Is vpn router profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (42/100).

How competitive is the vpn router niche?

7 brands and 160 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in vpn router?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Signal Strength. The return rate is 6.7% — above our launch gate.

When does demand for vpn router peak?

Demand peaks in Mar–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the vpn router niche?

Listings span £14.85–£138.85; the average listing price is £54.99 (sweet spot $15–$100). The average incumbent carries 10,527 reviews — the moat a new listing must climb.

vpn router

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£54.99

avg listing price — sweet spot $15–$100

Market size

Great£1.1M

£1.1M/yr · 1.2M searches

Price range

Good£14.85–£138.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,527.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, vpn router is a £1.1M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Jun. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

vpn router market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £825K–£1.1M; units × avg price
Conversion rate: 1.6%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

160

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

TP-Link77%
GL.iNet9%
eero5%
MERCUSYS4%
ASUS2%
Tenda1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top vpn router search terms

router350K/yr -11.7%1.1% conv.
wifi router245K/yr -7.2%1.4% conv.
routers162K/yr +0.0%0.2% conv.
tp link router84K/yr -2.0%2.7% conv.
wifi 6 router47K/yr -19.2%1.2% conv.
wireless router33K/yr -6.9%1.4% conv.
gaming router39K/yr -20.2%0.5% conv.
vpn router40K/yr -20.4%0.9% conv.
internet router33K/yr -16.6%1.0% conv.
gl.inet22K/yr -8.2%1.6% conv.

All search terms

Top vpn router products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link Archer AX18 WiFi 6 Router - AX1500 Mbps Gigabit Ethernet VPN Server Easy Setup WPA3 Cybersecurity Gaming Router for Xbox/PS4/Steam

TP-Link£32.444.4★8,439 rev

TP-Link Archer C6 Router WiFi AC1200Mbps WiFi Router Gigabit Ethernet Ports VPN Router Server Easy Setup Internet Booster Routers WiFi Booster WPA3 Gaming Xbox PS4 Steam Easy Setup EasyMesh

TP-Link£29.654.5★15,962 rev

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup

TP-Link£50.154.4★11,302 rev

TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh

TP-Link£56.834.3★8,030 rev

TP-Link TL-WR841N 300 Mbps Wireless N Speed WiFi Router Compatible with IPv6 Supports IGMP Proxy/Snooping Bridge and Tag VLAN To Optimize IPTV Streaming Easy Setup WPS Button

TP-Link£16.154.4★79,165 rev

Newest

by launch date

TP-Link Archer AXE75 AXE5400Mbps WiFi 6E Router Tri-Band Gigabit Ethernet Ports USB 3.0 WiFi Booster 512MB RAM OneMesh WPA3 Ideal for Gaming HomeShield Compatible with Alexa

TP-Link£82.654,120 rev

1mo ago

GL.iNet GL-MT3600BE (Beryl 7) Portable Travel Router Pocket Wi-Fi 7 Wireless 2.5G Router Mini Portable VPN Routers WiFi for Car Travel Public Computer Routers Business Mobile/RV/Cruise/Plane

GL.iNet£89.92371 rev

5mo ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup

TP-Link£50.1511,302 rev

8mo ago

GL.iNet GL-BE3600 (Slate 7) Portable Travel Router Pocket Dual-Band Wi-Fi 7 2.5G Router Wireless Access Point VPN Mobile Wifi Routers Abroad for Modem Mini Routers Suitable for Hotel Business

GL.iNet£106.611,345 rev

1y ago

Amazon eero 7 dual-band mesh Wi-Fi 7 router (newest model) Supports internet plans up to 2.5 Gbps Coverage up to 190 m 1-pack

eero£124.07196 rev

1y ago

What buyers say about vpn router

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall20%

“Easy to connect to”

Assembly/Installation13%

“Easy to configure”

Value For Money11%

“Good value for money”

Quality-Overall9%

“Excellent Product”

Signal Strength7%

“Strong signal”

Ease Of Use5%

“Very easy to use”

Data Transfer Speed5%

“delivers consistent speeds”

Compatibility-Overall3%

“compatibility is good”

Portability3%

“Awesome portable booster perfect for our needs”

Advertised Vs Actual Product2%

“Exactly as described”

What buyers complain about

Connectivity-Overall23%

“Does not connect”

Functionality-Overall7%

“Didn't work”

Signal Strength5%

“poor signal & kept dropping out if you did get one”

Assembly/Installation4%

“takes a while to install”

Quality-Overall4%

“Incredibly poor performance”

Advertised Vs Actual Product4%

“Marketing scam”

Data Transfer Speed3%

“Low, very low speed as an AP”

Instructions/User Manual/Troubleshooting3%

“I can see why these get sent back a lot the instructions it isn't that good”

Durability3%

“Broke within 3 weeks”

Software/Application2%

“User unfriendly app”

Top return reasons

Connectivity-Overall36%

Functionality-Overall18%

Compatibility-Overall16%

Signal Strength5%

Range4%

Defective Material/Parts3%