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Usb to Lightning Cable

Fail

Shoppers spend only $59K a year here, so Usb to Lightning Cable is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£59K/yr57K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
59%top-5 click share · 9 brands · 16 sellers

Flapen Score

Usb to Lightning Cable against its category

The dotted line is the Computers & Accessories average. Past it, Usb to Lightning Cable is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb to Lightning Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb to Lightning Cable 57K times last year and spent an estimated £59K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
11.4%
Market size, estimated
£59Ka year
Peak month
December8.5× the quietest month
Top search term
apple cable34K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £3.48 to £22.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.11 that is £2K to £5K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£3.48–£22.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #22 within Cables & Accessories. It carries 10,570 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#22in Cables & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,570per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Usb to Lightning Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Apple54%
  • JJCALL17%
  • Aioneus10%
  • Osecet5%
  • BSTOEM5%
  • TUMABER4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Usb to Lightning Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Usb to Lightning Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple cable34K/yr
  • apple leads for charging6K/yr
  • apple charger wire5K/yr
  • apple iphone cable5K/yr
  • apple charging lead4K/yr
  • apple iphone 14 charger cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Usb to Lightning Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging34%−0.13

Extremely slow charging

Doesn't Charge

Did not charge

Durability29%−0.28

broke quickly

Didnt last

Breaks easily

Quality-Overall9%+1.75

Bad quality

Expensive poor quality product - does not last

Rubbish quality

Functionality-Overall8%−0.07

works very badly

Did not work

Performance is not adequate

Connectivity-Overall2%−0.01

Loose connection

do not connect properly

Connection weak

Love

Charging27%−0.13

Fast Charger

Great charger

Charges fast

Quality-Overall25%+1.75

Excellent product exactly as described

Amazing quality

Good quality kit

Value For Money14%+1.20

Good Value

Excellent value

Great Value

Advertised Vs Actual Product13%+1.05

As advertised

Works as promised

As described

Efficiency5%+0.41

it worked well

It works ok

Efficient

Return

0.8% Return rate 14% Fixable by listing

Charging36%██▇██▇

Extremely slow charging

Doesn't Charge

Did not charge

Compatibility-Overall16%▆▇█▇█▇

Not compatible

no sync

Not seen as compatible with apple

Functionality-Overall14%█▇█▇█▇

works very badly

Did not work

Performance is not adequate

Size-Overall12%▆▆█▇▇█

Sizing is a tad off

Too long for me really

Didn't fit

Connectivity-Overall6%▆▇██▇█

Loose connection

do not connect properly

Connection weak

FAQ

Common Usb to Lightning Cable questions

Answered from the same tracked data.