Wd Purple

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-33.0%

Conversion, latest week

1.7%

Market size, estimated

£191Ka year

Peak month

January1.6× the quietest month

Top search term

4tb hdd79K searches a year

Listings sell for £102.21 on average, from £73.53 to £151.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £102.21 that is £0 to £10K a year per listing.

Average price

£102.21above the $15 to $100 sweet spot

Price range

£73.53–£151.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£10K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #15 within Data Storage. It carries 29,187 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

4.8%

Average rank

#15in Data Storage

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

29,187per listing

Listings tracked

14

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

65 months