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Vinyl Sleeves

Fail

The top 5 brands take 97% of clicks, so Vinyl Sleeves is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£195K/yr193K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
73%top-5 click share · 7 brands · 10 sellers

Flapen Score

Vinyl Sleeves against its category

The dotted line is the Computers & Accessories average. Past it, Vinyl Sleeves is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinyl Sleeves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vinyl Sleeves 193K times last year and spent an estimated £195K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
8.4%
Market size, estimated
£195Ka year
Peak month
January2.7× the quietest month
Top search term
vinyl sleeves53K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £6.65 to £17.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £12.09 that is £9K to £12K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£6.65–£17.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #18 within Media Storage Sleeves. It carries 3,508 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#18in Media Storage Sleeves
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,508per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vinyl Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

1%

  • SPINCARE46%
  • POJSIO23%
  • GPXIIZ18%
  • KMKOII7%
  • Panmer4%
  • Claev1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vinyl Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Vinyl Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl sleeves53K/yr
  • record sleeves26K/yr
  • vinyl record sleeves18K/yr
  • record sleeves 12 inch14K/yr
  • vinyl covers13K/yr
  • vinyl outer sleeves6K/yr
  • vinyl protective sleeves8K/yr
  • album covers7K/yr
  • vinyl sleeve5K/yr
  • 12 inch vinyl sleeves4K/yr

Reviews and returns

What reviews say buyers love and hate about Vinyl Sleeves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.05

The sleeves are a bit big

a bit big

Not a good fit and cheap

Thickness19%−0.09

Not that thick

Not thick plastic

Weak, thin, so they split very easily

Strength14%−0.06

flimsiness of these

Plastic was really flimsy

Flimsy

Quality-Overall11%+3.28

Ok, not as good as others that are sold on Amazon

Quality is awful

These are rather crap

Thin3%−0.02

Very thin not what expected

Love

Quality-Overall43%+3.28

Excellent quality and arrived on time

Good quality covers

Amazing quality

Value For Money11%+0.24

Value for money

Good product for the price

Good value for money

Size-Overall10%−0.05

covers fit perfectly

Fits perfectly

fit all records

Advertised Vs Actual Product7%+0.25

Great just what I needed

Did the job

Just as described

Material Quality6%+0.37

The material feels like a decent quality polyethylene — sturdy enough to protect records

High quality substantial plastic which will accommodate double albums nicely

Great fir vinyl

Return

0.5% Return rate 40% Fixable by listing

Size-Overall31%▆▄▆█▃█

The sleeves are a bit big

a bit big

Not a good fit and cheap

Thin18%▅▇▅▂█▃

Very thin not what expected

Quality-Overall10%▁█▁▅▂▁

Ok, not as good as others that are sold on Amazon

Quality is awful

These are rather crap

Material Quality7%▁▁▅█▅▅
Advertised Vs Actual Product6%▄█▁▆▆▇

far from crystal clear like advertised

FAQ

Common Vinyl Sleeves questions

Answered from the same tracked data.