Is white wireless keyboard profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 26 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (47/100).

How competitive is the white wireless keyboard niche?

16 brands and 50 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in white wireless keyboard?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.3%.

When does demand for white wireless keyboard peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the white wireless keyboard niche?

Listings span £11.11–£69.64; the average listing price is £22.30 (sweet spot $15–$100). The average incumbent carries 1,934 reviews — the moat a new listing must climb.

white wireless keyboard

Skip it

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£22.30

avg listing price — sweet spot $15–$100

Price range

Great£11.11–£69.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,933.96

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£93K

£93K/yr · 127K searches

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, white wireless keyboard is a £93K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white wireless keyboard market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £89K–£112K; units × avg price
Conversion rate: 3.3%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 8.1%
Avg brand age: 33 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

25%

LeadsaiL22%
HP18%
Seenda12%
Logitech10%
TECKNET7%
TopMate6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top white wireless keyboard search terms

white keyboard and mouse set35K/yr -28.4%2.9% conv.
white wireless keyboard18K/yr -29.3%1.8% conv.
white wireless keyboard and mouse15K/yr -22.0%4.3% conv.
wireless keyboard and mouse white13K/yr -24.0%5.1% conv.
wireless keyboard white11K/yr -10.3%2.9% conv.
white keyboard and mouse13K/yr -20.6%1.6% conv.
keyboard and mouse set white10K/yr -24.6%3.6% conv.
white keyboard wireless6K/yr -46.5%1.8% conv.
keyboard and mouse white4K/yr +7.8%2.5% conv.

All search terms

Top white wireless keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LeadsaiL Wireless Keyboard and Mouse Set 2.4GHz USB Computer Keyboards and Mouse Combo Soft Touch Full Size UK QWERTY Layout with 12 Multimedia Shortcuts for HP/Lenovo Laptop and Mac-White

LeadsaiL£11.774.3★2,898 rev

HP£17.904.3★4,395 rev

Logitech MK295 Silent Wireless Combo - UK QWERTY

Logitech£27.484.4★837 rev

Wireless keyboard and Mouse Rii RK200 Standard Full Size Keyboard and Mouse 104 Keys for Work Office Home UK Layout (AAA Batteries not Include)-White

Rii£13.844.1★1,539 rev

Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - White

TopMate£22.194.2★365 rev

Newest

by launch date

Logitech MK470 Slim Wireless Keyboard & Mouse Combo - UK QWERTY

Logitech£38.98314 rev

1mo ago

Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - White

TopMate£22.19365 rev

5mo ago

Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - Silver White

TopMate£21.95365 rev

5mo ago

Wireless Keyboard and Mouse Combo Full-Size Ergonomic Keyboard with Wrist Rest Phone Holder Sleep Mode Silent 2.4GHz Cordless Set for Computer Laptop PC Mac Windows - KM23 (White)

SABLUTE£19.20347 rev

7mo ago

LeadsaiL Wireless Keyboard and Mouse Set Full Size Ergonomic Design UK Layout Two-Tone Design Noiseless Click 12 Multimedia Shortcuts Compatible with Windows/Mac PC Laptop - White and Grey

LeadsaiL£12.962,898 rev

10mo ago

What buyers say about white wireless keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Worth buying”

Quality-Overall20%

“Excellent product”

Touch/Button Controls9%

“Soft touch keyboard”

Ease Of Use7%

“easy to take to work”

Assembly/Installation7%

“Easy to install. plug & play”

Connectivity-Overall5%

“Paired quickly and easily, every time”

Advertised Vs Actual Product5%

“works just as advertised”

Battery Life3%

“Fantastic Battery Life”

Design-Overall3%

“sleek”

Durability2%

“it copes well”

What buyers complain about

Durability26%

“Broken after a year”

Functionality-Overall13%

“Wont work with”

Quality-Overall12%

“Not good quality”

Size-Overall6%

“Not fit for my purpose”

Touch/Button Controls5%

“it is completely unable to use any shortcut requiring the Ctrl button”

Noise Level3%

“My only bugbear is the mouse is a little loud with clicks”

Connectivity-Overall3%

“The connection breaks down frequently”

Defective Material/Parts3%

“Damaged item”

Charging3%

“Faulty, will not hold a charge”

Strength2%

“it broke immediately even though I was very gentle”

Top return reasons

Functionality-Overall20%

Size-Overall13%

Compatibility-Overall12%

Connectivity-Overall10%

Quality-Overall6%

Touch/Button Controls6%