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Travel Router

Fail

The top 5 brands take 100% of clicks, so Travel Router is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£236K/yr146K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
58%top-5 click share · 2 brands · 40 sellers

Flapen Score

Travel Router against its category

The dotted line is the Computers & Accessories average. Past it, Travel Router is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Router market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Router 146K times last year and spent an estimated £236K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
1.9%
Market size, estimated
£236Ka year
Peak month
February1.6× the quietest month
Top search term
travel router47K searches a year

02 · Price

A sale here is worth £86.29.

Listings sell for £86.29 on average, from £16.67 to £296.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £86.29 that is £9K to £22K a year per listing.

Average price
£86.29inside the $15 to $100 sweet spot
Price range
£16.67–£296.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£9K–£22K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Networking Devices. It carries 4,320 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Networking Devices
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,320per listing
Listings tracked
19

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Travel Router products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • GL.iNet72%
  • TP-Link28%

Demand

Travel Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Travel Router search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel router47K/yr
  • gl.inet22K/yr
  • glinet17K/yr
  • gli11K/yr
  • gl inet10K/yr
  • mini router11K/yr
  • openwrt6K/yr
  • glinet router5K/yr
  • travel router wifi5K/yr
  • tp link travel router4K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Router

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall19%

it almost drops the connection every few minutes

would not connect

Difficult to connect

Functionality-Overall6%−0.21

the results just do not happen

Didn't work

couldnt get it to power on at all

Assembly/Installation5%+1.12

Setting up is complex, even complicated

Setup is an immediate headache

complicated initial setup experience

Durability5%−0.14

This ASUS Router failed after less than 1 year in operation

O it stop working after a week

But mine did not last more than two months

Value For Money4%

comes at a steep price

For the price I paid I had low expectations

the cost does seem high

Love

Connectivity-Overall20%

the connection is stable

Easy enough to connect with

Superb connectivity

Assembly/Installation12%+1.12

Easy to set up

Simple basic setup

Installing was a breeze

Quality-Overall9%−0.04

Build quality is solid

Excellent product

The build quality is excellent

Portability6%−0.07

portability

Great for travelling

Its nicely portable

Value For Money6%

Worth every penny

Excellent value for money

Cost effective

Return

5.8% Return rate 2% Fixable by listing

Connectivity-Overall34%▇█▇▇█▇

it almost drops the connection every few minutes

would not connect

Difficult to connect

Functionality-Overall19%▇▆▇██▇

the results just do not happen

Didn't work

couldnt get it to power on at all

Compatibility-Overall16%▆█▇█▅▇
Assembly/Installation4%▆█▂▆▇▆

Setting up is complex, even complicated

Setup is an immediate headache

complicated initial setup experience

Range3%█▇▇▄▂▅

FAQ

Common Travel Router questions

Answered from the same tracked data.