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Western Digital

Fail

The top 5 brands take 100% of clicks, so Western Digital is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£643K/yr607K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
62%top-5 click share · 4 brands · 350 sellers

Flapen Score

Western Digital against its category

The dotted line is the Computers & Accessories average. Past it, Western Digital is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Western Digital market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Western Digital 607K times last year and spent an estimated £643K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £643K a year.

Searches, last 12 months
607K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
1.0%
Market size, estimated
£643Ka year
Peak month
July6.1× the quietest month
Top search term
4tb hdd79K searches a year

02 · Price

A sale here is worth £108.16.

Listings sell for £108.16 on average, from £25.34 to £371.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £108.16 that is £11K to £27K a year per listing.

Average price
£108.16above the $15 to $100 sweet spot
Price range
£25.34–£371.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£11K–£27K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Data Storage. It carries 26,392 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
95%
Out of stock, average day
2.8%
Average rank
#9in Data Storage
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
26,392per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Western Digital products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£64K£129K£193K£257K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

350

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Seagate83%
  • Western Digital12%
  • ModusTech3%
  • Toshiba2%

Demand

Western Digital search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 6.1×

Search terms

Top Western Digital search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4tb hdd79K/yr
  • 4tb hard drive67K/yr
  • internal hard drive69K/yr
  • internal hard drives79K/yr
  • nas hdd54K/yr
  • nas hard drive41K/yr
  • 4tb34K/yr
  • hdd internal19K/yr
  • hard drive internal17K/yr
  • hdd 4tb20K/yr

Reviews and returns

What reviews say buyers love and hate about Western Digital

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.10

Broke after three days

It broke, twice

failed after 2 months

Functionality-Overall17%−0.12

immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken

This disc failed to funtion

Did not work

Noise Level14%−0.06

A bit noisy

Noisy

Not that loud

Storage Capacity6%+0.31

the data cannot be mounted or read

Not the advertised capacity

That's 10% short of the stated capacity

Connectivity-Overall5%−0.02

Disconnects during use

Disconnects all the time

Disconnects when in use

Love

Value For Money17%+1.14

Worth the money

Good value for money

Good Value

Quality-Overall11%+0.70

Good product, exactly what I needed

The build quality feels very solid

Good quality

Storage Capacity9%+0.31

loads of storage space

lots of space

Good Storage

Advertised Vs Actual Product8%+0.23

Works just as you would expect

So far does the job

Just what I needed

Assembly/Installation8%+0.40

SIMPLE TO SET UP

Easy to install

Easy to setup

Return

2.6% Return rate 11% Fixable by listing

Functionality-Overall26%▇█▆▇▆█

immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken

This disc failed to funtion

Did not work

Compatibility-Overall22%▅█▇██▇
Defective Material/Parts8%█▆▆█▇▅
Noise Level8%█▆▇▇▅▅

A bit noisy

Noisy

Not that loud

Size-Overall7%▅▄█▅▆▇

FAQ

Common Western Digital questions

Answered from the same tracked data.