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Wifi Card

Fail

The top 5 brands take 98% of clicks, so Wifi Card is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£223K/yr258K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
71%top-5 click share · 6 brands · 52 sellers

Flapen Score

Wifi Card against its category

The dotted line is the Computers & Accessories average. Past it, Wifi Card is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wifi Card 258K times last year and spent an estimated £223K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
3.8%
Market size, estimated
£223Ka year
Peak month
December1.9× the quietest month
Top search term
wifi card77K searches a year

02 · Price

A sale here is worth £22.64.

Listings sell for £22.64 on average, from £10.84 to £35.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £22.64 that is £11K to £17K a year per listing.

Average price
£22.64inside the $15 to $100 sweet spot
Price range
£10.84–£35.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #9 within Components & Replacement Parts. It carries 5,510 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#9in Components & Replacement Parts
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,510per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wifi Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£89K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

52

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • TP-Link43%
  • MERCUSYS21%
  • Ziyituod17%
  • Ubit9%
  • SYONCON7%
  • UGREEN2%

Demand

Wifi Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Wifi Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wifi card77K/yr
  • pcie wifi card57K/yr
  • wifi card pc25K/yr
  • pc wifi card15K/yr
  • wifi pcie card11K/yr
  • network card10K/yr
  • network cards13K/yr
  • wifi 6 pcie card6K/yr
  • wifi card for pc7K/yr
  • wireless card6K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall16%+0.11

Won't keep connection

Connectivity issues

Connection constantly drops

Signal Strength8%−0.05

Poor Antennas

Stock antennas weak

signal kept dropping

Quality-Overall8%+0.25

Poor performance, get this instead

Garbage

This looks cheap

Functionality-Overall6%−0.07

Barely worked at all

doesnt work

even older drivers from the sight didnt work

Durability6%−0.09

broken within a year

Broken in a month

Worked for 3 months. packet loss

Love

Connectivity-Overall21%+0.11

Very stable connection

Good WiFi reception

Bluetooth work perfectley

Assembly/Installation20%+1.86

no problem installing

easy to set up

Easy to install

Value For Money13%+1.19

great value for money

Worth the money

Good value

Quality-Overall9%+0.25

and this feels well made

Build quality is good

the build quality is solid

Data Transfer Speed7%+0.10

Great - instant improvement in wifi speeds

you'll get the fastest speed possible while using it

it still gets me over 400mbps so its cool

Return

3.5% Return rate 13% Fixable by listing

Compatibility-Overall36%▆▇▇██▆

I'm always wary of compatibility issues

Incompatible

Trash. nightmare driver compatibility causing incredibly slow speeds avoid avoid avoid

Connectivity-Overall15%▅▅▄█▅▄

Won't keep connection

Connectivity issues

Connection constantly drops

Functionality-Overall13%▆▆█▄▅█

Barely worked at all

doesnt work

even older drivers from the sight didnt work

Size-Overall10%▇█▅▅▇▆

No fit for purpose

Fitment issues

Defective Material/Parts7%█▄▆▅▅▆

FAQ

Common Wifi Card questions

Answered from the same tracked data.