Ups
weak search conversion (1.1%) — Ups doesn't clear our bar today.
Flapen Score
Is Ups profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ups is a £421K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Ups: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.8% over the last 90 days and 1.1% of searches end in a purchase.
£421K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 21 products
Top Ups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
APC by Schneider Electric BACK-UPS ES - BE850G2-UK - Uninterruptible Power Supply 850VA (8 Outlets Surge Protected 2 USB Charging Ports) Black Pack of 1
- Price
- £99.62
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 6y ago
APC Back UPS - BX750MI - UPS 750VA Battery Backup & Surge Protector Backup Battery With AVR Dataline Protection Uniterruptible Power Supply BX750MI
- Price
- £60.81
- Rating
- 3.6/5
- Reviews
- 1,068
- Age
- 5y ago
APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK
- Price
- £132.55
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 1y ago
SKE 625VA/360W UPS Battery Backup & Surge Protector UPS Battery Backup Unit for Computer Router Modem Uninterruptible Power Supply
- Price
- £55.65
- Rating
- 3.7/5
- Reviews
- 443
- Age
- 2y ago
BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office
- Price
- £77.35
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
APC Back-UPS BV - BV500I - Uninterruptible Power Supply 500VA (AVR 6 IEC Outlets)
- Price
- £32.90
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 8y ago
APC by Schneider Electric Easy UPS 1600VA - BVX1600LI - UPS Battery Backup & Surge Protector Backup Battery with AVR LED Indicators Uninterruptible Power Supply
- Price
- £106.49
- Rating
- 3.4/5
- Reviews
- 649
- Age
- 5y ago
Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)
- Price
- £93.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
APC Back-UPS BV - BV650I - Uninterruptible Power Supply 650VA (AVR 6 IEC Outlets)
- Price
- £32.22
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 8y ago
APC BACK-UPS ES - BE650G2-UK - Uninterruptible Power Supply 650VA (8 Outlets Surge Protected 1 USB Charging Port)
- Price
- £88.11
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 6y ago
Newest
by launch date
UGREEN NAS UPS 120W DC Battery Backup 12000mAh Battery Power Supply
- Price
- £78.74
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 10mo ago
Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)
- Price
- £93.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office
- Price
- £77.35
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 1y ago
APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK
- Price
- £132.55
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 1y ago
APC UPS for Home 500VA UPS Battery Backup with AVR 8x British BS1363A outlets (1) USB Charger Port Back-UPS Uninterruptible Power Supply BE500G2-GR
- Price
- £94.95
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
70
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
2%
- APC64%
- SKE SMART KEY ENERGY14%
- Eaton6%
- BPC Energy6%
- UGREEN5%
- Tecnoware Power Systems4%
- Open — no brand owns it (1 brand, 2%)
Ups demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Ups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ups184K/yr
- ups power supply uk90K/yr
- apc ups33K/yr
- computer uninterruptible power supply units29K/yr
- uninterruptible power supply17K/yr
- apc8K/yr
- ups power supply9K/yr
- battery backup9K/yr
- ups battery backup7K/yr
- apc ups power supply uk5K/yr
What reviews say buyers love and hate about Ups
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“The quality seems good”
“Good value”
“easy to connect”
“Easy to install”
“It does the job”
What buyers complain about
68% of reviews“Broken after a year”
“APC - Not a great review”
“the USB monitoring is completely unusable”
“strong plastic smell”
“Suddenly started beeping continuously”
Ups return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ups questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
