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Vpn Router

Fail

The top 5 brands take 98% of clicks, so Vpn Router is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£1.1M/yr1.2M searches / yr
90-day growth
-9.3%search demand this quarter
Competition
58%top-5 click share · 7 brands · 160 sellers

Flapen Score

Vpn Router against its category

The dotted line is the Computers & Accessories average. Past it, Vpn Router is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vpn Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vpn Router 1.2M times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Mar–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.6%
Market size, estimated
£1.1Ma year
Peak month
March2.0× the quietest month
Top search term
router350K searches a year

02 · Price

A sale here is worth £54.99.

Listings sell for £54.99 on average, from £14.85 to £138.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £54.99 that is £27K to £41K a year per listing.

Average price
£54.99inside the $15 to $100 sweet spot
Price range
£14.85–£138.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£27K–£41K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Networking Devices. It carries 10,527 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Networking Devices
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,527per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Vpn Router products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£110K£220K£330K£440K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

160

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

1%

  • TP-Link77%
  • GL.iNet9%
  • eero5%
  • MERCUSYS4%
  • ASUS2%
  • Tenda1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vpn Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Vpn Router search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • router350K/yr
  • wifi router245K/yr
  • routers162K/yr
  • tp link router84K/yr
  • wifi 6 router47K/yr
  • wireless router33K/yr
  • gaming router39K/yr
  • vpn router40K/yr
  • internet router33K/yr
  • gl.inet22K/yr

Reviews and returns

What reviews say buyers love and hate about Vpn Router

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall23%−0.05

Does not connect

But just wouldn't connect properly

frequent disconnects

Functionality-Overall7%−0.12

Didn't work

It ain't converting it to performance

couldnt get it to power on at all

Signal Strength5%+0.09

poor signal & kept dropping out if you did get one

it was be unable to reach with no signal

now looses signal strength

Assembly/Installation4%+1.24

takes a while to install

Set up is a nightmare

Not so easy to set up

Quality-Overall4%+0.27

Incredibly poor performance

Poor quality

Immediately a much less quality product - actually cheap plastic and unimpressive

Love

Connectivity-Overall20%−0.05

Easy to connect to

smooth connectivity

Fast connectivity

Assembly/Installation13%+1.24

Easy to configure

Easy to install

Easy to set up

Value For Money11%+1.31

Good value for money

Cost effective

not expensive

Quality-Overall9%+0.27

Excellent Product

Build quality feels solid, and it looks modern and well designed

It looks well made

Signal Strength7%+0.09

Strong signal

Good signal strength

pickup signal very good

Return

6.7% Return rate 2% Fixable by listing

Connectivity-Overall36%██▇▇▇▇

Does not connect

But just wouldn't connect properly

frequent disconnects

Functionality-Overall18%▇▆▇██▇

Didn't work

It ain't converting it to performance

couldnt get it to power on at all

Compatibility-Overall16%▆▆██▇▇
Signal Strength5%▆█▅▆▆▅

poor signal & kept dropping out if you did get one

it was be unable to reach with no signal

now looses signal strength

Range4%██▆▆▄▅

FAQ

Common Vpn Router questions

Answered from the same tracked data.