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Type C Adapter

Fail

The top 5 brands take 100% of clicks, so Type C Adapter is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£680K/yr335K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 9 sellers

Flapen Score

Type C Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Type C Adapter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Type C Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Type C Adapter 335K times last year and spent an estimated £680K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £680K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
10.6%
Market size, estimated
£680Ka year
Peak month
December4.1× the quietest month
Top search term
apple charger usb c45K searches a year

02 · Price

A sale here is worth £19.11.

Listings sell for £19.11 on average, from £6.73 to £46.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £19.11 that is £96K to £115K a year per listing.

Average price
£19.11inside the $15 to $100 sweet spot
Price range
£6.73–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
£96K–£115K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Cables & Accessories. It carries 4,262 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Cables & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,262per listing
Listings tracked
8

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Type C Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£136K£272K£408K£544K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Apple87%
  • UGKENT5%
  • AINPOW5%
  • Anker4%

Demand

Type C Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Type C Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple charger usb c45K/yr
  • apple usb c plug27K/yr
  • apple usb c charger70K/yr
  • apple adapter35K/yr
  • apple 20w usb-c power adapter20K/yr
  • apple type c charger15K/yr
  • apple power adapter15K/yr
  • apple usbc plug23K/yr
  • usb c plug apple12K/yr
  • apple adapter usb c16K/yr

Reviews and returns

What reviews say buyers love and hate about Type C Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging24%+0.49

Not a Fast Charger

Charging speed wasnt good

takes a long time to charge

Durability20%−0.11

Quickly broke

Broke

Didnt last

Functionality-Overall8%−0.04

Not changing fast

Doesn't work

Messes up the function of my iPhone everytime the charger is plugged in

Heating7%−0.04

then started to overheat

Very hot when in use

It gets really hot when charging

Quality-Overall7%+1.27

Bad quality it came broke

Safer to spend the money on better quality

Cheap quality

Love

Charging28%+0.49

Fast charger

Charges well

Great Charger

Quality-Overall21%+1.27

GREAT QUALITY

The build quality is excellent

Build quality feels solid

Advertised Vs Actual Product14%+1.57

Does the job

Works as expected

Works as promised

Value For Money9%+0.93

Excellent price

value for money

Excellent Value

Socket/Port/Plug7%+0.08

plug working well

The plug kept cool

Good USB adapter

Return

1.0% Return rate 7% Fixable by listing

Charging34%█▆▆██▇

Not a Fast Charger

Charging speed wasnt good

takes a long time to charge

Functionality-Overall14%▆█▇▆█▇

Not changing fast

Doesn't work

Messes up the function of my iPhone everytime the charger is plugged in

Compatibility-Overall13%▆▇█▅▆▆

BE VERY CAREFUL this product is incompatible with an Apple 2021 iPad. 10.2-inch iPad, Wi-Fi, 64GB

Size-Overall7%▄▇▇█▆█

USB not a good fit

it was such a tight fit

Socket/Port/Plug6%▆▇█▄▅█

Melted plug and cable

Really disappointed with the plug

Plug stopped working within 2 months

FAQ

Common Type C Adapter questions

Answered from the same tracked data.