White Mouse

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-26.4%

Conversion, latest week

2.9%

Market size, estimated

£45Ka year

Peak month

December2.1× the quietest month

Top search term

white mouse67K searches a year

Listings sell for £10.18 on average, from £5.29 to £26.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.18 that is £1K to £3K a year per listing.

Average price

£10.18under the $15 to $100 sweet spot

Price range

£5.29–£26.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #196 within Keyboards, Mice & Input Devices. It carries 7,127 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#196in Keyboards, Mice & Input Devices

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,127per listing

Listings tracked

27

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months