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Wifi Dongle

Fail

The top 5 brands take 95% of clicks, so Wifi Dongle is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£1.0M/yr899K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 57 sellers

Flapen Score

Wifi Dongle against its category

The dotted line is the Computers & Accessories average. Past it, Wifi Dongle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi Dongle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wifi Dongle 899K times last year and spent an estimated £1.0M. The top 5 brands take 95% of clicks. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
899K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
7.3%
Market size, estimated
£1.0Ma year
Peak month
June1.7× the quietest month
Top search term
wifi dongle295K searches a year

02 · Price

A sale here is worth £15.28.

Listings sell for £15.28 on average, from £5.33 to £31.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £15.28 that is £31K to £38K a year per listing.

Average price
£15.28inside the $15 to $100 sweet spot
Price range
£5.33–£31.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£31K–£38K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #39 within Networking Devices. It carries 12,886 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.9%
Average rank
#39in Networking Devices
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,886per listing
Listings tracked
22

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wifi Dongle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£151K£201K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

57

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

2%

  • TP-Link59%
  • UGREEN22%
  • NEWFAST8%
  • MERCUSYS3%
  • RyuuOto3%
  • JUSTOP2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Wifi Dongle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Wifi Dongle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wifi dongle295K/yr
  • wifi adapter for pc103K/yr
  • usb wifi adapter for pc75K/yr
  • wifi dongle for pc59K/yr
  • wifi adapter49K/yr
  • usb wifi dongle38K/yr
  • internet dongle28K/yr
  • wireless internet dongle32K/yr
  • pc wifi adapter32K/yr
  • usb wifi32K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi Dongle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall29%−0.18

Couldn't connect

frequently drops connection

Difficult to connect

Functionality-Overall11%−0.20

Barely functional

Getting no power

Didn't work

Quality-Overall7%+0.26

Poor quality

Cheap garbage

Absolute garbage

Compatibility-Overall6%−0.03

Compatibility Issues

Incompatible with my PC

Incompatible with MacOs

Data Transfer Speed5%+0.23

Slow data transfer speeds

inconsistent speeds - rubbish

Very slow speed

Love

Connectivity-Overall21%−0.18

Easy to connect

Excellent connection

Easy connection

Quality-Overall11%+0.26

Excellent Product

Reliable technology

Great piece of kit

Assembly/Installation10%+1.23

Installed correctly,

Easy to install

Easy set up

Value For Money10%+0.75

Excellent Value

Excellent value

Money well spent

Advertised Vs Actual Product8%+0.76

As described

Exactly what I needed

As explain match the description

Return

3.1% Return rate 2% Fixable by listing

Compatibility-Overall27%▆▆▇▆▇█

Compatibility Issues

Incompatible with my PC

Incompatible with MacOs

Connectivity-Overall27%█▇▇██▆

Couldn't connect

frequently drops connection

Difficult to connect

Functionality-Overall22%█▇▇▇▇▇

Barely functional

Getting no power

Didn't work

Defective Material/Parts4%▇▇▆▇█▅
Signal Strength3%▇█▅▅▅▅

Signal drops out randomly

Not perfect signal

Poor signal

FAQ

Common Wifi Dongle questions

Answered from the same tracked data.