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Usb 256gb

Fail

The average product has 78,382 reviews to catch up to, so Usb 256gb is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£79K/yr80K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
67%top-5 click share · 8 brands · 137 sellers

Flapen Score

Usb 256gb against its category

The dotted line is the Computers & Accessories average. Past it, Usb 256gb is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb 256gb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Usb 256gb 80K times last year and spent an estimated £79K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.4%
Market size, estimated
£79Ka year
Peak month
November1.4× the quietest month
Top search term
256gb memory stick22K searches a year

02 · Price

A sale here is worth £18.20.

Listings sell for £18.20 on average, from £11.66 to £25.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.20 that is £5K to £9K a year per listing.

Average price
£18.20inside the $15 to $100 sweet spot
Price range
£11.66–£25.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #16 within Data Storage. It carries 78,382 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#16in Data Storage
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
78,382per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Usb 256gb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

137

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • SanDisk71%
  • Kingston10%
  • Amazon Basics8%
  • Integral4%
  • Lexar3%
  • Dunear1%
  • Open — no brand owns it (2 brands, 3%)

Demand

Usb 256gb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Usb 256gb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 256gb memory stick22K/yr
  • 256 gb usb stick16K/yr
  • usb 256gb14K/yr
  • 256gb usb15K/yr
  • sandisk usb stick 256gb5K/yr
  • usb 2563K/yr
  • 250gb usb stick3K/yr
  • blink usb flash drive 256gb2K/yr
  • sandisk 256gb usb1K/yr

Reviews and returns

What reviews say buyers love and hate about Usb 256gb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.15

Broke after 14 months

Failed after 2 months

Definitely not durable

Size-Overall12%+0.21

Loose fit

Big up

Small in size

Quality-Overall10%+0.82

as it lacks the quality I've always associated with their products

Poor reliability

Thay good make and was cheap

Functionality-Overall10%−0.07

it doesn't work properly

Doesn't work out of the box

DOESNT WORK

Storage Capacity6%−0.01

Way smaller capacity than advertised

only has 32GB capacity

unfortunately there is only 115GB of space on it

Love

Quality-Overall19%+0.82

Good quality item used for recording on my tv

These sticks are great great quality

Excellent product

Data Transfer Speed14%+0.65

Excellent transfer speed

Fast transfer

Fast data transfer

Value For Money14%+1.16

Cost effective

Good value for money

good value for money

Advertised Vs Actual Product10%+0.62

As advertised

Works as expected

Exactly as advertised

Storage Capacity10%−0.01

high capacity

Handy extra storage

plenty of storage

Return

1.1% Return rate 17% Fixable by listing

Functionality-Overall24%▅▅█▅▆▆

it doesn't work properly

Doesn't work out of the box

DOESNT WORK

Compatibility-Overall21%▆▇▇▇█▇
Size-Overall10%█▇▆▅█▇

Loose fit

Big up

Small in size

Connectivity-Overall8%██▇▇▅▄

Fussy about connection

Just constantly disconnecting when trying to use it

Pendrive keeps disconnecting after 45 days

Storage Capacity6%▅▅▅▆▃█

Way smaller capacity than advertised

only has 32GB capacity

unfortunately there is only 115GB of space on it

FAQ

Common Usb 256gb questions

Answered from the same tracked data.