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Universal Laptop Charger

Fail

Shoppers spend only $41K a year here, so Universal Laptop Charger is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£41K/yr39K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
67%top-5 click share · 17 brands · 20 sellers

Flapen Score

Universal Laptop Charger against its category

The dotted line is the Computers & Accessories average. Past it, Universal Laptop Charger is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Universal Laptop Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Universal Laptop Charger 39K times last year and spent an estimated £41K. The top 5 brands take 67% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
8.1%
Market size, estimated
£41Ka year
Peak month
September1.6× the quietest month
Top search term
universal laptop charger24K searches a year

02 · Price

A sale here is worth £13.11.

Listings sell for £13.11 on average, from £10.19 to £17.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.11 that is £1K to £3K a year per listing.

Average price
£13.11under the $15 to $100 sweet spot
Price range
£10.19–£17.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #382 within Laptop Accessories. It carries 457 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
23.8%
Average rank
#382in Laptop Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Universal Laptop Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • VUOHOEG23%
  • shefor15%
  • YOBVTBF13%
  • FUDCOCWN9%
  • PowerPortnerLink7%
  • GBMGLRY5%

Demand

Universal Laptop Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Universal Laptop Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • universal laptop charger24K/yr
  • universal laptop charger uk11K/yr
  • laptop power supply3K/yr

Reviews and returns

What reviews say buyers love and hate about Universal Laptop Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging18%+1.50

it might overload the charger or spoil the laptop

now the charger no longer works

did not have the size of my laptop charger

Size-Overall13%−0.02

Does not fit

whilst even the ones that do fit are so tight you might end up thinking they don't fit either

Some of the tips are very tight

Compatibility-Overall11%−0.15

Not compatible

Its not universal

No good for computer monitor

Quality-Overall9%+0.91

is a low quality product that seems quite flimsy

Messy and low quality

rubbish

Noise Level6%−0.11

It makes noise

But it does make a bit of noise when in standby

Love

Charging27%+1.50

Excellent charger

Great charger

Charging speed is great fast

Quality-Overall13%+0.91

Very well made

with a decent quality brick

Good quality

Size-Overall12%−0.02

Perfect fit

No issues, fitted as promised

Fit perfectly to my laptop, no problems

Advertised Vs Actual Product8%+0.20

Did the job

Exactly what I needed

It works as expected

Value For Money5%+0.70

It is decent value for money

Good value for money

worth the money

Return

4.8% Return rate 30% Fixable by listing

Compatibility-Overall31%▇▆▆█▄▇

Not compatible

Its not universal

No good for computer monitor

Size-Overall28%▆▆█▅▇▇

Does not fit

whilst even the ones that do fit are so tight you might end up thinking they don't fit either

Some of the tips are very tight

Charging21%██▇▇▇▅

it might overload the charger or spoil the laptop

now the charger no longer works

did not have the size of my laptop charger

Functionality-Overall6%▅▅▄▇▄█
Defective Material/Parts4%▄█▇▂▅▄

FAQ

Common Universal Laptop Charger questions

Answered from the same tracked data.