- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £504K/yr311K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 97 sellers
Flapen Score
Wifi 7 against its category
The dotted line is the Computers & Accessories average. Past it, Wifi 7 is stronger. Inside it, weaker.
Market
The Wifi 7 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wifi 7 311K times last year and spent an estimated £504K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £504K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £504Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- wifi 7 router132K searches a year
02 · Price
A sale here is worth £153.02.
Listings sell for £153.02 on average, from £33.64 to £497.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £153.02 that is £15K to £38K a year per listing.
- Average price
- £153.02above the $15 to $100 sweet spot
- Price range
- £33.64–£497.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £15K–£38K
- Returns
- 6.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Networking Devices. It carries 4,230 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Networking Devices
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,230per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Wifi 7 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh
- Price
- £56.83
- Rating
- 4.3/5
- Reviews
- 8,030
- Age
- 1y ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago

TP-Link Archer BE550 Tri-Band BE9300 WiFi 7 Router 6-Stream 9.2Gbps Speed WiFi Router Full 5x 2.5G WAN/LAN Ports 6x Internal Antennas Covers Up to 2 000 Sq. Ft. VPN Support Homeshield Easy Setup
- Price
- £138.85
- Rating
- 4.0/5
- Reviews
- 723
- Age
- 2y ago

TP-Link Deco BE3600(3-pack) Mesh WiFi 7 System Dual-Band AI Roaming Router MLO 4K-QAM HomeShield Whole Home Coverage 150+ Devices Connection Extender Booster VPN Google Home/Alexa
- Price
- £165.04
- Rating
- 4.6/5
- Reviews
- 4,611
- Age
- 10mo ago

TP-link Archer BE700 Tri-Band BE15000Mbps WiFi 7 Router Ultra-Fast 10G Multi-Gig and 2.5G Ports 8-Stream WiFi Router VPN Client Support USB 3.0 Port EasyMesh Compatible 8K Streaming HomeShield
- Price
- £240.71
- Rating
- 4.3/5
- Reviews
- 8,030
- Age
- 1y ago
Trending
90-day click momentum
2026 New TP-Link Deco BE68(3-pack) BE14000Mbps Tri Band Mesh WiFi 7 System 10 Gigabit Port 8100 ft2 Whole Home Coverage 200+ Devices Connection Extender Booster VPN APP Setup GoogleHome/Alexa
- Price
- £497.16
- Rating
- 4.5/5
- Reviews
- 6,531
- Age
- 7mo ago

ASUS RT-BE55 Dual-band WiFi 7 (802.11be) Smart AiMesh Extendable Router 3600 Mbps 2.5G port Up to 3 SSIDs for IoT Devices Parental Controls & VPNs Advanced Network Security
- Price
- £66.71
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 9mo ago

ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security
- Price
- £119.74
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 10mo ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago

TP-Link Deco BE3600(3-pack) Mesh WiFi 7 System Dual-Band AI Roaming Router MLO 4K-QAM HomeShield Whole Home Coverage 150+ Devices Connection Extender Booster VPN Google Home/Alexa
- Price
- £165.04
- Rating
- 4.6/5
- Reviews
- 4,611
- Age
- 10mo ago
Newest
by launch date
TP-Link Deco BE25(3-pack) Mesh WiFi 7 BE3600Mbps 2x 2.5G Ports MLO Mesh System Router VPN Clients & Server WiFi Extender Booster Private IoT Network Seamless AI Roaming Easy Setup Alexa & Google
- Price
- £178.78
- Rating
- 4.4/5
- Reviews
- 7,863
- Age
- 1mo ago

2026 New TP-Link Deco BE68(3-pack) BE14000Mbps Tri Band Mesh WiFi 7 System 10 Gigabit Port 8100 ft2 Whole Home Coverage 200+ Devices Connection Extender Booster VPN APP Setup GoogleHome/Alexa
- Price
- £497.16
- Rating
- 4.5/5
- Reviews
- 6,531
- Age
- 7mo ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago

ASUS RT-BE55 Dual-band WiFi 7 (802.11be) Smart AiMesh Extendable Router 3600 Mbps 2.5G port Up to 3 SSIDs for IoT Devices Parental Controls & VPNs Advanced Network Security
- Price
- £66.71
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 9mo ago

ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security
- Price
- £119.74
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
97
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
2%
- TP-Link69%
- ASUS10%
- Tapo8%
- eero5%
- NETGEAR4%
- GL.iNet3%
- Open — no brand owns it (1 brand, 2%)
Demand
Wifi 7 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Wifi 7 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wifi 7 router132K/yr
- wifi 758K/yr
- tp link wifi 720K/yr
- router wifi 712K/yr
- deco be2510K/yr
- tp-link archer be9700 wi-fi 7 router11K/yr
- 2.5gb router8K/yr
- be36005K/yr
- wifi 7 router tri band6K/yr
- tri band wifi 7 router5K/yr
Reviews and returns
What reviews say buyers love and hate about Wifi 7
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
frequent disconnects
Does not connect
Incredibly unstable connection
Loss of signal
it was be unable to reach with no signal
poor signal & kept dropping out if you did get one
POOR RANGE
WiFi range and strength is poor
did not cover the range I needed
purchased another one which was cheaper
It's not cheap
Not worth the price
so I was a bit worried about setting it up
Very complicated to set so beware
Too hard to set up
Love
Fast connectivity
Good Wifi
Connectivity is great
Simple basic setup
Easy to install
Easy to Set Up
Worth the money
worth every penny
Good value
Fast speeds,
delivers consistent speeds
Delivers good speed
Excellent Product
Build quality feels solid, and it looks modern and well designed
Reliable product
Return
6.8% Return rate 3% Fixable by listing
frequent disconnects
Does not connect
Incredibly unstable connection
And its not compatible with my home cameras and thermostat
Not deco compatible though
However it seems the TPlink Deco's are incompatible
Dont work, well not at my house
Still not working, Spent hours, cheesed off
Fast when it works but regularly has small dropouts for no reason.
Loss of signal
it was be unable to reach with no signal
poor signal & kept dropping out if you did get one
POOR RANGE
WiFi range and strength is poor
did not cover the range I needed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wifi 7 questions
Answered from the same tracked data.









