ups
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£90.12avg listing price — sweet spot $15–$100
Review moat
Good566avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good£421K£421K/yr · 406K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£32.22–£273.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ups is a £421K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ups market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £360K–£451K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 42 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
70
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
2%
- APC64%
- SKE SMART KEY ENERGY14%
- Eaton6%
- BPC Energy6%
- UGREEN5%
- Tecnoware Power Systems4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top ups search terms
- ups184K/yr
- ups power supply uk90K/yr
- apc ups33K/yr
- computer uninterruptible power supply units29K/yr
- uninterruptible power supply17K/yr
- apc8K/yr
- ups power supply9K/yr
- battery backup9K/yr
- ups battery backup7K/yr
- apc ups power supply uk5K/yr
Top ups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
APC by Schneider Electric BACK-UPS ES - BE850G2-UK - Uninterruptible Power Supply 850VA (8 Outlets Surge Protected 2 USB Charging Ports) Black Pack of 1
APC£99.624.5★1,225 rev
APC Back UPS - BX750MI - UPS 750VA Battery Backup & Surge Protector Backup Battery With AVR Dataline Protection Uniterruptible Power Supply BX750MI
APC£60.813.6★1,068 rev
APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK
APC£132.554.5★1,225 rev
SKE 625VA/360W UPS Battery Backup & Surge Protector UPS Battery Backup Unit for Computer Router Modem Uninterruptible Power Supply
SKE SMART KEY ENERGY£55.653.7★443 rev
BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office
BPC Energy£77.354.0★54 rev
Newest
by launch date
UGREEN NAS UPS 120W DC Battery Backup 12000mAh Battery Power Supply
UGREEN£78.74650 rev
Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)
Eaton£93.642 rev
BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office
BPC Energy£77.3554 rev
APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK
APC£132.551,225 rev
APC UPS for Home 500VA UPS Battery Backup with AVR 8x British BS1363A outlets (1) USB Charger Port Back-UPS Uninterruptible Power Supply BE500G2-GR
APC£94.951,225 rev
Trending
90-day click momentum
APC Back-UPS BV - BV500I - Uninterruptible Power Supply 500VA (AVR 6 IEC Outlets)
APC£32.904.1★
APC by Schneider Electric Easy UPS 1600VA - BVX1600LI - UPS Battery Backup & Surge Protector Backup Battery with AVR LED Indicators Uninterruptible Power Supply
APC£106.493.4★
Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)
Eaton£93.644.5★
APC Back-UPS BV - BV650I - Uninterruptible Power Supply 650VA (AVR 6 IEC Outlets)
APC£32.224.1★
APC BACK-UPS ES - BE650G2-UK - Uninterruptible Power Supply 650VA (8 Outlets Surge Protected 1 USB Charging Port)
APC£88.114.5★
What buyers say about ups
What buyers praise and complain about, mined from review topics.What buyers love
“The quality seems good”
“Good value”
“easy to connect”
“Easy to install”
“It does the job”
“This unit looks to be well built and could provide up to 90 mins battery life to the ONT, Router and Telephone Base Station”
“Easy to use”
“The original Fit and forget accessory”
“Cheap Feeling But Reliable”
“Power App within the Control Panel on the NAS - so easy to get peace of mind”
What buyers complain about
“Broken after a year”
“APC - Not a great review”
“the USB monitoring is completely unusable”
“strong plastic smell”
“Suddenly started beeping continuously”
“The included software isn't great”
“Even on eBay such cables cost about 20 pounds”
“therefore the unit will not charge”
“Be careful, as when I receive it that item was damage and part of damage is the actual plug parts that plugged into the outlet”
“was powering our router so the laptops did not loose connectivity as our mobile signal is patchy”
Top return reasons
Common questions
- Is ups profitable to sell on Amazon United Kingdom?
- The niche generates £421K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the ups niche?
- 7 brands and 70 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in ups?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.5%.
- When does demand for ups peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ups niche?
- Listings span £32.22–£273.50; the average listing price is £90.12 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.