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Wifi Dongle

Fail

The top 5 brands take 95% of clicks, so Wifi Dongle is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£1.0M/yr899K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 57 sellers

Flapen Score

Wifi Dongle against its category

The dotted line is the Computers & Accessories average. Past it, Wifi Dongle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi Dongle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wifi Dongle 899K times last year and spent an estimated £1.0M. The top 5 brands take 95% of clicks. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
899K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
7.3%
Market size, estimated
£1.0Ma year
Peak month
June1.7× the quietest month
Top search term
wifi dongle295K searches a year

02 · Price

A sale here is worth £15.28.

Listings sell for £15.28 on average, from £5.33 to £31.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £15.28 that is £31K to £38K a year per listing.

Average price
£15.28inside the $15 to $100 sweet spot
Price range
£5.33–£31.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£31K–£38K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #39 within Networking Devices. It carries 12,886 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.9%
Average rank
#39in Networking Devices
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,886per listing
Listings tracked
22

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wifi Dongle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£151K£201K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

57

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 98%

Open market

2%

  • TP-Link59%
  • UGREEN22%
  • NEWFAST8%
  • MERCUSYS3%
  • RyuuOto3%
  • JUSTOP2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Wifi Dongle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Wifi Dongle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wifi dongle295K/yr
  • wifi adapter for pc103K/yr
  • usb wifi adapter for pc75K/yr
  • wifi dongle for pc59K/yr
  • wifi adapter49K/yr
  • usb wifi dongle38K/yr
  • internet dongle28K/yr
  • wireless internet dongle32K/yr
  • pc wifi adapter32K/yr
  • usb wifi32K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi Dongle

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Connectivity-Overall”
29%of negative reviews mention “Connectivity-Overall”
3.1%of orders come back
“Couldn't connect”
A buyer, on “Connectivity-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wifi Dongle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data