Is white monitor profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 37 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (42/100).

How competitive is the white monitor niche?

11 brands and 134 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in white monitor?

Top complaints mined from reviews: Audio Quality, Quality-Overall, Speaker. The return rate is 2.6%.

When does demand for white monitor peak?

Demand peaks in Sep–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the white monitor niche?

Listings span £51.13–£181.89; the average listing price is £97.32 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.

white monitor

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Great£97.32

avg listing price — sweet spot $15–$100

Review moat

Good537.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£51.13–£181.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£153K

£153K/yr · 152K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, white monitor is a £153K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white monitor market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £146K–£195K; units × avg price
Conversion rate: 1.0%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 8.3%
Avg brand age: 24 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

134

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

PHILIPS26%
MSI22%
Z Z-Edge19%
Gawfolk10%
Amzfast9%
KTC5%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -20.7% search growth over the last 90 days.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top white monitor search terms

white monitor73K/yr -18.0%0.7% conv.
white gaming monitor26K/yr -21.0%0.3% conv.
monitor white17K/yr -20.6%0.7% conv.
gaming monitor white7K/yr -11.2%0.4% conv.
white pc monitor9K/yr -21.2%1.3% conv.
white curved monitor7K/yr -29.6%0.6% conv.
white computer monitor7K/yr -29.8%1.9% conv.
silver monitor4K/yr -32.7%0.5% conv.
white monitor 27 inch4K/yr -39.0%1.6% conv.

All search terms

Top white monitor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Z-Edge 27 Inch 240Hz Gaming Monitor IPS Panel 1ms MPRT Full HD LED Monitor 400cd/m Brightness Ultra-Thin Bezel HDR10 FreeSync HDMI & DisplayPort VESA Mountable White

Z Z-Edge£116.724.6★59 rev

MSI PRO MP243W E14 24-Inch FHD Computer Monitor 1920x1080 IPS 144Hz 1ms HDR ready Adaptive Sync Eye care Built-in speaker HDMI 1.4b DP 1.2a Frameless Tilt Adjustable Vesa Mount White

MSI£57.584.7★4 rev

Amzfast Gaming Monitor 24 Inch 200Hz 1ms MPRT Fast IPS FHD 1080p Monitor with Blacklevel Enhancement AI-Crosshair 110%sRGB Adaptive Sync LowBlueLight HDMI2.0&DP1.4 VESA75x75 for FPS/RTS/Office

Amzfast£68.814.4★918 rev

MSI PRO MP251W E2 24.5 FHD Office Monitor - 1920 x 1080 IPS Panel 4-Sided Frameless 120 Hz Refresh Rate Eye-Friendly Screen Built-in Speakers Tilt-Adjustable - HDMI 2.0b DP (1.4a) D-Sub (VGA)

MSI£58.714.7★74 rev

PHILIPS 241V8AW - 24 FHD Monitor with inbuilt Speakers (1920x1080 75 Hz VGA HDMI) White

PHILIPS£55.724.5★349 rev

Newest

by launch date

MSI PRO MP243W E14 24-Inch FHD Computer Monitor 1920x1080 IPS 144Hz 1ms HDR ready Adaptive Sync Eye care Built-in speaker HDMI 1.4b DP 1.2a Frameless Tilt Adjustable Vesa Mount White

MSI£57.584 rev

5mo ago

Z-Edge 24 Inch 240Hz Gaming Monitor 1ms MPRT Full HD IPS Panel 350cd/m Brightness 99% sRGB Ultra-Thin Bezel HDR10 FreeSync HDMI & DisplayPort VESA Mountable White

Z Z-Edge£86.2920 rev

8mo ago

KTC£82.391,776 rev

9mo ago

CRUA 27 Inch 180Hz/200Hz Curved Gaming Monitor FHD 1920 * 1080P Frameless 1800R Computer Monitor 1ms GTG with FreeSync Low Motion Blur Eye Care VESA100*100 DisplayPort HDMI white

CRUA£89.03208 rev

11mo ago

Amzfast Gaming Monitor 24 Inch 200Hz 1ms MPRT Fast IPS FHD 1080p Monitor with Blacklevel Enhancement AI-Crosshair 110%sRGB Adaptive Sync LowBlueLight HDMI2.0&DP1.4 VESA75x75 for FPS/RTS/Office

Amzfast£68.81918 rev

1y ago

What buyers say about white monitor

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Great Deal”

Quality-Overall16%

“The monitor is of good build quality”

Display Resolution12%

“Really great screen”

Assembly/Installation5%

“Easy to assemble”

Color3%

“a great colour”

Audio Quality3%

“Great quality and sound”

Size-Overall3%

“Nice size”

Advertised Vs Actual Product3%

“the monitor is exactly as it was advertised”

Strength2%

“Stand is sturdy”

Display Brightness2%

“The range of brightness”

What buyers complain about

Audio Quality10%

“No audio”

Quality-Overall9%

“what is this level of quality control”

Speaker9%

“No built in Speaker”

Durability6%

“Mine failed after less than two weeks”

Display Resolution5%

“Display is annoyingly dropping out. going blank”

Compatibility-Overall3%

“This does not work with an Amazon stick”

Color3%

“the colour do not look quite good”

Size-Overall3%

“The power brick is quite large”

Functionality-Overall3%

“It might not work”

Connectivity-Overall2%

“had to be returned due to random issues with disconnecting - screen would go black”

Top return reasons

Size-Overall17%

Display Resolution10%

Compatibility-Overall9%

Functionality-Overall9%

Color7%

Quality-Overall5%

Defective Material/Parts5%

Touch Screen4%

Connectivity-Overall4%