- Flapen Score
- 46 / 100Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 4246
- Market size
- £421K/yr406K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 70 sellers
Flapen Score
Ups against its category
The dotted line is the Computers & Accessories average. Past it, Ups is stronger. Inside it, weaker.
Market
The Ups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ups 406K times last year and spent an estimated £421K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £421K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £421Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- ups184K searches a year
02 · Price
A sale here is worth £90.12.
Listings sell for £90.12 on average, from £32.22 to £273.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £90.12 that is £9K to £23K a year per listing.
- Average price
- £90.12inside the $15 to $100 sweet spot
- Price range
- £32.22–£273.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£23K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #21 within Uninterruptible Power Supply (UPS) & Accessories. It carries 566 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #21in Uninterruptible Power Supply (UPS) & Accessories
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 566per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Ups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
APC by Schneider Electric BACK-UPS ES - BE850G2-UK - Uninterruptible Power Supply 850VA (8 Outlets Surge Protected 2 USB Charging Ports) Black Pack of 1
- Price
- £99.62
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 6y ago
APC Back UPS - BX750MI - UPS 750VA Battery Backup & Surge Protector Backup Battery With AVR Dataline Protection Uniterruptible Power Supply BX750MI
- Price
- £60.81
- Rating
- 3.6/5
- Reviews
- 1,068
- Age
- 5y ago
APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK
- Price
- £132.55
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 1y ago
SKE 625VA/360W UPS Battery Backup & Surge Protector UPS Battery Backup Unit for Computer Router Modem Uninterruptible Power Supply
- Price
- £55.65
- Rating
- 3.7/5
- Reviews
- 443
- Age
- 2y ago
BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office
- Price
- £77.35
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
APC Back-UPS BV - BV500I - Uninterruptible Power Supply 500VA (AVR 6 IEC Outlets)
- Price
- £32.90
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 8y ago
APC by Schneider Electric Easy UPS 1600VA - BVX1600LI - UPS Battery Backup & Surge Protector Backup Battery with AVR LED Indicators Uninterruptible Power Supply
- Price
- £106.49
- Rating
- 3.4/5
- Reviews
- 649
- Age
- 5y ago
Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)
- Price
- £93.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
APC Back-UPS BV - BV650I - Uninterruptible Power Supply 650VA (AVR 6 IEC Outlets)
- Price
- £32.22
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 8y ago
APC BACK-UPS ES - BE650G2-UK - Uninterruptible Power Supply 650VA (8 Outlets Surge Protected 1 USB Charging Port)
- Price
- £88.11
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 6y ago
Newest
by launch date
UGREEN NAS UPS 120W DC Battery Backup 12000mAh Battery Power Supply
- Price
- £78.74
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 10mo ago
Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)
- Price
- £93.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office
- Price
- £77.35
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 1y ago
APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK
- Price
- £132.55
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 1y ago
APC UPS for Home 500VA UPS Battery Backup with AVR 8x British BS1363A outlets (1) USB Charger Port Back-UPS Uninterruptible Power Supply BE500G2-GR
- Price
- £94.95
- Rating
- 4.5/5
- Reviews
- 1,225
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
70
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
2%
- APC64%
- SKE SMART KEY ENERGY14%
- Eaton6%
- BPC Energy6%
- UGREEN5%
- Tecnoware Power Systems4%
- Open — no brand owns it (1 brand, 2%)
Demand
Ups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Ups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ups184K/yr
- ups power supply uk90K/yr
- apc ups33K/yr
- computer uninterruptible power supply units29K/yr
- uninterruptible power supply17K/yr
- apc8K/yr
- ups power supply9K/yr
- battery backup9K/yr
- ups battery backup7K/yr
- apc ups power supply uk5K/yr
Reviews and returns
What reviews say buyers love and hate about Ups
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after a year
Failed within five months
Died within a week
APC - Not a great review
Cheap Feeling But Reliable
Poor quality
the USB monitoring is completely unusable
it didn't work at all
After 1 year it doesn't work
strong plastic smell
Smells
Smells of plastic
Suddenly started beeping continuously
Some users have commented on the noise this machine makes
Loud and long 'beep' when switching on
Love
The quality seems good
Good value and quality, easy to setup, and give good run time
Good quality UPS
Good value
Good value for money
so far definitely worth it
easy to connect
connected my network to it
Very easy connection
Easy to install
Easy to set up
Set this up without too many problems, accept
It does the job
Works as expected
Just the job
Return
2.5% Return rate 11% Fixable by listing
the USB monitoring is completely unusable
it didn't work at all
After 1 year it doesn't work
Be careful, as when I receive it that item was damage and part of damage is the actual plug parts that plugged into the outlet
Missing parts
therefore the unit will not charge
Unfortunately it only went to 70% after 24 hours being on charge
I left it off for a week they battery cant charge anymore
was powering our router so the laptops did not loose connectivity as our mobile signal is patchy
Then, the red wire is too short to reach connection
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ups questions
Answered from the same tracked data.