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Travel Router

Fail

The top 5 brands take 100% of clicks, so Travel Router is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£236K/yr146K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
58%top-5 click share · 2 brands · 40 sellers

Flapen Score

Travel Router against its category

The dotted line is the Computers & Accessories average. Past it, Travel Router is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Router 146K times last year and spent an estimated £236K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
1.9%
Market size, estimated
£236Ka year
Peak month
February1.6× the quietest month
Top search term
travel router47K searches a year

02 · Price

A sale here is worth £86.29.

Listings sell for £86.29 on average, from £16.67 to £296.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £86.29 that is £9K to £22K a year per listing.

Average price
£86.29inside the $15 to $100 sweet spot
Price range
£16.67–£296.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£9K–£22K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Networking Devices. It carries 4,320 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Networking Devices
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,320per listing
Listings tracked
19

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Travel Router products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

40

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • GL.iNet72%
  • TP-Link28%

Demand

Travel Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Travel Router search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel router47K/yr
  • gl.inet22K/yr
  • glinet17K/yr
  • gli11K/yr
  • gl inet10K/yr
  • mini router11K/yr
  • openwrt6K/yr
  • glinet router5K/yr
  • travel router wifi5K/yr
  • tp link travel router4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Router

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Connectivity-Overall”
19%of negative reviews mention “Connectivity-Overall”
5.8%of orders come back
“it almost drops the connection every few minutes”
A buyer, on “Connectivity-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Router questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data