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Usb 256gb

Fail

The average product has 78,382 reviews to catch up to, so Usb 256gb is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£79K/yr80K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
67%top-5 click share · 8 brands · 137 sellers

Flapen Score

Usb 256gb against its category

The dotted line is the Computers & Accessories average. Past it, Usb 256gb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb 256gb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb 256gb 80K times last year and spent an estimated £79K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.4%
Market size, estimated
£79Ka year
Peak month
November1.4× the quietest month
Top search term
256gb memory stick22K searches a year

02 · Price

A sale here is worth £18.20.

Listings sell for £18.20 on average, from £11.66 to £25.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.20 that is £5K to £9K a year per listing.

Average price
£18.20inside the $15 to $100 sweet spot
Price range
£11.66–£25.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #16 within Data Storage. It carries 78,382 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#16in Data Storage
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
78,382per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Usb 256gb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

137

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

3%

  • SanDisk71%
  • Kingston10%
  • Amazon Basics8%
  • Integral4%
  • Lexar3%
  • Dunear1%
  • Open — no brand owns it (2 brands, 3%)

Demand

Usb 256gb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Usb 256gb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 256gb memory stick22K/yr
  • 256 gb usb stick16K/yr
  • usb 256gb14K/yr
  • 256gb usb15K/yr
  • sandisk usb stick 256gb5K/yr
  • usb 2563K/yr
  • 250gb usb stick3K/yr
  • blink usb flash drive 256gb2K/yr
  • sandisk 256gb usb1K/yr

Reviews and returns

What reviews say buyers love and hate about Usb 256gb

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.1%of orders come back
“Broke after 14 months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Usb 256gb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data