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Usb Stick

Maybe

An estimated 0.7% of orders come back. But the average product has 74,311 reviews to catch up to, so Usb Stick is a Maybe.

Flapen Score
52
52 / 100
Top 14% of 1,028 Computers & Accessories niches · +10 vs the category median of 42
Market size
£3.6M/yr4.0M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
61%top-5 click share · 9 brands · 165 sellers

Flapen Score

Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, Usb Stick is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb Stick 4.0M times last year and spent an estimated £3.6M. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
8.4%
Market size, estimated
£3.6Ma year
Peak month
October1.4× the quietest month
Top search term
usb stick1.4M searches a year

02 · Price

A sale here is worth £10.87.

Listings sell for £10.87 on average, from £5.14 to £23.69. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £10.87 that is £109K to £136K a year per listing.

Average price
£10.87under the $15 to $100 sweet spot
Price range
£5.14–£23.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£109K–£136K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Data Storage. It carries 74,311 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Data Storage
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
74,311per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Usb Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£360K£721K£1.1M£1.4M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

165

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 96%

Open market

7%

  • SanDisk49%
  • Netac15%
  • ENUODA11%
  • SIMMAX8%
  • Kingston8%
  • Amazon Basics3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Usb Stick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • usb stick1.4M/yr
  • memory stick594K/yr
  • usb421K/yr
  • flash drive233K/yr
  • usb drive205K/yr
  • usb memory stick209K/yr
  • usb flash drive177K/yr
  • usb flash drives136K/yr
  • sandisk usb stick123K/yr
  • 64gb usb stick70K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Stick

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
0.7%of orders come back
“broke very quickly”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Usb Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data