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Wifi 7

Fail

The top 5 brands take 95% of clicks, so Wifi 7 is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£504K/yr311K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
53%top-5 click share · 7 brands · 97 sellers

Flapen Score

Wifi 7 against its category

The dotted line is the Computers & Accessories average. Past it, Wifi 7 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi 7 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wifi 7 311K times last year and spent an estimated £504K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £504K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
1.1%
Market size, estimated
£504Ka year
Peak month
November1.8× the quietest month
Top search term
wifi 7 router132K searches a year

02 · Price

A sale here is worth £153.02.

Listings sell for £153.02 on average, from £33.64 to £497.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £153.02 that is £15K to £38K a year per listing.

Average price
£153.02above the $15 to $100 sweet spot
Price range
£33.64–£497.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£15K–£38K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Networking Devices. It carries 4,230 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Networking Devices
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,230per listing
Listings tracked
22

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
19 months

Products

Top Wifi 7 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£76K£101K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

97

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 98%

Open market

2%

  • TP-Link69%
  • ASUS10%
  • Tapo8%
  • eero5%
  • NETGEAR4%
  • GL.iNet3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wifi 7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Wifi 7 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wifi 7 router132K/yr
  • wifi 758K/yr
  • tp link wifi 720K/yr
  • router wifi 712K/yr
  • deco be2510K/yr
  • tp-link archer be9700 wi-fi 7 router11K/yr
  • 2.5gb router8K/yr
  • be36005K/yr
  • wifi 7 router tri band6K/yr
  • tri band wifi 7 router5K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi 7

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Connectivity-Overall”
28%of negative reviews mention “Connectivity-Overall”
6.8%of orders come back
“frequent disconnects”
A buyer, on “Connectivity-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wifi 7 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data