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windows 11 pro

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 16Conversion 5Competition 0Returns 97Price range 68Avg price 82Brand share 0Review moat 72Quality gap 86

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£81.71

avg listing price — sweet spot $15–$100

Review moat

Good604.8

avg incumbent reviews — the moat a new listing must climb

Price range

Good£30.35–£133.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£15K

£15K/yr · 50K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, windows 11 pro is a £15K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

windows 11 pro market data

Units sold / yr
500–750
avg 100–250/product
Revenue / yr
£41K–£61K
units × avg price
Conversion rate
0.4%
Avg BSR
#353
Page quality
0%
Prime
0%
Sponsored
100%
Out of stock
40.0%
Avg brand age
22 months
Avg seller age
180 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Microsoft87%
  • XNxingnuo7%
  • Xtssui6%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 38 weeks — -18.2% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top windows 11 pro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£2K30%£4K45%£7K60%£9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about windows 11 pro

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use40%

“Good to use”

Assembly/Installation20%

“I installed it without any problems, the key fits, I'm happy, thank you”

Advertised Vs Actual Product20%

“Works how it should”

Socket/Port/Plug20%

“Supplied on a usb”

What buyers complain about

Functionality-Overall100%

“it wouldn't read it”

Top return reasons

Functionality-Overall33%
Compatibility-Overall17%
Assembly/Installation13%
Defective Material/Parts13%
Advertised Vs Actual Product9%
Software/Application6%
Product Condition3%
Quality-Overall3%
Instructions/User Manual/Troubleshooting3%
Socket/Port/Plug1%

Common questions

Is windows 11 pro profitable to sell on Amazon United Kingdom?
The niche generates £15K/yr across 5 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (33/100).
How competitive is the windows 11 pro niche?
3 brands and 110 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in windows 11 pro?
Top complaints mined from reviews: Functionality-Overall. The return rate is 0.5%.
What does it cost to enter the windows 11 pro niche?
Listings span £30.35–£133.15; the average listing price is £81.71 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.