Skip to content

Usb Adapter

Fail

Prices span $3.32–$14.86, mostly outside the sweet spot, so Usb Adapter is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£100K/yr226K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
54%top-5 click share · 16 brands · 30 sellers

Flapen Score

Usb Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Usb Adapter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb Adapter 226K times last year and spent an estimated £100K. The top 5 brands take 73% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
7.6%
Market size, estimated
£100Ka year
Peak month
January1.5× the quietest month
Top search term
usb adapter146K searches a year

02 · Price

A sale here is worth £5.78.

Listings sell for £5.78 on average, from £3.32 to £14.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.78 that is £3K to £4K a year per listing.

Average price
£5.78under the $15 to $100 sweet spot
Price range
£3.32–£14.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #15 within Adapters. It carries 20,101 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#15in Adapters
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,101per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Usb Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

23%

  • UGREEN31%
  • La Brodée15%
  • BASESAILOR11%
  • Anker9%
  • AXFEE6%
  • Omivine4%

Demand

Usb Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Usb Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb adapter146K/yr
  • usb connector20K/yr
  • usb adaptor18K/yr
  • usb adaptors11K/yr
  • usb adapters10K/yr
  • usb connectors adaptors8K/yr
  • usb a adapter6K/yr
  • adapter usb4K/yr
  • usb connectors3K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging19%−0.08

Slow charging

Doesn't charge very quickly

Not charging

Socket/Port/Plug10%−0.04

Issues with usb ports

Some ports stopped working

Port not working

Functionality-Overall10%−0.06

Stopped working

Did not work

No longer working

Connectivity-Overall9%−0.03

Unstable connection

cant connect at all

Constantly disconnects

Durability8%−0.04

Breaks

Not durable

Didn't last

Love

Quality-Overall19%+0.89

Amazing quality

Great build quality

The build quality is excellent

Advertised Vs Actual Product19%+1.54

Exactly as advertised

Works as expected

As advertised

Value For Money13%+1.07

Excellent value

Excellent Value

Fair price

Charging10%−0.08

Charges fast

Fast Charge

Great charging

Ease Of Use6%+0.54

Ease of use

Very handy

easy to carry around

Return

0.9% Return rate 8% Fixable by listing

Compatibility-Overall25%▇█▇▇█▇

For some unknown reason to me neither of the Anker adapters seem to work

Doesnt work well with Macbook

Either some ports are dead or it has compatibility issues

Functionality-Overall19%▇▆█▇▇▆

Stopped working

Did not work

No longer working

Connectivity-Overall13%▇▆▆█▇▆

Unstable connection

cant connect at all

Constantly disconnects

Charging12%▄▆▅▅▄█

Slow charging

Doesn't charge very quickly

Not charging

Socket/Port/Plug9%▇█▇██▇

Issues with usb ports

Some ports stopped working

Port not working

FAQ

Common Usb Adapter questions

Answered from the same tracked data.