Is white mouse profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (39/100).

How competitive is the white mouse niche?

18 brands and 86 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in white mouse?

Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 2.0%.

When does demand for white mouse peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the white mouse niche?

Listings span £5.29–£26.15; the average listing price is £10.18 (sweet spot $15–$100). The average incumbent carries 7,127 reviews — the moat a new listing must climb.

white mouse

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good£5.29–£26.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.18

avg listing price — sweet spot $15–$100

Review moat

Bad7,126.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Market size

Bad£45K

£45K/yr · 150K searches

According to Flapen's Amazon United Kingdom niche tracking, white mouse is a £45K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white mouse market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £41K–£51K; units × avg price
Conversion rate: 2.9%
Avg BSR: #196
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 9.7%
Avg brand age: 37 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

19%

TECKNET31%
Logitech23%
perixx8%
GLOBAL TECH7%
Anmck6%
Seenda5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top white mouse search terms

white mouse67K/yr -20.9%1.2% conv.
wireless mouse white24K/yr -24.3%4.2% conv.
white wireless mouse27K/yr -45.7%2.9% conv.
mouse white18K/yr -16.4%1.8% conv.
white mouse wireless9K/yr -29.4%1.7% conv.
wireless white mouse5K/yr -14.0%1.8% conv.

All search terms

Top white mouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - White

Logitech£11.784.5★8,279 rev

TECKNET Silent Wireless Mouse for Laptop 2.4GHz Portable Computer Mouse Wireless with USB Mini Receiver 18-Month Battery Life 5-Level Adjustable 3200 DPI Ambidextrous Design for PC Mac Laptop

TECKNET£7.194.4★3,114 rev

TECKNET 2.4G Wireless Mouse for Laptop 4800 DPI Optical Computer Mice with 6 Adjustable Levels 30 Months Long Battery Life Cordless Silent USB Mouse for Notebook PC Office Home Work (White)

TECKNET£10.204.5★56,706 rev

perixx PERIMICE-621W Wireless Mouse - Silent Click with Ergo Design - Compatible for Desktop and Laptop PC - Wireless 2.4 GHz - White

perixx£7.114.3★1,020 rev

GLOBAL TECH LED Wireless Mouse Slim Rechargeable Wireless Silent Mouse 2.4G Portable USB Optical Wireless Cordless Mice with USB Receiver for Laptop PC Computer Mac (White)

GLOBAL TECH£8.094.2★656 rev

Newest

by launch date

Uciefy U8 Bluetooth Wireless Mouse Tri-Mode (2.4G+BT5.0+BT5.1) LED Bluetooth Mouse USB C Rechargeable Mice with LED Screen Display 2400 DPI Computer Mouse for Laptop/PC/Mac/iPad - White

Uciefy£13.7825 rev

2mo ago

Wireless Mouse Bluetooth 5.2 & 2.4GHz USB &USB-C Receiver Rechargeable Dual Mode Mice 3 Adjustable DPI 1600/1200/800 for MacBook Pro Air iPad Laptop Desktop PC Tablet Quiet Click Ergonomic White

Voltrique£7.002 rev

3mo ago

cimetech Wireless Mouse 6 Buttons Mouse Silent Efficient Design Suitable for Hand Size & Comfortable Grip Office Mouse for Laptop PC Computer Tablets Windows Linux 3 Adjustment Levels Silver

cimetech£7.3811 rev

6mo ago

Wireless Optical Mouse Bluetooth Mouse Rechargeable Wireless Mouse with BT5.0/3.0 & 2.4G USB Receiver Silent Ergonomic Computer Mouse Adjustable DPI for Laptop PC MacBook Desktop Office Home Use

PRETTI£6.987 rev

7mo ago

LOONASA USB C Wired Mouse Type C Optical Mouse Portable Silent Comfortable for Laptop Mac MacBook Android PC White

LOONASA£8.8797 rev

8mo ago

What buyers say about white mouse

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Good value”

Touch/Button Controls11%

“The buttons work well with a nice level of feed back as does the scroll wheel”

Ease Of Use11%

“Its easy to hold”

Connectivity-Overall9%

“Bluetooth works OK so far. after a week”

Quality-Overall8%

“No complaints at all”

Portability5%

“Great for portability though”

Compatibility-Overall4%

“It compatible with both HP. windows”

Advertised Vs Actual Product4%

“came as pictured”

Comfort-Overall4%

“Its comfortable and smooth to use and came really quickly”

Battery Life4%

“Battery lasts ages”

What buyers complain about

Functionality-Overall11%

“Doesn't do its job”

Durability10%

“sensor broke after 3 days”

Quality-Overall7%

“build quality is weak”

Size-Overall6%

“Not fit for purpose”

Ease Of Use6%

“not easy to use”

Charging6%

“Don't buy, can't charge”

Touch/Button Controls5%

“Avoid, right button broken after a while, bad quality”

Value For Money4%

“not worth the money at all”

Advertised Vs Actual Product3%

“false advertising”

Noise Level3%

“Gave it to my partner as the noise of the click would drive me nuts if I was using it all day”

Top return reasons

Compatibility-Overall17%

Functionality-Overall15%

Connectivity-Overall14%

Size-Overall10%

Quality-Overall6%

Charging5%

Color4%

Noise Level4%

Comfort-Overall3%

Touch/Button Controls3%

Common questions

Is white mouse profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (39/100).
How competitive is the white mouse niche?: 18 brands and 86 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in white mouse?: Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 2.0%.
When does demand for white mouse peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the white mouse niche?: Listings span £5.29–£26.15; the average listing price is £10.18 (sweet spot $15–$100). The average incumbent carries 7,127 reviews — the moat a new listing must climb.