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Wd Black

Fail

The top 5 brands take 100% of clicks, so Wd Black is a Fail.

Flapen Score
26
26 / 100
Ranks 975 of 1,028 Computers & Accessories niches · −16 vs the category median of 42
Market size
£52K/yr61K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
65%top-5 click share · 4 brands · 302 sellers

Flapen Score

Wd Black against its category

The dotted line is the Computers & Accessories average. Past it, Wd Black is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wd Black 61K times last year and spent an estimated £52K. All 4 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.7%
Market size, estimated
£52Ka year
Top search term
wd black25K searches a year

02 · Price

A sale here is worth £122.21.

Listings sell for £122.21 on average, from £58.63 to £323.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £122.21 that is £0 to £12K a year per listing.

Average price
£122.21above the $15 to $100 sweet spot
Price range
£58.63–£323.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Data Storage. It carries 21,794 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#38in Data Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,794per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wd Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

302

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 95%

Open market

0%

  • SanDisk56%
  • Western Digital23%
  • WD_BLACK17%
  • WD5%
  • Open — no brand owns it (0%)

Search terms

Top Wd Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd black25K/yr
  • wd ssd10K/yr
  • western digital ssd9K/yr
  • wd black ssd7K/yr
  • wd black 2tb4K/yr
  • wd_black3K/yr
  • wd ssd 2tb2K/yr

Reviews and returns

What reviews say buyers love and hate about Wd Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+0.66

While it may seem a little pricey

Couple of downsides are obviously the price is pretty expensive

currently excessively overpriced

Durability12%−0.06

both failed within 6 months

Drive failure

were degraded within less than a week of use

Functionality-Overall9%−0.05

it's not recognised there either

then freezing my pc

After a few weeks this would not work properly

Advertised Vs Actual Product8%−0.04

falsely advertised

Devil in the details

If it wasn't for the False advertising this would be perfect

Computation Performance6%−0.02

with speed issues

the items slow without fast internet downloads

This thing is slow

Love

Value For Money18%+0.66

Good Value

good value

Worth every penny

Quality-Overall14%+0.96

Good quality and fast transportation

Great Price for great performance

Build quality is excellent

Storage Capacity9%+0.49

Excellent storage

LOADS of storage space

Storage

Advertised Vs Actual Product8%−0.04

Works as advertised

It just works

Did the job as expected

Data Transfer Speed6%+0.53

Fast read speed

The read and write is very quick

Very good speeds

Return

2.0% Return rate 10% Fixable by listing

Compatibility-Overall23%█▅▇▄▄▆
Functionality-Overall20%▅▇▇█▅▅

it's not recognised there either

then freezing my pc

After a few weeks this would not work properly

Defective Material/Parts8%▇▂▂█▅▇
Connectivity-Overall8%██▆▇▄▅

Haven't connected this yet

At times all explorer windows stop responding at once when this device is connected

Warning computer could not see this item when connected

Value For Money6%▁█▆▃▇▃

While it may seem a little pricey

Couple of downsides are obviously the price is pretty expensive

currently excessively overpriced

FAQ

Common Wd Black questions

Answered from the same tracked data.