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Wifi

Fail

The top 5 brands take 100% of clicks, so Wifi is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£5.6M/yr3.4M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
74%top-5 click share · 5 brands · 59 sellers

Flapen Score

Wifi against its category

The dotted line is the Computers & Accessories average. Past it, Wifi is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wifi 3.4M times last year and spent an estimated £5.6M. All 5 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.6M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
6.2%
Market size, estimated
£5.6Ma year
Peak month
October2.6× the quietest month
Top search term
wifi extender booster921K searches a year

02 · Price

A sale here is worth £26.79.

Listings sell for £26.79 on average, from £11.02 to £62.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £26.79 that is £335K to £402K a year per listing.

Average price
£26.79inside the $15 to $100 sweet spot
Price range
£11.02–£62.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£335K–£402K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #9 within Networking Devices. It carries 14,668 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#9in Networking Devices
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,668per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wifi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£847K£1.7M£2.5M£3.4M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • TP-Link81%
  • AVBVKG8%
  • NETGEAR4%
  • eero4%
  • TVVNHA3%
  • Open — no brand owns it (0%)

Demand

Wifi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Wifi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wifi extender booster921K/yr
  • wifi extender569K/yr
  • wifi booster604K/yr
  • tp link wifi extender317K/yr
  • tp link225K/yr
  • internet booster153K/yr
  • wifi booster range extender129K/yr
  • wifi repeater91K/yr
  • wifi64K/yr
  • wi fi extenders and boosters38K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
27%of negative reviews mention “Connectivity-Overall”
5.2%of orders come back
“Does not connect”
A buyer, on “Connectivity-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wifi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data