Skip to content

Usb to Lightning Cable

Fail

Shoppers spend an estimated $59K a year here, so Usb to Lightning Cable is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£59K/yr57K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
59%top-5 click share · 9 brands · 16 sellers

Flapen Score

Usb to Lightning Cable against its category

The dotted line is the Computers & Accessories average. Past it, Usb to Lightning Cable is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb to Lightning Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb to Lightning Cable 57K times last year and spent an estimated £59K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
11.4%
Market size, estimated
£59Ka year
Peak month
December8.5× the quietest month
Top search term
apple cable34K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £3.48 to £22.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.11 that is £2K to £5K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£3.48–£22.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #22 within Cables & Accessories. It carries 10,570 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#22in Cables & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,570per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Usb to Lightning Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

4%

  • Apple54%
  • JJCALL17%
  • Aioneus10%
  • Osecet5%
  • BSTOEM5%
  • TUMABER4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Usb to Lightning Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Usb to Lightning Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • apple cable34K/yr
  • apple leads for charging6K/yr
  • apple charger wire5K/yr
  • apple iphone cable5K/yr
  • apple charging lead4K/yr
  • apple iphone 14 charger cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Usb to Lightning Cable

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Charging”
34%of negative reviews mention “Charging”
0.8%of orders come back
“Extremely slow charging”
A buyer, on “Charging”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Usb to Lightning Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data