White Mouse Pad
FailShoppers spend only $45K a year here, so White Mouse Pad is a Fail.
- Flapen Score
- 43 / 100Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 4243
- Market size
- £45K/yr155K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 44%top-5 click share · 25 brands · 35 sellers
Flapen Score
White Mouse Pad against its category
The dotted line is the Computers & Accessories average. Past it, White Mouse Pad is stronger. Inside it, weaker.
Market
The White Mouse Pad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Mouse Pad 155K times last year and spent an estimated £45K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £45Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- white mouse pad54K searches a year
02 · Price
A sale here is worth £8.77.
Listings sell for £8.77 on average, from £3.56 to £20.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.77 that is £0 to £877 a year per listing.
- Average price
- £8.77under the $15 to $100 sweet spot
- Price range
- £3.56–£20.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£877
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #157 within Keyboards, Mice & Input Devices. It carries 3,293 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #157in Keyboards, Mice & Input Devices
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,293per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top White Mouse Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TITANWOLF - XXL Gaming Mouse Pad - 900 x 400 x 3 mm - extra large mouse mat - table mat - extra large size - improved precision and speed - rubber base for stable grip - washable
- Price
- £13.32
- Rating
- 4.6/5
- Reviews
- 1,222
- Age
- 5y ago
Large Gaming Mouse Pad Topographic Mouse Mat for Gaming Mousepad Office Long XL Mouse Pads Keyboard Pad for Computer Laptop 31.5x11.8 Desk Mat (White)
- Price
- £8.88
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) White Topographic
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
LznYi Topographic Map Mouse Pad 600x300mm Long Computer Keyboard Mouse Mat Mousepad with Non-Slip Rubber Base and Stitched Edge for Gaming Office Work (60x30 Topo White03)
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 2y ago
Hsurbtra Mouse Pad Premium-Textured Square Mousepad 26 x 21 cm Stitched Edge Anti-Slip Waterproof Rubber Mouse Mat Pretty Cute Mouse Pad for Office Gaming Laptop Women Kids White
- Price
- £5.02
- Rating
- 4.3/5
- Reviews
- 2,377
- Age
- 5y ago
Trending
90-day click momentum
Ymapinc 25x20cm White Mouse Pad Ultra-Thin Mouse Mat with Non-Slip Base for Computer Gaming Laptop Home Office Use
- Price
- £4.38
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 5mo ago
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
- Price
- £7.98
- Rating
- 4.7/5
- Reviews
- 2,619
- Age
- 2y ago
MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (White 60 x 35 cm)
- Price
- £7.64
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 2y ago
Spunklad Leather Mouse Mat White Mouse Pad For Office Waterproof Computer Mat For Desk Non-Slip Small Desk Pad
- Price
- £5.33
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 1y ago
TITANWOLF - XXL Mouse Mat - Mouse Pad 900 x 400 x 3mm Speed Gaming Mouse Pad - Extra Large MousePad - Table Mat Large Size - Improved Precision and Speed Koi Tattoo 3 White
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 1,222
- Age
- 2y ago
Newest
by launch dateYmapinc 25x20cm White Mouse Pad Ultra-Thin Mouse Mat with Non-Slip Base for Computer Gaming Laptop Home Office Use
- Price
- £4.38
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 5mo ago
Spunklad Leather Mouse Mat White Mouse Pad For Office Waterproof Computer Mat For Desk Non-Slip Small Desk Pad
- Price
- £5.33
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 1y ago
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) White Topographic
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
TOPWAYS Mouse Mat Mouse Pad Large Desk Mat Gaming Mouse Pad Keyboard Mat Desk Pad Mousemat Extend Long Mouse Mat for Keyboard and Mouse 800 x 300 x 3mm (White Topographic)
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Large Gaming Mouse Pad Topographic Mouse Mat for Gaming Mousepad Office Long XL Mouse Pads Keyboard Pad for Computer Laptop 31.5x11.8 Desk Mat (White)
- Price
- £8.88
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
35
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
44%
Top 20: 83%
Open market
36%
- TITANWOLF16%
- Hsurbtra14%
- TXWWUS9%
- HGWALP9%
- Dapesuom8%
- LznYi7%
Demand
White Mouse Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top White Mouse Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white mouse pad54K/yr
- mouse pad white22K/yr
- white mousepad21K/yr
- white mouse mat20K/yr
- mouse mat white11K/yr
- mousepad white8K/yr
- white desk mat8K/yr
- white gaming mouse pad7K/yr
- gaming mouse pad white5K/yr
Reviews and returns
What reviews say buyers love and hate about White Mouse Pad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
How this past quality control is beyond me
Bad quality
Terrible very low quality
Not as white as the picture
Eh its more like off white so had to return
it's white and stains really easily, as it would obviously
no what k wanted like it's not that big
good size for the value just wish they did one a little smaller
a control could be added has there is no way to make it brighter still
the light around the outside isnt bright
Only lasted 2 months
can be easily torn with effort and sharp equipment/objects
Love
The build quality is excellent
Good quality and value desk mat
Excellent product
Nice size
Large size my son loves it
The mat was a great size
It is a good cheap purchase
Great value
Good for the price
the design is cool
Neat design
Looks great and gives perfect surface for gaming
it feels great to use
Very handy
Return
1.7% Return rate 80% Fixable by listing
no what k wanted like it's not that big
good size for the value just wish they did one a little smaller
Not as white as the picture
Eh its more like off white so had to return
it's white and stains really easily, as it would obviously
How this past quality control is beyond me
Bad quality
Terrible very low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Iphone 16 Charger
£1.1M/yr+0.2%
Monitor
£9.8M/yr-13.6%
Surface Pro Charger
£400K/yr-14.6%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Mouse Pad questions
Answered from the same tracked data.