usb cable
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.34–$8.35) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 463K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Review moat
Bad28,334.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.34–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, usb cable is a £158K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
usb cable market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £144K–£173K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.5%
- Avg brand age
- 36 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
46
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
40%
Top 20: 82%
Open market
40%
- Anker19%
- INIU17%
- Aioneus8%
- OURWORTL7%
- XGMATT6%
- GIANAC4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Mar, Jun, Jul · busiest ÷ quietest = 2.0×
Top usb cable search terms
- usb cable164K/yr
- usb cables108K/yr
- usb charger cable69K/yr
- phone cable26K/yr
- usb charging cable24K/yr
- usb lead22K/yr
- usb leads10K/yr
- usb phone charger cable6K/yr
- mobile phone cables & adapters6K/yr
- 2m charging cable4K/yr
Top usb cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anker USB C Charger Cable 2-Pack 3 ft (0.9 m) USB to USB C Cable USB A to USB C Braided Phone Charger Cable for iPhone 17/16/15 iPad Pro Samsung Galaxy MacBook Pro and More
Anker£4.894.6★148,565 rev
![INIU USB C Charger Cable [3 Pack 0.5+2+2m] USB A to USB C 3.1A Fast Charging Braided Phone Charger Type C Cable for iPhone 17 16 15 Pro Max Samsung Galaxy S26 S25 S24 PS5 Huawei Pixel 10 etc.](https://m.media-amazon.com/images/I/41r5kKdwFiL.jpg)
INIU USB C Charger Cable [3 Pack 0.5+2+2m] USB A to USB C 3.1A Fast Charging Braided Phone Charger Type C Cable for iPhone 17 16 15 Pro Max Samsung Galaxy S26 S25 S24 PS5 Huawei Pixel 10 etc.
INIU£6.474.5★84,281 rev
INIU USB C Charger Cable 2m Type C Cable Fast Charging Braided USB A to USB-C Phone Charger Cable USBC for iPhone 17 16 15 Pro Max Samsung Galaxy S25 S24 Ultra Pixel 10 iPad Air Switch Steam etc.
INIU£3.774.5★84,281 rev
Multi Charging Cable 2 Packs 3A 3 in 1 Charging Cord 1.25M Nylon Braided Multiple USB Cable with iP Micro USB Type C Port for iPhone Samsung PS4 Tablet Xiaomi and MoreBlack+Sliver
OURWORTL£6.124.4★897 rev
XGMATT USB 3.0 Cable 1M USB A to Data Braided 5Gbps High Speed Transfer Type Male Lead Compatible with Blu-ray Printer Camera External Hard Drive Consoles Fan Cooler Blue
XGMATT£3.424.6★1,517 rev
Newest
by launch date
USB C Charger Cable USB A to USB C Cable 2Pack 1M+2M Type C Cable Fast Charging Phone Charger Lead for iPhone 17 16 15/Air/Plus/Pro/Pro Max for Samsung Galaxy S25 S24 S21 S9 Note 10 9 8 (white)
BSTOEM£6.289,236 rev
Multi Charging Cable 2 Packs 3A 3 in 1 Charging Cord 1.25M Nylon Braided Multiple USB Cable with iP Micro USB Type C Port for iPhone Samsung PS4 Tablet Xiaomi and MoreBlack+Sliver
OURWORTL£6.12897 rev
USB C Charger Cable 2 Pack 1M+2M USB A to USBC Cable Type C Charger Fast Charging Phone Charger Lead for iPhone 17 16 15 Pro Max Plus Air Samsung Galaxy S25 S24 Ultra Google Pixel for iPad Air
LCOGPDOY£4.901,532 rev
Aioneus iPhone Charger Cable 2M MFi Certified Lightning Cable Fast Charging iPhone Charger Nylon USB iphone Charging Cable Lead for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad
Aioneus£3.4813,792 rev
USB C Charger Cable 3M 3Pack Extra Long USB to USB C Fast Charging Cable Braided 3A USB Type C Lead Fast Charge Compatible with Samsung Galaxy S21 S22 Plus S23 S20 S10 A54 A21s A20e Xperia PS5 Switch
DRLIPEW£6.463,196 rev
Trending
90-day click momentumUSB C Charger Cable USB A to USB C Cable 2Pack 1M+2M Type C Cable Fast Charging Phone Charger Lead for iPhone 17 16 15/Air/Plus/Pro/Pro Max for Samsung Galaxy S25 S24 S21 S9 Note 10 9 8 (white)
BSTOEM£6.284.5★
RAVIAD USB C Charger Cable 4Pack 0.5M+1M+2M+3M Type C Charger Fast Charging 3A Nylon Braided USB C Cable for iPhone 16/15 Plus Pro Max Samsung Galaxy S24/S23/S22 Huawei P40/P30 Google Pixel
RAVIAD£6.554.5★
Multi Charging Cable 2 Packs 3A 3 in 1 Charging Cord 1.25M Nylon Braided Multiple USB Cable with iP Micro USB Type C Port for iPhone Samsung PS4 Tablet Xiaomi and MoreBlack+Sliver
OURWORTL£6.124.4★
INIU USB C Charger Cable [3 Pack 0.5+2+2m] USB A to USB C 3.1A Fast Charging Braided Phone Charger Type C Cable for iPhone 17 16 15 Pro Max Samsung Galaxy S26 S25 S24 PS5 Huawei Pixel 10 etc.
INIU£6.474.5★
3Pack 2M iPhone Charger Cable Long iPhone Charging Cable MFi Certified Lightning Cable Fast Charging Cord Braided i Phone Charger Lead USB Cord for Phone 14 13 12 11 Pro Max XS XR 8 7 6 SE iPad
Aioneus£5.904.5★
What buyers say about usb cable
What buyers praise and complain about, mined from review topics.What buyers love
“Charges fast”
“Amazing quality”
“Decent price”
“Does the job”
“Looks strong”
“durable item”
“Work really well”
“Not hard wearing”
“this says its compatible and it IS”
“Beautiful colours”
What buyers complain about
“Doesn't Charge”
“Break easily”
“Reduced quality”
“It never worked”
“Poor connection”
“Not seen as compatible with apple”
“False advertisement”
“Faulty product”
“it is too complicated for the price”
“Too short”
Top return reasons
Common questions
- Is usb cable profitable to sell on Amazon United Kingdom?
- The niche generates £158K/yr across 43 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the usb cable niche?
- 31 brands and 46 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in usb cable?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.6%.
- When does demand for usb cable peak?
- Demand peaks in Mar–Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the usb cable niche?
- Listings span £3.34–£8.35; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 28,335 reviews — the moat a new listing must climb.