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Usb a to Lightning Cable

Maybe

Returns run at only 0.8% of orders. But the average product has 27,034 reviews to catch up to, so Usb a to Lightning Cable is a Maybe.

Flapen Score
52
52 / 100
Top 14% of 1,028 Computers & Accessories niches · +10 vs the category median of 42
Market size
£208K/yr214K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
53%top-5 click share · 13 brands · 20 sellers

Flapen Score

Usb a to Lightning Cable against its category

The dotted line is the Computers & Accessories average. Past it, Usb a to Lightning Cable is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb a to Lightning Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb a to Lightning Cable 214K times last year and spent an estimated £208K. The top 5 brands take 69% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
12.0%
Market size, estimated
£208Ka year
Peak month
January1.4× the quietest month
Top search term
usb a to lightning cable44K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £3.44 to £22.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £8.05 that is £8K to £10K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£3.44–£22.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #17 within Cables & Accessories. It carries 27,034 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#17in Cables & Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,034per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Usb a to Lightning Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£62K£83K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

24%

  • Aioneus30%
  • JJCALL11%
  • BSTOEM11%
  • Apple9%
  • AINPOW8%
  • Yosou8%

Demand

Usb a to Lightning Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Usb a to Lightning Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb a to lightning cable44K/yr
  • apple charging cable31K/yr
  • usb to iphone cable22K/yr
  • lightning15K/yr
  • iphone 14 fast charger cable9K/yr
  • iphone 14 cable10K/yr
  • iphone 13 fast charger cable8K/yr
  • apple cables10K/yr
  • iphone 14 pro charger cable9K/yr
  • lightning to usb cable8K/yr

Reviews and returns

What reviews say buyers love and hate about Usb a to Lightning Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging35%−0.10

Extremely slow charging

Doesn't charge

Did not charge

Durability28%−0.22

broke quickly

Didnt last

Breaks easily

Quality-Overall9%+1.77

Absolutely low quality product

Rubbish quality

Bad Quality

Functionality-Overall8%−0.06

works very badly

Did not work

Performance is not adequate

Connectivity-Overall2%−0.01

Connection weak

do not connect properly

Keeps disconnecting

Love

Charging28%−0.10

Great Charger

Charges fast

Fast Charger

Quality-Overall24%+1.77

Amazing quality

Excellent product exactly as described

Good quality kit

Value For Money14%+1.20

Good Value

Great Value

Excellent value

Advertised Vs Actual Product13%+1.04

As advertised

As described

Works as promised

Efficiency4%+0.40

It works ok

it worked well

Works as it should

Return

0.8% Return rate 14% Fixable by listing

Charging39%██▇███

Extremely slow charging

Doesn't charge

Did not charge

Compatibility-Overall15%▆██▇█▇

Not compatible

Not seen as compatible with apple

no sync

Functionality-Overall13%█▇▇▇▇▇

works very badly

Did not work

Performance is not adequate

Size-Overall12%▆▆█▇▇█

Sizing is a tad off

Too long for me really

Doesnt fit

Connectivity-Overall6%▇▇▇█▇█

Connection weak

do not connect properly

Keeps disconnecting

FAQ

Common Usb a to Lightning Cable questions

Answered from the same tracked data.