

it wouldn't read it

didn't work at all

Love

Ease Of Use40%+2.18

Good to use

So useful and amazing

Assembly/Installation20%+0.91

I installed it without any problems, the key fits, I'm happy, thank you

Advertised Vs Actual Product20%+0.91

Works how it should

Socket/Port/Plug20%+0.91

Supplied on a usb

Return

0.5% Return rate 9% Fixable by listing

Functionality-Overall33%█▃▅▁▄▂

it wouldn't read it

didn't work at all

Compatibility-Overall17%▁███▆▆
Assembly/Installation13%█▅▅▅▄▇
Defective Material/Parts13%▁█▃▆▃▃
Advertised Vs Actual Product9%▁▁▁▁▅█

FAQ

Common Windows 11 Pro questions

Answered from the same tracked data.