Wifi Dongle
FailThe top 5 brands take 95% of clicks, so Wifi Dongle is a Fail.
- Flapen Score
- 49 / 100Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 4249
- Market size
- £1.0M/yr899K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 57 sellers
Flapen Score
Wifi Dongle against its category
The dotted line is the Computers & Accessories average. Past it, Wifi Dongle is stronger. Inside it, weaker.
Market
The Wifi Dongle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wifi Dongle 899K times last year and spent an estimated £1.0M. The top 5 brands take 95% of clicks. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 899K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £1.0Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- wifi dongle295K searches a year
02 · Price
A sale here is worth £15.28.
Listings sell for £15.28 on average, from £5.33 to £31.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £15.28 that is £31K to £38K a year per listing.
- Average price
- £15.28inside the $15 to $100 sweet spot
- Price range
- £5.33–£31.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £31K–£38K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #39 within Networking Devices. It carries 12,886 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 24.9%
- Average rank
- #39in Networking Devices
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,886per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wifi Dongle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP-Link Archer T3U Plus AC1300 USB WiFi Dongle Black Dual Band 3.0 USB WiFi Dongle for PC Two High-Gain Antennas Built in One MU-MIMO Windows 11/10/8.1/8/7XP Mac OS Easy Setup
- Price
- £13.39
- Rating
- 4.3/5
- Reviews
- 22,694
- Age
- 6y ago

UGREEN Wifi Dongle AX900 WiFi 6 Adapter USB Wireless Dual Band 5GHz/2.4GHz Network Wifi Adapter for PC/Laptop Built-in Driver OFDMA+MU-MIMO Supports Windows 10/11
- Price
- £6.72
- Rating
- 4.0/5
- Reviews
- 5,382
- Age
- 1y ago

TP-Link Archer T2U Nano WiFi Dongle AC600 USB WiFi Adapter for PC Dual Band High Speed with 5 GHz Band Desktop & Laptop Windows 11/10/8.1/8/7/XP Mac OS Nano Design Plug and Play
- Price
- £7.47
- Rating
- 4.3/5
- Reviews
- 24,248
- Age
- 7y ago

TP-Link Archer T2U Plus WiFi Dongle WiFi Adapter for PC AC600 High Gain Wireless High-Gain Antenna Dual Band Wireless USB WiFi Adapter for PC USB WiFi Dongle Supports Win/Mac OS X High-Speed
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 30,413
- Age
- 7y ago

TP-Link Archer TX30U Plus AX1800 WiFi Dongle for PC WiFi 6 Dual-Band USB WiFi Adapter with Adjustable Antennas USB 3.0 MU-MIMO & OFDMA WPA3 Security Plug & Play Gaming/Streaming for Win 10/11
- Price
- £22.43
- Rating
- 4.4/5
- Reviews
- 34,375
- Age
- 11mo ago
Trending
estimated 90-day click momentum
PLERY AX900 WiFi 6 USB WiFi Dongle Bluetooth WiFi Adapter for PC Desktop Dual Band 5GHz & 2.4GHz WiFi Adapter High Gain Antenna Built-in Driver for Windows 10/11 WPA3 Security Easy Setup
- Price
- £15.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 5mo ago

NEWFAST 1300Mbps USB3.0 WiFi Dongle for PC/Laptop 2.4/5GHz USB WiFi Adapter for pc High Gain Wireless Dongle MU-MIMO Wireless Adapter for Win 11/10 / 8.1/8 / 7 Mac OS X 10.9-10.15
- Price
- £14.08
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3mo ago

5374Mbps Tri-band USB WiFi Adapter For PC/Laptop Low-Latency Gaming
- Price
- £31.74
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago

NEWFAST AXE5400Mbps USB3.0 WiFi Dongle Tri-band Wireless Adapter
- Price
- £30.07
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 6mo ago

TP-Link Archer TX30U Plus AX1800 WiFi Dongle for PC WiFi 6 Dual-Band USB WiFi Adapter with Adjustable Antennas USB 3.0 MU-MIMO & OFDMA WPA3 Security Plug & Play Gaming/Streaming for Win 10/11
- Price
- £22.43
- Rating
- 4.4/5
- Reviews
- 34,375
- Age
- 11mo ago
Newest
by launch date
NEWFAST WiFi
- Price
- £13.67
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 1mo ago

NEWFAST 1300Mbps USB3.0 WiFi Dongle for PC/Laptop 2.4/5GHz USB WiFi Adapter for pc High Gain Wireless Dongle MU-MIMO Wireless Adapter for Win 11/10 / 8.1/8 / 7 Mac OS X 10.9-10.15
- Price
- £14.08
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3mo ago

5374Mbps Tri-band USB WiFi Adapter For PC/Laptop Low-Latency Gaming
- Price
- £31.74
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago

PLERY AX900 WiFi 6 USB WiFi Dongle Bluetooth WiFi Adapter for PC Desktop Dual Band 5GHz & 2.4GHz WiFi Adapter High Gain Antenna Built-in Driver for Windows 10/11 WPA3 Security Easy Setup
- Price
- £15.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 5mo ago

NEWFAST AXE5400Mbps USB3.0 WiFi Dongle Tri-band Wireless Adapter
- Price
- £30.07
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
57
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 98%
Open market
2%
- TP-Link59%
- UGREEN22%
- NEWFAST8%
- MERCUSYS3%
- RyuuOto3%
- JUSTOP2%
- Open — no brand owns it (2 brands, 2%)
Demand
Wifi Dongle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Wifi Dongle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wifi dongle295K/yr
- wifi adapter for pc103K/yr
- usb wifi adapter for pc75K/yr
- wifi dongle for pc59K/yr
- wifi adapter49K/yr
- usb wifi dongle38K/yr
- internet dongle28K/yr
- wireless internet dongle32K/yr
- pc wifi adapter32K/yr
- usb wifi32K/yr
Reviews and returns
What reviews say buyers love and hate about Wifi Dongle
We read the reviews and the return reasons for every product selling here.
“Couldn't connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wifi Dongle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









