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White Tv

Fail

Buyers convert on only 0.5% of searches, so White Tv is a Fail.

Flapen Score
31
31 / 100
Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 42
Market size
£55K/yr72K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
72%top-5 click share · 8 brands · 97 sellers

Flapen Score

White Tv against its category

The dotted line is the Computers & Accessories average. Past it, White Tv is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Tv 72K times last year and spent an estimated £55K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
0.5%
Market size, estimated
£55Ka year
Peak month
October3.1× the quietest month
Top search term
white tv45K searches a year

02 · Price

A sale here is worth £141.16.

Listings sell for £141.16 on average, from £55.72 to £286.87. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £141.16 that is £0 to £14K a year per listing.

Average price
£141.16above the $15 to $100 sweet spot
Price range
£55.72–£286.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #135 within Monitors. It carries 640 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
57%
Out of stock, average day
21.1%
Average rank
#135in Monitors
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
640per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top White Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

97

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Sharp30%
  • LG30%
  • EMtronics17%
  • Samsung9%
  • PHILIPS5%
  • XIAOMI4%
  • Open — no brand owns it (2 brands, 5%)

Demand

White Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top White Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tv45K/yr
  • white smart tv14K/yr
  • small white tv4K/yr
  • 32 inch white tv4K/yr
  • white 32 inch smart tv5K/yr

Reviews and returns

What reviews say buyers love and hate about White Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality10%+0.07

Sound quality not good

Awful speakers

the speakers are really bad

Quality-Overall9%−0.07

Given how cheap this is

Poor Quality

Rubbish

Durability7%−0.11

Broke within a few weeks of having

Broken

After 10 days it failed

Compatibility-Overall5%−0.07

Foreign, did not properly sync with UK programmes

This does not work with an Amazon stick

not c-port compatible

Functionality-Overall5%−0.08

Live tv channel problems

Hardly works

Dont bother it so slow

Love

Value For Money21%+2.26

Good value

Excellent value for money

Worth every penny

Image/Picture Clarity12%+0.92

Clear picture

Good Picture

Great picture quality

Quality-Overall12%−0.07

Very happy with the overall quality of this TV

EXCELLENT QUALITY

Good Quality Monitor

Assembly/Installation11%+0.81

Perfect for my home office set up

Easy to install and operate

Easy to set up

Display Resolution7%

Picture is very clear

Great monitor

the screen looks great too

Return

3.3% Return rate 36% Fixable by listing

Size-Overall22%▅█▅▆▅▆
Functionality-Overall13%▇▄█▅▅▇

Live tv channel problems

Hardly works

Dont bother it so slow

Connectivity-Overall11%█▄▇▃▆▄
Defective Material/Parts7%▃▅▂▃█▅
Color7%▂▅▅▄█▇

It's bad for gaming on an Xbox or PS5, primarily due to poor lighting and colour

I liked everything about this tv apart from the colour

Cannot improve the colour saturation directly

FAQ

Common White Tv questions

Answered from the same tracked data.