Is usb c to lightning cable profitable to sell on Amazon United Kingdom?

The niche generates £681K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the usb c to lightning cable niche?

17 brands and 26 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in usb c to lightning cable?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.2%.

When does demand for usb c to lightning cable peak?

Demand peaks in Sep; the busiest month runs 1.5× the quietest.

What does it cost to enter the usb c to lightning cable niche?

Listings span £3.12–£12.83; the average listing price is £6.10 (sweet spot $15–$100). The average incumbent carries 8,895 reviews — the moat a new listing must climb.

usb c to lightning cable

Worth a look

Shows searches that convert (11.8% search→purchase), but prices mostly outside the sweet spot ($3.12–$12.83) keeps it on the watch list.

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Good£681K

£681K/yr · 949K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,894.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.10

avg listing price — sweet spot $15–$100

Price range

Bad£3.12–£12.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, usb c to lightning cable is a £681K/yr Amazon United Kingdom market (949K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

usb c to lightning cable market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: £610K–£763K; units × avg price
Conversion rate: 11.8%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 4.7%
Avg brand age: 30 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

24%

RAVIAD17%
Nebite16%
BSTOEM13%
JJCALL13%
Ofuca9%
YEONPHOM8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.5×

Open Trend

Top usb c to lightning cable search terms

usb c to lightning cable398K/yr +5.5%9.9% conv.
usbc to lightning cable178K/yr +2.1%11.4% conv.
lightning cable usb c52K/yr +34.3%9.4% conv.
usb c lightning cable40K/yr +5.4%9.6% conv.
type c to lightning cable36K/yr +13.7%8.0% conv.
usb c to lightning31K/yr +1.8%7.2% conv.
usb-c to lightning cable27K/yr +16.6%8.9% conv.
lightning to usb c cable26K/yr -10.5%10.2% conv.
lightning to usb c22K/yr +1.7%4.6% conv.
usb c to iphone cable21K/yr -11.6%14.1% conv.

All search terms

Top usb c to lightning cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

USB C to Lightning Cable 1M+1.8M [Apple MFi Certified] Fast USB C iPhone Charger Cable 2Pack 3FT+6FT Lightning to Type C Cable for iPhone 14 Pro Max 13 12 11 X XS XR Plus

Nebite£5.764.3★5,101 rev

USB C to Lightning Cable 2Pack 1M +2M MFi Certified Fast Charging USB C iPhone Charger Cable Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightning Cable

BSTOEM£5.594.2★32,136 rev

RAVIAD USB C to Lightning Cable 1M [MFi Certified] iPhone Fast Charger Cable Nylon PD Fast Charging USB C Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max Mini X XS XR 8 7Plus - Grey

RAVIAD£4.124.4★16,236 rev

USB C to Lightning Cable 1M [Apple MFi Certified] iPhone Fast Charger Cable USB-C Charging Cord for iPhone 13/12/12 PRO Max/12 Mini/11/11PRO/XS/Max/XR/X/8/8Plus/iPad

JJCALL£4.954.3★12,058 rev

USB C to Lightning Cable 2M 2Pack [Apple MFi Certified] Fast iPhone Charger Cable Lightning USB C iPhone Charging Cable 2M Long iPad Charger Cable Lead Wire for iPhone 14 Pro/13/12/11/XS Max/XR/X/8

YEONPHOM£6.234.5★334 rev

Newest

by launch date

USB C to Lightening Cable 2Pack 2M MFi Certified Fast Charging USBC i Phone Charger Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightening wire

TEYASI£6.18183 rev

7mo ago

USB C to Lightning Cable 2M 2Pack MFi Certified Apple iPhone Fast Charger Cable USB C Fast Charging Type C to Lightning Cable for Apple iPhone 14/14 Pro/14 Pro Max/13 Pro/13/12/12 Mini/11/XS/XR/8/SE

Tepow£5.53600 rev

10mo ago

USB C to Lightning Cable 2Pack 1M +2M MFi Certified Fast Charging USB C iPhone Charger Cable Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightning Cable

BSTOEM£5.5932,136 rev

10mo ago

RAVIAD USB C to Lightning Cable 1M [MFi Certified] iPhone Fast Charger Cable Power Delivery Nylon USB-C Charging Cord for iPhone 14/13/12/12 PRO Max/12 Mini/11/11PRO/XS/Max/XR/X/8/8Plus/iPad -White

RAVIAD£3.12853 rev

1y ago

USB C to Lightning Cable 2Pack 1M/3.3FT [Apple MFi Certified] iPhone Charger USB C PD Fast Lightning to Type C Cable for iPhone 14/13/12/11 Pro Max/14 Plus/13 12 Mini/XS/XR/X/8 Plus and more

NINGKPOW£4.992,706 rev

1y ago

What buyers say about usb c to lightning cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality arrived on time fair price”

Charging26%

“Great charger”

Advertised Vs Actual Product13%

“As described”

Value For Money11%

“Good value for money”

Efficiency4%

“Works great”

Strength3%

“Cable feels really sturdy”

Durability2%

“durable quality”

Connectivity-Overall2%

“Excellent connector cables”

Compatibility-Overall2%

“Appropriate length, compatible to my type c adapter”

Socket/Port/Plug1%

“port is clean”

What buyers complain about

Durability32%

“Broke easily”

Charging24%

“Does not fast charge”

Quality-Overall14%

“Bad Quality”

Functionality-Overall7%

“has basically never worked”

Size-Overall4%

“Short”

Connectivity-Overall3%

“Seems a loose connection”

Value For Money2%

“It's doubled in price now so it doesn't represent good value for money”

Defective Material/Parts2%

“Faulty items”

Strength1%

“Unreasonably Fragile”

Compatibility-Overall1%

“Doesnt work in my car”

Top return reasons

Charging35%

Functionality-Overall17%

Compatibility-Overall12%

Size-Overall11%

Connectivity-Overall7%

Defective Material/Parts5%

Socket/Port/Plug3%