White Wireless Keyboard
FailDemand is soft, at -24.7% this quarter, so White Wireless Keyboard is a Fail.
- Flapen Score
- 47 / 100Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 4247
- Market size
- £93K/yr127K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 50 sellers
Flapen Score
White Wireless Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, White Wireless Keyboard is stronger. Inside it, weaker.
Market
The White Wireless Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Wireless Keyboard 127K times last year and spent an estimated £93K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £93Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- white keyboard and mouse set35K searches a year
02 · Price
A sale here is worth £22.30.
Listings sell for £22.30 on average, from £11.11 to £69.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.30 that is £2K to £6K a year per listing.
- Average price
- £22.30inside the $15 to $100 sweet spot
- Price range
- £11.11–£69.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #54 within Keyboards, Mice & Input Devices. It carries 1,934 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #54in Keyboards, Mice & Input Devices
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,934per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top White Wireless Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LeadsaiL Wireless Keyboard and Mouse Set 2.4GHz USB Computer Keyboards and Mouse Combo Soft Touch Full Size UK QWERTY Layout with 12 Multimedia Shortcuts for HP/Lenovo Laptop and Mac-White
- Price
- £11.77
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 2y ago
HP 230 Wireless Mouse and Keyboard Combo | Quiet and comfortable keystrokes | Number Pad | QWERTY UK Layout | 1600 DPI Optical Mouse Sensor | 2.4GHz Wireless USB dongle included | White
- Price
- £17.90
- Rating
- 4.3/5
- Reviews
- 4,395
- Age
- 4y ago
Logitech MK295 Silent Wireless Combo - UK QWERTY
- Price
- £27.48
- Rating
- 4.4/5
- Reviews
- 837
- Age
- 5y ago
Wireless keyboard and Mouse Rii RK200 Standard Full Size Keyboard and Mouse 104 Keys for Work Office Home UK Layout (AAA Batteries not Include)-White
- Price
- £13.84
- Rating
- 4.1/5
- Reviews
- 1,539
- Age
- 1y ago
Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - White
- Price
- £22.19
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 5mo ago
Trending
90-day click momentum
Wireless Keyboard and Mouse Combo Full-Size Ergonomic Keyboard with Wrist Rest Phone Holder Sleep Mode Silent 2.4GHz Cordless Set for Computer Laptop PC Mac Windows - KM23 (White)
- Price
- £19.20
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 7mo ago
Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - Silver White
- Price
- £21.95
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 5mo ago
Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - White
- Price
- £22.19
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 5mo ago
LeadsaiL Wireless Keyboard and Mouse Set Full Size Ergonomic Design UK Layout Two-Tone Design Noiseless Click 12 Multimedia Shortcuts Compatible with Windows/Mac PC Laptop - White and Grey
- Price
- £12.96
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 10mo ago
NUOBESTY Backlit USB Gaming Keyboard and Mouse Set Wired Computer Keyboard Ergonomic Design Durable Material Accurate Touch for Desktop Laptop Use
- Price
- £13.51
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 12mo ago
Newest
by launch date
Logitech MK470 Slim Wireless Keyboard & Mouse Combo - UK QWERTY
- Price
- £38.98
- Rating
- 4.2/5
- Reviews
- 314
- Age
- 1mo ago
Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - White
- Price
- £22.19
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 5mo ago
Wireless Keyboard and Mouse Ultra Slim Combo TopMate 2.4G Silent Compact USB 2400DPI Mouse and Scissor Switch Keyboard Set with Cover 2 AA & 2 AAA Batteries for PC/Laptop/Windows/Mac - Silver White
- Price
- £21.95
- Rating
- 4.2/5
- Reviews
- 365
- Age
- 5mo ago
Wireless Keyboard and Mouse Combo Full-Size Ergonomic Keyboard with Wrist Rest Phone Holder Sleep Mode Silent 2.4GHz Cordless Set for Computer Laptop PC Mac Windows - KM23 (White)
- Price
- £19.20
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 7mo ago
LeadsaiL Wireless Keyboard and Mouse Set Full Size Ergonomic Design UK Layout Two-Tone Design Noiseless Click 12 Multimedia Shortcuts Compatible with Windows/Mac PC Laptop - White and Grey
- Price
- £12.96
- Rating
- 4.3/5
- Reviews
- 2,898
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
50
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
25%
- LeadsaiL22%
- HP18%
- Seenda12%
- Logitech10%
- TECKNET7%
- TopMate6%
Demand
White Wireless Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top White Wireless Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white keyboard and mouse set35K/yr
- white wireless keyboard18K/yr
- white wireless keyboard and mouse15K/yr
- wireless keyboard and mouse white13K/yr
- wireless keyboard white11K/yr
- white keyboard and mouse13K/yr
- keyboard and mouse set white10K/yr
- white keyboard wireless6K/yr
- keyboard and mouse white4K/yr
Reviews and returns
What reviews say buyers love and hate about White Wireless Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after a year
kept falling out
did not last
Wont work with
not typing
then it just doesnt work
Not good quality
Poor quality control
Cheap rubbish
Not fit for my purpose
it's barely larger than the letter keys
It is quite a lot less than that in fact - so I was a little nervous it might not be what it claimed it was
it is completely unable to use any shortcut requiring the Ctrl button
Most of the keys don't work
My biggest issue was with the function keys operating not as function keys
Love
Worth buying
Excellent value
Good value
Excellent product
The build quality is great
The build quality feels solid
Soft touch keyboard
I enjoy the feel of the keyboard which has soft touch buttons
It is easy to use, soft and quiet buttons colour is good and good quality
easy to take to work
Mouse is comfortable to use
very easy to use
Easy to install. plug & play
Easy to setup
they feel well put together
Return
3.3% Return rate 20% Fixable by listing
Wont work with
not typing
then it just doesnt work
Not fit for my purpose
it's barely larger than the letter keys
It is quite a lot less than that in fact - so I was a little nervous it might not be what it claimed it was
The connection breaks down frequently
now does not connect
loses connection
Not good quality
Poor quality control
Cheap rubbish
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Wireless Keyboard questions
Answered from the same tracked data.