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Wd Black

Fail

The top 5 brands take 100% of clicks, so Wd Black is a Fail.

Flapen Score
26
26 / 100
Ranks 975 of 1,028 Computers & Accessories niches · −16 vs the category median of 42
Market size
£52K/yr61K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
65%top-5 click share · 4 brands · 302 sellers

Flapen Score

Wd Black against its category

The dotted line is the Computers & Accessories average. Past it, Wd Black is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wd Black 61K times last year and spent an estimated £52K. All 4 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.7%
Market size, estimated
£52Ka year
Top search term
wd black25K searches a year

02 · Price

A sale here is worth £122.21.

Listings sell for £122.21 on average, from £58.63 to £323.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £122.21 that is £0 to £12K a year per listing.

Average price
£122.21above the $15 to $100 sweet spot
Price range
£58.63–£323.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Data Storage. It carries 21,794 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#38in Data Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,794per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wd Black products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

302

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 95%

Open market

0%

  • SanDisk56%
  • Western Digital23%
  • WD_BLACK17%
  • WD5%
  • Open — no brand owns it (0%)

Search terms

Top Wd Black search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wd black25K/yr
  • wd ssd10K/yr
  • western digital ssd9K/yr
  • wd black ssd7K/yr
  • wd black 2tb4K/yr
  • wd_black3K/yr
  • wd ssd 2tb2K/yr

Reviews and returns

What reviews say buyers love and hate about Wd Black

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
14%of negative reviews mention “Value For Money”
2.0%of orders come back
“While it may seem a little pricey”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wd Black questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data