Is white tv profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 14 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (31/100).

How competitive is the white tv niche?

8 brands and 97 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in white tv?

Top complaints mined from reviews: Audio Quality, Quality-Overall, Durability. The return rate is 3.3%.

When does demand for white tv peak?

Demand peaks in Oct–Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the white tv niche?

Listings span £55.72–£286.87; the average listing price is £141.16 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.

white tv

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good639.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£141.16

avg listing price — sweet spot $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Price range

Bad£55.72–£286.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Market size

Bad£55K

£55K/yr · 72K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, white tv is a £55K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white tv market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £35K–£71K; units × avg price
Conversion rate: 0.5%
Avg BSR: #135
Page quality: 0%
Prime: 57%
Sponsored: 43%
Out of stock: 21.1%
Avg brand age: 30 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Sharp30%
LG30%
EMtronics17%
Samsung9%
PHILIPS5%
XIAOMI4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.1×

Open Trend

Top white tv search terms

white tv45K/yr -12.7%0.8% conv.
white smart tv14K/yr -16.8%0.5% conv.
small white tv4K/yr -15.7%0.3% conv.
32 inch white tv4K/yr -12.0%0.4% conv.
white 32 inch smart tv5K/yr -28.2%2.2% conv.

All search terms

Top white tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sharp 32-inch HD Smart TV White 32HE2345K

Sharp£130.344.3★30 rev

LG 32LQ63806LC 32inch LED Full HD Smart TV Model 2024

LG£153.754.2★316 rev

EMtronics 32 inch HD LED TV White with Freeview HDMI USB Media Player Coaxial AUX PVR Recording

EMtronics£86.273.9★86 rev

EMtronics 32 inch HD LED TV with Built-in DVD Player Freeview HDMI USB Media Player COAXIAL AUX PVR Recording - White

EMtronics£105.274.1★360 rev

Samsung LS32FM501UXXU 32 Full HD HDR10 Smart Monitor with Speakers - White - 1920x1080 USB HDMI WiFi Bluetooth Remote Control Smart Hub for TV streaming Catch Up Apps and Gaming Hub

Samsung£163.384.2★24 rev

Newest

by launch date

Hisense 32S5Q - QLED Deco Smart TV 32 Artistic Design Dolby Atmos Morandi White Central Stand with Style

Hisense£286.8764 rev

7mo ago

Sharp 32HE2245KW 32-Inch HD Ready LED TV 720p TiVo OS Smart TV HDR10 Wi-Fi 3 HDMI 2 USB White

Sharp£144.688 rev

8mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay

XIAOMI£94.80355 rev

10mo ago

Samsung LS32FM501UXXU 32 Full HD HDR10 Smart Monitor with Speakers - White - 1920x1080 USB HDMI WiFi Bluetooth Remote Control Smart Hub for TV streaming Catch Up Apps and Gaming Hub

Samsung£163.3824 rev

11mo ago

Sharp 32-inch HD Smart TV White 32HE2345K

Sharp£130.3430 rev

12mo ago

What buyers say about white tv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Good value”

Image/Picture Clarity12%

“Clear picture”

Quality-Overall12%

“Very happy with the overall quality of this TV”

Assembly/Installation11%

“Perfect for my home office set up”

Display Resolution7%

“Picture is very clear”

Audio Quality7%

“Sound quality is amazing”

Software/Application3%

“Phone app works”

Advertised Vs Actual Product3%

“Everything is as should be”

Connectivity-Overall2%

“Easy to connect to wi-fi”

Weight Light2%

“So far love this TV its very lightweight”

What buyers complain about

Audio Quality10%

“Sound quality not good”

Quality-Overall9%

“Given how cheap this is”

Durability7%

“Broke within a few weeks of having”

Compatibility-Overall5%

“Foreign, did not properly sync with UK programmes”

Functionality-Overall5%

“Live tv channel problems”

Software/Application5%

“There's also no way of deleting freely app from the TV as it is built in”

Display Resolution4%

“Aspect ratio limited across all inputs”

Instructions/User Manual/Troubleshooting4%

“Instructions are next to useless”

Color3%

“It's bad for gaming on an Xbox or PS5, primarily due to poor lighting and colour”

Touch/Button Controls3%

“buttons doesnt work for 99%”

Top return reasons

Size-Overall22%

Functionality-Overall13%

Connectivity-Overall11%

Defective Material/Parts7%

Color7%

Compatibility-Overall6%

Audio Quality5%