Is usb stick profitable to sell on Amazon United Kingdom?

The niche generates £3.6M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the usb stick niche?

9 brands and 165 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in usb stick?

Top complaints mined from reviews: Durability, Functionality-Overall, Data Transfer Speed. The return rate is 0.7%.

When does demand for usb stick peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the usb stick niche?

Listings span £5.14–£23.69; the average listing price is £10.87 (sweet spot $15–$100). The average incumbent carries 74,311 reviews — the moat a new listing must climb.

usb stick

Worth a look

Shows low returns (0.7%), but a deep review moat (74,311 avg reviews) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible£3.6M

£3.6M/yr · 4.0M searches

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.14–£23.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.87

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Review moat

Bad74,311.35

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, usb stick is a £3.6M/yr Amazon United Kingdom market (4.0M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

usb stick market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: £3.3M–£4.3M; units × avg price
Conversion rate: 8.4%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

165

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

SanDisk49%
Netac15%
ENUODA11%
SIMMAX8%
Kingston8%
Amazon Basics3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top usb stick search terms

usb stick1.4M/yr -10.5%6.3% conv.
memory stick594K/yr -9.1%6.7% conv.
usb421K/yr -8.4%5.0% conv.
flash drive233K/yr -14.3%3.4% conv.
usb drive205K/yr -12.4%5.1% conv.
usb memory stick209K/yr -19.3%5.5% conv.
usb flash drive177K/yr -17.1%3.4% conv.
usb flash drives136K/yr -23.8%1.4% conv.
sandisk usb stick123K/yr -15.7%5.0% conv.
64gb usb stick70K/yr -15.0%6.8% conv.

All search terms

Top usb stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SanDisk 128GB Ultra Flair USB 3.0 Flash Drive USB stick Memory stick with transfer speeds up to 150 MB/s Password protection Durable Sleek Metal Casing Silver/Black

SanDisk£12.274.6★193,552 rev

Netac 64GB USB 2.0 Flash Drive Swivel Design Memory Sticks Pen Drive Usb Sticks for Data Storage Zip Drive and jump Drive with LED Light

Netac£5.954.4★7,587 rev

ENUODA 16GB USB Stick 1 Pack Memory Stick USB 2.0 Flash Drives Swivel Design Pen Drive for Data Storage Thumb Drive with LED Light (Black)

ENUODA£5.974.3★17,328 rev

SanDisk 64 GB Cruzer Blade USB 2.0 Flash Drive - Black

SanDisk£7.764.6★285,481 rev

SIMMAX 32GB Memory Stick USB 2.0 Flash Drives Swivel Thumb Drive Pen Drive (32GB Purple)

SIMMAX£5.624.4★18,004 rev

Newest

by launch date

ENUODA 16GB USB Stick 1 Pack Memory Stick USB 2.0 Flash Drives Swivel Design Pen Drive for Data Storage Thumb Drive with LED Light (Black)

ENUODA£5.9717,328 rev

4mo ago

Amazon Basics USB Flash Drive Thumb Drive Memory Stick with USB C and USB A Dual Ports 128GB Champagne Silver

Amazon Basics£11.794,206 rev

10mo ago

OSCOO 32GB USB Flash Drive USB 3.1 Gen 1 Dual USB-C & USB-A Memory Stick Portable Thumb Drive for iPhone 15/16/17 Mac Android Phones Tablets Laptops Mac Windows - Photo & Video Backup

OSCOO£11.09544 rev

1y ago

Amazon Basics 128 GB USB 3.1 Flash Drive Read Speed up to 130 MB/s Black

Amazon Basics£11.2223,863 rev

3y ago

Kingston DataTraveler Exodia M USB 3.2 Gen 1 DTXM/64GB - with Moving Cap (Black + Blue)

Kingston£6.3026,362 rev

4y ago

What buyers say about usb stick

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Cost effective”

Quality-Overall18%

“Solid build quality”

Advertised Vs Actual Product15%

“As advertised”

Data Transfer Speed10%

“Quick data transfer”

Storage Capacity8%

“Great capacity - works well”

Ease Of Use5%

“Easy to use”

Size-Overall3%

“nice small size”

Design-Overall3%

“Nice design”

Socket/Port/Plug2%

“Useful having USB-A and C ports”

Durability2%

“Very durable too”

What buyers complain about

Durability18%

“broke very quickly”

Functionality-Overall14%

“Non-Functional”

Data Transfer Speed10%

“a bit slow on the data transfer”

Storage Capacity9%

“Not the capacity it says”

Quality-Overall7%

“Sadly not a reliable or quality product”

Size-Overall7%

“Not fit for purpose”

Computation Performance3%

“Not the fastest”

Software/Application3%

“software not easy to download”

Heating3%

“I presume it overheated and internally failed”

Compatibility-Overall2%

“it is not compatable with either system”

Top return reasons

Functionality-Overall28%

Compatibility-Overall19%

Size-Overall12%

Storage Capacity8%

Connectivity-Overall6%

Defective Material/Parts6%

Advertised Vs Actual Product3%

Data Transfer Speed3%