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Usb Stick

Maybe

Returns run at only 0.7% of orders. But the average product has 74,311 reviews to catch up to, so Usb Stick is a Maybe.

Flapen Score
52
52 / 100
Top 14% of 1,028 Computers & Accessories niches · +10 vs the category median of 42
Market size
£3.6M/yr4.0M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
61%top-5 click share · 9 brands · 165 sellers

Flapen Score

Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, Usb Stick is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb Stick 4.0M times last year and spent an estimated £3.6M. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
8.4%
Market size, estimated
£3.6Ma year
Peak month
October1.4× the quietest month
Top search term
usb stick1.4M searches a year

02 · Price

A sale here is worth £10.87.

Listings sell for £10.87 on average, from £5.14 to £23.69. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £10.87 that is £109K to £136K a year per listing.

Average price
£10.87under the $15 to $100 sweet spot
Price range
£5.14–£23.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£109K–£136K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Data Storage. It carries 74,311 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Data Storage
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
74,311per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Usb Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£360K£721K£1.1M£1.4M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

165

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

7%

  • SanDisk49%
  • Netac15%
  • ENUODA11%
  • SIMMAX8%
  • Kingston8%
  • Amazon Basics3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Usb Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb stick1.4M/yr
  • memory stick594K/yr
  • usb421K/yr
  • flash drive233K/yr
  • usb drive205K/yr
  • usb memory stick209K/yr
  • usb flash drive177K/yr
  • usb flash drives136K/yr
  • sandisk usb stick123K/yr
  • 64gb usb stick70K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.12

broke very quickly

Rubbish and breaks after one use

Definitely not durable

Functionality-Overall14%−0.11

Non-Functional

it doesn't work properly

DOESNT WORK

Data Transfer Speed10%−0.03

a bit slow on the data transfer

Very slow data transfer speeds, <20mb/s

one has very slow transfer speeds

Storage Capacity9%−0.02

Not the capacity it says

small storage

Didnt work and seemed not to have the capacity

Quality-Overall7%+0.93

Sadly not a reliable or quality product

Poor Quality

Garbage

Love

Value For Money19%+1.78

Cost effective

Excellent value for money

Good value for money

Quality-Overall18%+0.93

Solid build quality

Excellent product

Seems like a good quality little device

Advertised Vs Actual Product15%+1.07

As advertised

Exactly as advertised

Works as expected

Data Transfer Speed10%−0.03

Quick data transfer

Excellent transfer speed

Great transfer speeds

Storage Capacity8%−0.02

Great capacity - works well

plenty of storage

Adequate capacity

Return

0.7% Return rate 17% Fixable by listing

Functionality-Overall28%▇▇█▇▇▇

Non-Functional

it doesn't work properly

DOESNT WORK

Compatibility-Overall19%▆▇▇██▆

it is not compatable with either system

Regarding compatibility, neither state specific iPhone models

No compatibility with MacOs

Size-Overall12%▅▇▆▆██

Not fit for purpose

They are a little loose

Small in size

Storage Capacity8%▆▅▆▇▆█

Not the capacity it says

small storage

Didnt work and seemed not to have the capacity

Connectivity-Overall6%█▆▆▆▃▆

FAQ

Common Usb Stick questions

Answered from the same tracked data.