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Wifi to Ethernet Adapter

Fail

The top 5 brands take 97% of clicks, so Wifi to Ethernet Adapter is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£59K/yr64K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
55%top-5 click share · 7 brands · 143 sellers

Flapen Score

Wifi to Ethernet Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Wifi to Ethernet Adapter is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi to Ethernet Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wifi to Ethernet Adapter 64K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
2.2%
Market size, estimated
£59Ka year
Top search term
wifi to ethernet adapter12K searches a year

02 · Price

A sale here is worth £42.18.

Listings sell for £42.18 on average, from £7.85 to £165.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £42.18 that is £0 to £4K a year per listing.

Average price
£42.18inside the $15 to $100 sweet spot
Price range
£7.85–£165.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #72 within Networking Devices. It carries 6,161 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#72in Networking Devices
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,161per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wifi to Ethernet Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

143

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

1%

  • TP-Link45%
  • BrosTrend27%
  • Vonets15%
  • British General7%
  • MERCUSYS2%
  • Tapo2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Wifi to Ethernet Adapter search demand

Weekly searches over the year. Pick a range.

1K600May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Wifi to Ethernet Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wifi to ethernet adapter12K/yr
  • tp link mesh wifi extender10K/yr
  • wifi extender socket6K/yr
  • ethernet wifi adapter7K/yr
  • ethernet to wifi adapter8K/yr
  • wifi ethernet bridge5K/yr
  • easymesh5K/yr
  • ethernet to wifi3K/yr
  • wifi to ethernet3K/yr
  • wifi bridge ethernet3K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi to Ethernet Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall27%−0.24

Couldn't connect

Does not connect

Unreliable connection

Signal Strength7%+0.11

We had very poor phone signal

Poor signal

No signal

Functionality-Overall6%−0.14

Not working properly

didn't work as I wanted

Didn't work

Assembly/Installation6%+2.43

Not easy to set up

Challenging to install

Setup was really quite painful

Quality-Overall4%+0.40

Extremely poor performance

isnt consistently reliable

Poor quality

Love

Assembly/Installation21%+2.43

Easy to install and setup

Easy to install

easy to assemble

Connectivity-Overall18%−0.24

Easy to connect

great connectivity

Connectivity is great

Signal Strength8%+0.11

Strong Signal

Good signal strength

Great signal

Quality-Overall8%+0.40

Wonderful product, great value well-made

Excellent product

Top quality, easy set up

Value For Money8%+0.91

Great value for money

Decent price

Best money spent

Return

4.8% Return rate 2% Fixable by listing

Connectivity-Overall36%▇██▇▇█

Couldn't connect

Does not connect

Unreliable connection

Functionality-Overall21%▇▇▆█▇▇

Not working properly

didn't work as I wanted

Didn't work

Compatibility-Overall13%▇▆▇▇█▇
Range8%██▇▆▇▇

Low Range

in our case it didnt improve the range at all

Bad range

Signal Strength5%█▇█▇▇▇

We had very poor phone signal

Poor signal

No signal

FAQ

Common Wifi to Ethernet Adapter questions

Answered from the same tracked data.